The number of views of Xiaohongshu suddenly became low.

There are five reasons for the sudden drop in the number of views of Xiaohongshu:

First, the vertical rate of accounts is low.

What is account verticality? Simply put, it is a question of whether your field is specific enough. The little red book platform pays more attention to some accounts with high verticality in related fields. The more vertical your account is, the higher the recommendation of your notes and the higher the number of views of your notes. In other words, you should not publish notes that are not related to your field, or send one content a day. For example, if you choose the field of skin care, you will

Second: keywords are not accurate enough.

I've said this many times. After the account is located, it is very important to post notes, whether it is the title or the content keywords. The keywords of the title must reflect the content of your related field, and the keywords of the content should be the same as the sub-keywords, so as to expand the target population and increase the exposure of more passive search. What I want to mention here is that the title should not only rank the keywords in its related fields, but also be attractive enough, because it can generally attract users to click and read your notes.

Third: pay attention to the content and collocation diagram.

These two are also the key to taking notes. Little Red Book platform has strict requirements on the originality of notes and pictures, so everyone's notes and pictures must be exquisite and original enough. If you are lazy and copy and paste other people's content directly, then your notes will definitely not be recommended. If many white people have no writing skills, they can refer to their peers, read more good articles written by their peers in the early stage, and then write their own opinion notes. Moreover, there is photography with pictures.

Fourth: Do not include comments.

If the published notes are not included in the platform, they will not appear on the recommendation page, and there will certainly not be too much exposure, resulting in low page views, not to mention a little praise and collection. The inclusion standard of the platform is also related to the four points I mentioned above. The next point I want to say is whether it meets the attributes of the little red book platform.

Fifth: does it conform to the attributes of the little red book platform?

In other words, the notes you post must conform to the rules of the platform. If your notes contain keywords such as violations, the platform will not include them. If you are serious, just delete your notes. Before operating the little red book, you must first read the rules of the little red book, what can and can't be posted. The biggest reason why the notes are not viewed is that there is no platform to collect them, so the first step we have to do is to let our little red book notes be collected by the platform. In addition, the importance of keywords is very great. Keywords can not only make users search your notes quickly, but also have a certain impact on your notes ranking, so everyone must do their own keyword screening and don't write titles and keywords casually.

The solution to the sudden drop in the number of views of little red books;

1, the content should be conspicuous

The reading volume of Xiaohongshu is closely related to Xiaohongshu's notes, so publishing some interesting and attractive notes will make users feel very interesting and willing to give you praise and attention.

2. Content should be constantly innovated.

Only fresh things will get users' attention, and only the continuous output of fresh content can keep users looking forward to you, which will also greatly ensure the activity of fans in the later period.

3. Increase the promotion of small red book notes.

You can share the released little red book notes to the third platform for drainage, or share them in group chat, so that the little red book notes can get a lot of exposure in a short time.

Tips:

1. The content of notes is the most important. Good notes can attract users' attention, and users' attention increases the reading volume of natural notes.

It will increase.

2. Add some content to guide the attention of fans in your notes. The number of fans in reading must not be high, so the number of fans is the basis of reading.

3. Choose a professional operation team to cooperate. A professional operation team will make a special operation plan according to your note type, which can help you analyze and sort out all kinds of data of Xiaohongshu and summarize account problems. It is a good choice.

The title of the note is also the most important. The title must be straightforward, don't beat around the bush to annoy readers.