How to improve the company's corporate culture?

1. Establishing corporate culture:

1. A corporate culture strategy committee and other relevant departments should be established within the company, with a dedicated person in charge (preferably the top leader of the company), and professional consultation Institutions cooperate to form a corporate culture execution team.

2. Investigate and analyze the current situation of the enterprise, industry trends, competition conditions, ultimate goals of the enterprise, etc., and obtain the necessity of the existence of the enterprise and the requirements for enterprise development.

3. Scientifically and artistically summarize the corporate vision, corporate mission, corporate spirit, corporate philosophy, corporate strategy, corporate slogan, etc.

4. Based on the extracted concepts and actual needs of the enterprise, design corporate behavioral norms, including employee behavioral norms, service norms, production norms, crisis management norms, ceremonies, rituals, etc.

5. For corporate image system planning, you generally need to hire a professional design agency. To ensure that the design meets artistic, international, high-recognition, industry requirements, etc.

6. Corporate culture is the spiritual wealth and material form with the characteristics of the enterprise created in the production, operation and management activities of the enterprise under certain conditions. It includes cultural concepts, values, entrepreneurial spirit, ethics, codes of conduct, historical traditions, corporate systems, cultural environment, corporate products, etc. Values ??are the core of corporate culture.

2. The status and style of corporate culture

1. A dynamic corporate culture. Characteristics are: emphasis on organization, pursuit of innovation, clear goals, external orientation, good communication from top to bottom, and strong sense of responsibility.

2. Stagnant corporate culture. Characteristics are: eager for quick success, no long-term goals, self-interested, self-preserving, inward-oriented, slow to act, and irresponsible.

3. Bureaucratic corporate culture. Characteristics are: routine and red tape.

3. The nature and scale of corporate culture

1. Greenhouse type. This is unique to traditional state-owned enterprises. Not interested in the external environment, lacks adventurous spirit, lacks incentives and constraints.

2. Gleaner type. Specific to small and medium-sized enterprises. The strategy shifts with changes in the environment, and its organizational structure lacks order and its functions are relatively scattered. The basis of the value system is respect for leaders.

3. Vegetable garden type. Strive to maintain its dominant position in the traditional market, operate in a paternalistic manner, and keep staff motivation at a low level.

4. Large plant type. Unique to large enterprises. It is characterized by continuous adaptation to environmental changes and the initiative and enthusiasm of staff are stimulated.

Extended information:

The construction of corporate culture is of great significance to the formation and improvement of corporate cohesion, attractiveness, combat effectiveness, credibility, etc.:

1. Cohesion- - is the core strength of an enterprise. If employees can be compared to a thread, then the enterprise is a rope twisted from the thread, and the strength of the rope is the cohesion. An excellent corporate culture is like a pair of skillful weaving hands.

2. Attraction - is the centripetal force of an enterprise, bringing employees closer and outsiders closer. This is the charm of corporate culture.

3. Combat effectiveness - is the combat ability of employees. Excellent corporate culture can make employees unified in thinking, and only when unified in thinking can we work in unison, only a team that works in unison can have combat effectiveness.

4. Credibility - a healthy corporate culture is not only the spiritual pillar of corporate employees, but also can improve the company's public reputation and bring inestimable social benefits to the company.

Reference: Corporate Culture Baidu Encyclopedia