What are the elements of album design?

Each brochure design has its own unique elements. Whether it is product brochure design or corporate brochure design, only by using each element reasonably can a brochure be made It has better appeal and allows people to understand the corporate image, product functions and advantages more intuitively.

1. Layout, one of the elements of picture album design,

The various layout methods and rules we described in the chapter on layout design are also applicable to the design of picture albums. It should be noted that the form and format of picture albums change a lot, and the design should be treated differently according to different situations.

(1). For albums with fewer pages and smaller areas, the layout features should be eye-catching when designing; the colors and images should be clear and prominent; among the layout design elements, the main text can be appropriately larger.

(2) For picture albums with more pages, since there is more content to be expressed, in order to achieve a unified and overall feeling, attention should be paid to the use of grid structure in the arrangement; the changing relationship of rhythm should be emphasized. , retain a certain amount of blank space; the relationship between colors should be kept intact. In order to avoid the situation of only paying attention to the effect of a single page and not grasping the overall effect when designing, the following methods can be used to control the overall effect:

First determine the effect Create ideas, determine the format and number of pages according to the budget; and reduce the graphic content and arrange them together in proportion according to the standard format, so as to facilitate comprehensive observation and comparison, and make reasonable adjustments.

Find out the most important factors in the whole book, set some standards or special images, and then design other factors after arranging these main factors. Grasp a few key points in the whole volume, and use the dots to control the overall layout, so as to achieve a visual effect of unity with change, and change with unity.

2. The second element of album design is exquisite graphics

Graphics are a visual language that uses images and colors to intuitively spread information, concepts and exchange ideas. It can transcend national boundaries. , eliminate language barriers and enter various fields to communicate with people. It is a universal visual symbol for human beings.

In album design, the use of graphics can play the following roles:

(1) Attention effect. Effectively use the visual impact of graphics to grab the reader's attention. This kind of strong "attention effect" produced in an instant can only be achieved by graphics.

Look at the reading effect. Good graphic design can accurately convey the theme idea, making it easier for readers to understand and accept the information it conveys.

(2), induction effect. Catching the reader's curiosity, attracting the reader to the graphics and then directing their eyes to the text. There are various methods of graphic representation. Various traditional painting and photography techniques can produce graphics and images with different appearances and styles. Especially the recent application has greatly expanded the creation and expression space of graphics. However, no matter what means are used to express it, graphic design can be summarized into two categories: concrete and abstract. Representational graphics can express the specific form of objective objects, and at the same time, they can also express certain images. They can truly convey the beauty of form, texture, color, etc. of objects. They have a sense of reality and are easy to visually inspire people. interests and desires, and gain people's trust psychologically. Especially some products with beautiful appearance often use real pictures to give people a pleasing feeling. Because of these characteristics, figurative graphics still dominate the design of albums.

3. The third element of picture album design is text layout.

The layout of text is extremely important for a picture album, including the size of the title, the layout of the text, etc. The text layout of this picture album looks very simple. It does not need other elements to decorate it to make the picture album look grand.

4. The fourth element of album design is text and color matching

Among the various elements of album design, color is an important component. It can create atmosphere, highlight the theme, strengthen the visual impact of the layout, and directly attract people's attention and emotional response; on the other hand, it can also deepen the local characteristics, strengthen the perception, and leave a deep impression on people. , while conveying information and giving people a beautiful enjoyment.

The color design of the album should be based on the whole, focusing on the overall unity of the color relationship between the components, so as to form a basic tone that can fully reflect the theme content; further consider the factors of lightness, hue, and purity of the color. Contrast and adjust the relationship. The correct design can help readers form an overall impression and better understand the topic.