What is the growth history of Li's online celebrity?

On 20 15, Li Zikai began to take a selfie and directed a short video of ancient food. Although her early videos were creative, they were of average quality, such as "Cherry Wine". In the choice of shooting content, Li, who lives with her grandmother, chose the most familiar "rural life".

During this period, she once spent more than a year restoring the production process of ancient Four Treasures of the Study. She can also make handmade soy sauce in ancient times, and even set up a thatched shed and swing frame in the yard with wood and bamboo. ?

2016165438+10 in October, Li Zikai went to Lanzhou to study with a teacher in order to shoot a short video "Lanzhou Beef Noodles". The video was played 50 million times and praised 600,000 times. Later, she received a private letter from Mr. L, saying that she and her wife came across her video and liked it very much. This person said that his company has deep cooperation with Sina's Weibo headquarters and can provide help.

At that time, I seldom received personal letters from Li, but this "L" was sent for several days. Li could see that, but he thought it was a liar and never answered. Until one day, the other party said that she had arrived in her city and wanted to have dinner and talk together. They made an appointment with a hot pot restaurant to talk about cooperation. ?

20 17 April, the video of Li's swing shot in the United States exceeded 100000000, and the whole network played 800000000, with the number of likes exceeding 10000000. Dozens of advertisers find Li every day. At about this time, Hongmei Qi began to be questioned.

Because of constant harassment and the pressure of public opinion, she is afraid that her grandmother will be hurt. Amid all the doubts and slanders, she decided to suspend the update in May. According to Li, for a long time before, her main battlefield was a video platform, and it was not until Delicious Roast Chicken introduced her to the person in charge of Weibo Food Channel that she got a bigger platform.

On July 20th, 20 17, Li and Hangzhou Weinian Technology Co., Ltd. jointly established Sichuan Culture Communication Co., Ltd., holding 49% of the shares. The content team is Li and an assistant and a photographer born in 1997. Li is still responsible for the video content. The company is only responsible for commercial development and helps her with some daily affairs.

In 20 18, Li Zikai's original short video won the YouTube Silver Award after three months of overseas operation, and the number of fans exceeded 1 10,000, which was called "mysterious power from the East" by foreign netizens. In July, the short video "Tomato burdock soup" was broadcast; On August 17, Li Ziqi Tmall flagship store officially opened and launched five gourmet products. After six days on the line, the sales volume exceeded150,000.

20 19 12.8, the topic "Is Li Ziqi a cultural export?" in Weibo has been read more than 800 million times. On February 9, 65438, Sina Weibo, the Central Committee of the Communist Youth League, published an article entitled "Millions of foreigners fall in love with China because of Li"; 12 10, Xinhua News Agency published a commentary entitled "Knowing Li", which was quite meaningful and interpreted the phenomenon of "Li" becoming popular.

On the same day, CCTV news pointed out in the commentary "I am also quite proud, because I am a point in the background of Li's works" that without love, I can't be Li; On February 4th, 65438+65438, he won the "Person of the Year Award for Cultural Communication", the honorary ceremony of "Influential Person of the Year" sponsored by China News Weekly. ?

On June 2020, 65438+1 October1,Li was selected as one of the "Top Ten Female Figures of 20 19" in China Women's Daily. On April 29th, Li Zikai became the first China creator to break 10 million fans on overseas video platforms. On May 6th, 2009, the Steering Committee of China Farmers Harvest Festival formally established the "Publicity Ambassador of China Farmers Harvest Festival", and Li was hired as the first publicity ambassador.

Extended data

Li's early experience:

When Li was a child, his parents divorced. 1996, father died young. Because her stepmother was not good to her, her grandparents were distressed and took her home. Grandpa used to be a country cook, good at farm work, and can weave bamboo ware. Neighbors are happy to ask him for help in weddings and funerals. She was helping when grandpa was cooking.

In addition, Li worked as a carpenter with his grandfather and cooked with his grandmother. When the crops are ripe, she will also work in the fields. The delicious food she tasted at that time was a good taste that lingered in her memory. Many things I have learned have also become important materials for his short video works in the future. When she was in the fifth grade of primary school, her grandfather died, and her grandmother began to raise her alone, and life became unsustainable.

In 2004, Li began to wander in this city in order to make a living. In the meantime, she slept in a chair in the park and ate steamed bread for two months. As a waiter, one month's salary is only 300 yuan RMB.

Baidu Encyclopedia-Li Ziqi