How does the official account of WeChat operate WeChat?

The ideal name here is not only a WeChat official account name, but also the head and name of WeChat official account. The most important thing is: WeChat official account positioning.

If you are in the company now, and the official WeChat account is for the company, then follow the main business. If you want to run your own official WeChat account, you will have a wide range of faces: food, clothes, good things, electronic dry goods sharing, photography, value output and so on. This can be done according to your own hobbies.

Step 2: Pull people.

Simple and rude is called pulling people, and professional is called pulling new. If you have determined your own field and can guarantee to output articles every day, then the next step is to increase the exposure of articles and increase the fan base.

Let's take a look at these methods: it is very common to attach your own QR code and hyperlink at the end of the article. Then go to other platforms for drainage. For example, you may have seen this article on Zhihu, Headline, Baijiahao and other platforms. If you just want to build an official WeChat account, then the platform can only rely on natural traffic.

The third step: realizing.

Generally speaking, there are three sources of revenue, and these three methods are also applicable to other platforms: traffic revenue, fan appreciation, and external advertising. The number of fans of traffic owners can reach 500, and the more fans, the more benefits. Fans appreciate this more intuitively. If your article is well written, open the appreciation entrance backstage.