Traditional Culture Encyclopedia - Photography major - Capacity requirements of e-commerce clothing collocation planning

Capacity requirements of e-commerce clothing collocation planning

Generally, the clothing matching of e-commerce companies needs to combine online and offline planning, photo planning and matching ability with the team's ability to complete relevant business planning and landing.

Clothing collocation ability

Ability to arrange and match different fabrics, clothing styles and single items, extract reasonable stories and matching selling points of goods, accurately locate styles of different times and periods, and output words.

Customer needs and positioning

First of all, you have a clear understanding of each customer's needs, as well as the positioning, body shape and ip positioning you want to shape.

Business modeling collocation

As a clothing collocation division, do you need to carry out the early stage of stylist's commercial clothing modeling, stylist's space scene matching, stylist's commercial modeling and stylist's style modeling matching? Plan the whole case, and then communicate with the agent or fashion docking person. If you are a broker, you need to connect with your clients.

Staffing in line with intellectual property rights

The matching of daily clothes, clothes with high appearance rate and high exposure frequency with shoes and accessories can meet the personalized design of this ip.

Business planning ability

The collocation of business modeling, its endorsement brand and public relations occasions. For example, targeted, you can plan news releases and media tweets in advance. Be able to prepare and implement the needs of the company and customers. Buy, rent and borrow clothes reasonably. Can have a long-term cooperative relationship with suppliers to achieve the effect of cost saving.

Image collocation

Assist photographers to prepare different blockbusters, and be able to match the content and scene of the event theme marketing pictures through the relationship between the image and the theme characters.