What are the employment and development prospects of new media operations?

"Network and new media professional employment prospects are good. Graduates have great social needs and a wide range of employment. You can engage in information collection, writing and editing in various portals, media business websites, websites of party and government departments, websites of enterprises and institutions, and you can also engage in website planning, network promotion, website construction and management related to new media. You can also be a reporter and editor in radio and TV stations, and you can also plan, direct and produce various programs. Can also engage in business development, activity creativity, media planning and other work in the print media and online media industries; Engaged in manuscript writing, video program planning, director, production, integrated marketing and media public relations in government departments, enterprises and institutions.

New media operation can be said to be the standard of enterprise marketing operation now. Almost every enterprise will carry out online new media marketing promotion, such as WeChat official account operation, vibrato short video marketing, Weibo marketing, self-media marketing and so on. Therefore, the employment prospects of new media operations are still very good. If you are employed, the first-tier cities in the north, Guangzhou and Shenzhen can almost reach 7k-8k, and the better ones can reach10 K. However, if a novice switches to the new media operation industry, it is recommended that you learn operation knowledge systematically, which can help you enter this industry quickly. You can go to the dark horse programmer to learn about the new media operation course. After studying for 3 months, students can get about 8k salary after graduation. Miss upstairs just finished learning, and received an offer of 10k before class was over. "If you want stability, that is management. If you want to have more ideas about the future, then do new media operations. To tell the truth, the administrative post is a handyman. As a traditional occupation, there are too many predecessors in front. The new media, however, has not risen for so long, and talents are relatively scarce, so there will be more opportunities and different treatments.

At present, the company's administrative posts are generally two or three thousand, lasting four thousand. It takes years of experience to become a department manager. As for the new media manager, I have met an 8,000-year-old one who only needs two years' experience. Employment prospect and career planning of new media operation

Industry development prospects are not directly related to personal development. A person's prospects, the decisive factor consists of two parts:

1. The core factor: the problem of individual learning ability. Powerful people don't mix too badly anywhere.

Personal learning ability refers to

Goal: Without a goal, there is no way to decompose the goal. If you can't break down the goal, you don't know what you should do.

Execution: thinking determines action, and action determines fate. Without implementation, there is no feedback, and without feedback, there is no adjustment and progress.

Feedback: Do something with results, and do something that can verify the work effect.

Optimization: get good feedback and make the work better; Get bad feedback, find problems and make adjustments.

2. Contributing factors: authority and leadership

Permission: Permission means that the company gives you a chance to try. Being asked to do something is completely different from deciding what to do by yourself.

Leadership: You know, there is a big difference between a leader who focuses on office politics and a leader who can teach you progress.

-I'm the dividing line-

The core factors and boosting factors of job prospects have been clearly stated above. Based on these factors, I divide the job prospects of new media operation into five categories.

① The most unpromising new media operation with a monthly salary of 3-5k.

Goal: there is no clear goal, only responsible for the quantity of work, not the effect of work.

Write an original WeChat article every day, be responsible for the quantity/bring 500 effective traffic to the product every day, and be responsible for the effect.

Execution: Without goals, there is no execution, and only the delivered work can be completed mechanically.

The result of mechanical execution is: carry out other people's ideas, and what you do will never satisfy them, because your heads are different.

Feedback: I don't know what practical effect my work has brought to the enterprise.

What kind of content has good drainage effect? Which channel brings more transformation? What kind of activities do users actively participate in?

Optimization: without feedback, there is no optimization, and I don't know what I should do to make progress.

The angle of writing articles has always been "brain supplement", not based on data feedback.

Permission: In a tight position, you are only responsible for writing articles, which need to be reviewed by superiors.

Because you can never prove that your personal work can bring any practical benefits to the company, you are just an executive coolie.

Leader: The worst thing is that you have caught up with a boss who doesn't know how to do things.

The leader doesn't teach you anything, only tells you that everything you do is wrong, and doesn't tell you what to do/let alone publicize your office politics.

② Not the worst, but there is no clear prospect for new media operation, and the monthly salary is about 5k-6k.

Goal: Take the number of WeChat readings, comments and Weibo forwarding as the new media operation forwarding of KPI, and the number of comments does not mean anything. These figures are not directly related to the transformation effect brought to enterprises.

Execution: Without a clear KPI target, execution will not be executed.