What are the advantages and disadvantages of a wedding dress shop? What are the development prospects?

Advantages of choosing a wedding studio for wedding photos \x0d\ 1. As a form of wedding photography with a long history in China, the professional wedding studio has strong professionalism, in-place service and product maintenance warranty. A good photo studio will consider customers in all directions, making you considerate and worry-free. In addition to ordering, making an appointment, choosing clothes, making up, shooting, looking at samples, making and picking up parts, there will also be high-quality follow-up services, such as the 50th anniversary shooting, baby 18 growth shooting, family photo shooting and so on. You get not only wedding photos, but also the follow-up photos are provided by the wedding photo studio for free. Second, large-scale wedding photo studios are like "five-star hotels", and the target group is more focused on formal consumers who pursue the atmosphere. The indoor shooting style of a good wedding photo studio is ever-changing, which is much richer than outdoor shooting, and the on-site shooting of many photo studios cannot be copied. In terms of shooting style, it has absorbed creative ideas from all over the country and is more authoritative in creation. In addition, customers can enjoy distinguished service, and there is no extra charge for location and meals. Third, the wedding brands of the strength wedding photo studio are very diverse. A high-end brand dress costs 10,000 yuan, and a mid-range brand dress also ranges from 3,000 yuan to 6,000 yuan. The dresses in the studio are updated quickly and have many styles, which can be tailored for newcomers. Traditional, solemn and easily accepted by elders. In addition to clothing, there are many interiors to choose from, and even the number of makeup artists and photographers is relatively large, which can be selected by customers. Fourth, some people who have experienced it just like the shooting techniques and styles of traditional photo studios. Although the studio shooting is an assembly line shooting procedure, those photographers and stylists are very experienced. At this point, they have profound attainments, know what angle and posture to shoot, the effect will be better, and the works they shoot will certainly not disappoint consumers. XXXX wedding photography promotion strategy plan 1. Foreword \x0d\ Marriage is an important event in one's life. Today, with the continuous improvement of people's living standards and colorful life contents, wedding photography has become the mainstream for people to stay in happy moments. \x0d\ According to the household survey conducted by China Economic Prosperity Monitoring Center in Beijing and XXXX Wuhan, the results show that most people, rich or poor, have to use their savings when they get married. Marriage not only digests residents' existing income, but also converts part of residents' savings into consumption expenditure. As a fashionable way of getting married, wedding photography is recognized by more and more young people and their parents. In the survey, 23.8% of men and 19.8% of women thought it was a souvenir, ranking fifth in this expenditure. It can be seen that wedding photography has been deeply rooted in the hearts of consumers, but the more choices consumers have, the more confusion it has brought to some photo studio businesses. Faced with such a huge market, their turnover did not achieve the expected results. In addition, foreign counterparts rushed to the beach, and domestic small and medium-sized photo studios unconsciously stepped into trouble. This dilemma has a lot to do with the market, but the main reason comes from the operation itself. \x0d\ How to develop the photo studio, make it grow from small to large, and increase the turnover? Second, the market analysis \ x0d \ 1. Adequate market conditions: According to the statistics of relevant departments, there are XXXX photo studios in Beijing, among which small and medium-sized photo studios account for the largest proportion. However, no fewer than twenty large foreign companies have occupied the Beijing market. The whole photo studio market is huge and popular. \ x0d \ 2。 Competition analysis: mainly from the propaganda of large companies and similar companies nearby. \ x0d \ 3。 Consumption analysis: newlyweds and middle-aged and elderly couples who want to take photos as a souvenir. These people have a stable income and a good cultural quality, and most of them have already occupied a place. \ x0d \ 4。 Product analysis: \ x0d \ a. Advantages: it has certain originality, strong publicity awareness and certain temptation in promotion. \ x0d \ b. Disadvantages: the facade decoration is a little old, and the photography technology needs to be improved. \ x0d \ C. Threats: mainly from large companies, consumers emphasize the best, and expenditure is not the main consideration. \ x0d \ d. Opportunity: launch brand-new promotional activities to attract consumers and update the publicity methods. \x0d\ 5。 Analysis of previous promotional activities: \ x0d \ For example, the Millennium commemorative suit: There is a feeling of being cheated by old customers, so the discount is as high as 40%. When new customers face amazing preferential prices, they will think that the quality of the business or a series of other problems. \x0d\ 6。 Analysis of pricing strategy: \ x0d \ For example, wedding photography with a surprise price of 998 yuan is a decent thing in itself, and consumers think that this price is absolutely superior, which is the success of promotion. Three. Sales target: \x0d\ From XXXXX to XXXXX, photography sales will increase by 20%; The turnover is 6.5438+0 million yuan, the promotion expense budget is XXXX million yuan, and the profit target is XXX million yuan. Four. Promotion plan: \ x0d \ 1. Goal: In order to achieve the above sales target of 20% sales growth and 200,000 yuan profit, the brand awareness must be improved within one year18%; In addition, in terms of public relations activities, consumers' positive impression of the company has increased by 20%. \ x0d \ 2。 Strategy: \ x0d \ a. Advertising performance strategy: newspaper promotion of promotional activities in each schedule. \x0d\ b. Media application strategy: \ x0d \ Beijing Evening News: The readers are mostly citizens, and they like this kind of information and have a wide range of publicity. \x0d\ Boutique shopping guide: fashion newspapers, young readers, clear complaints. \x0d\ C. Promotion strategy: \ x0d \ Gift advertisement: launch the activity of "Free Photography of True Love forever" about roses, with limited places. \x0d\ publicity page: print company folding pages and publicity pages of different schedules. \x0d\ Award-winning advertisement: jointly hold a photo wedding reception with the hotel. \x0d\ discount card: print "love discount card" to explore potential customers, which can be transferred and distributed, that is, friends can send friends to enjoy discounts. \x0d\ Publicity campaign: Carry out the campaign of "Looking for the Best-Who is the Most Affectionate Bride", distribute publicity pages on the street and hang large display boards. \x0d\ Out-of-print at dusk: Take photos of the old couple who are married in gold and silver. The slogan is: Fair price, love day, people will meet after dusk. The wedding starts in the off-season. \x0d\ Company sample: Long-term company publicity, shaping well-known brand enterprises. \ x0d \ d. Public relations activity strategy: sponsoring media photography services. V. Promotion budget: \ x0d \ 1. Newspaper advertisement: XXXXX (ten thousand yuan) \ x0d \ 2. Publicity pages: four sessions, one-sided with two colors 16, 105g, 20,000 sheets of imported coated paper (5,000 sheets per session) * *. \ x0d \ 5。 Sponsor's fee: 10, XX yuan per person per day * * * 30 days, totaling XXXX (ten thousand yuan) \ x0d \ 6. Unforeseen expenses: due to current events, it will be calculated separately.