What is the operation mode of Tmall?

As the name implies, Tmall merchants entrust the daily operation, management, marketing and promotion of the store to a professional Tmall agent operation company, and Tmall operators with rich experience in opening stores and strict training operate the Tmall online store for sellers around the clock, effectively improving the turnover of the online store and enhancing the core competitive advantage of the store quickly, professionally and safely. After entrusting the store to a professional Tmall agent operation company, the seller only needs to be responsible for simple work such as delivery.

service content

1. Establish an online sales platform. Market research/operation planning: according to the situation of brands and online consumers, determine the brand positioning of online sales and make a three-stage plan. Project team formation: Online camp establishes a complete project team for each customer and helps enterprises cultivate their own teams. Stationing on the platform: Provide one-stop stationing service on high-traffic e-commerce platforms such as Tmall. Shop design and decoration: according to the brand positioning to determine the design style, provide professional web design. Product distribution on shelves: upload product information to online sales platform according to a certain template. Online shop management norms: establish online shop rules and regulations and standardize management.

2, brand marketing promotion soft text implantation: blog, forum, SNS soft text advertisement implantation. Brand theme activity planning: launch theme activities regularly and participate in Tmall fixed marketing activities regularly. Marketing tool applications: Tmall 123show, Tmall customers, videos and other promotional tools. Circle marketing: the establishment of shop SNS community, such as the independent site of shop interaction with consumers (Taojianghu), the construction and maintenance of product help, etc. SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station. Advertising: tracking and feedback the advertising scheme and effect, maximizing the resource benefit, and assisting enterprises to promote the use of marketing tools such as Tmall through train. Customer management: customer relationship management team and return visit mechanism. Channel management and control: maintain the network brand image and punish network infringement and piracy.

3. Positioning of product shooting and art service shooting: The professional visual merchandising team provides suggestions and confirms the style requirements with customers. Shooting planning: shooting mode selection, model selection, makeup matching, scene selection and creative conception. Official Shooting: Professional models can be shot in various forms, such as both inside and outside, tiled shooting, and there are two high-profile studios in Hangzhou and Beijing respectively. Post-image processing: color, proportion and structure adjustment; The finishing touch of the page, adding design elements.

4. Online store operation service data analysis: statistical analysis of online sales data of industries, brands and stores. Sales support: sales team formation, accurate sales based on data support and improvement feedback. Software support: the online shop data is connected with the company's order inventory system to realize synchronous management and distribution platform construction; recruiting and contacting distributors and spreading distribution channels. Logistics support: provide logistics interface and provide training for customer logistics department. Store management software: use store management software for daily store operation and monitoring.

5. In-depth strategy report on the overall e-commerce plan of e-commerce enterprises: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration. Independent B2C platform construction: an independent B2C platform based on Tmall's underlying data but with independent domain names, with transaction and payment functions. Network promotion strategy consultation: overall brand promotion scheme formulation and budget consultation. Network specification counseling: There are many rules to be learned on the network platform to ensure the normal operation of the store. The online camp will provide senior platform operation standard counseling services. Customer company team training: help customers cultivate internal teams and improve their e-commerce capabilities.