The organizational structure of the China University New Media Alliance

The China University New Media Alliance has a secretariat, which is the guidance and decision-making department of the alliance; and a presidium, which is fully responsible for all daily affairs of the alliance.

The alliance secretariat is currently stationed in the China University (Nanjing) New Media Alliance. Office

The office is mainly responsible for the internal copywriting work of the alliance, such as document drafting, data collection, file arrangement, meeting minutes, financial revenue and expenditure, etc. The specific functions are as follows:

1. Convene all parties The regional alliance presidium holds regular and temporary meetings and compiles meeting minutes; 2. Drafts relevant notices and documents; 3. Organizes relevant information of the alliance; 4. Manages the alliance's finances and prepares budgets and final accounts; 5. Prepares various documents for assessment. Compilation of materials and responsible for the regular assessment of the alliance; 6. Regularly organize online summary meetings; 7. Regularly organize and produce alliance brochures and alliance journals; 8. Organize internal training of the alliance; 9. Establish the national alliance and the presidium of each regional alliance. , department member personal files.

Liaison Department

The Liaison Department is the link between the alliance, governing units and member media. It is mainly responsible for the establishment of alliance member files, communication updates, member liaison, etc. The specific functions are as follows:

1. Liaise with member units, improve channel construction, and be responsible for the activity of the national new media regional alliance; 2. Regularly feedback opinions and suggestions from member units, and regularly publish member new media alliance participation levels Evaluation report; 3. Establish information files of member units; 4. Collect member alliance information and establish a new media talent pool; 5. Diversify and expand member media forms.

Interview Department

The Interview Department is mainly responsible for the news business of the alliance. Its work includes establishing a topic database, organizing joint interviews, organizing news training, etc. The specific functions are as follows:

1. Organize bimonthly online discussions for member media units, prepare drafts for topic selection discussions, and gradually establish a public topic selection database; 2. Organize member media units The unit conducts joint interviews three times per semester; 3. Responsible for the alliance's outdoor style gathering and new media joint interviews, with the Interview Department being mainly responsible; 4. Do other work related to news gathering and writing; 5. In terms of conference journals, the Interview Department provides manuscript support.

Technical Department

The Technical Department is responsible for alliance technical support, multimedia channel construction, etc. The work includes: visual design, photography, technical training, etc. The specific functions are as follows:

1. Provide alliance technical support (such as visual design, photography, video production, etc.); 2. Organize member media technology training; 3. Establish alliance design and video teams; 4. New media Establishment of channels (establishment of network backend, WeChat, Weibo, mobile newspaper, etc.).

Marketing Department

The Marketing Department is responsible for the alliance's external cooperation. Its work includes the overall publicity of the alliance's external image, external promotion, and seeking partners. The specific functions are as follows:

1. Responsible for the alliance’s image packaging and overall external publicity; 2. Responsible for the planning, packaging and promotion of sub-activities, establishing the alliance and organizing special activities; 3. Seeking corporate cooperation to provide new media The alliance provides financial support; 4. Participates in relevant activities through communication with the outside world; 5. Seeks long-term partners of the alliance.

Activities Department

The Activities Department is responsible for carrying out various activities of the alliance, including organizing the alliance’s annual meeting, annual selections, and brand building activities. The specific functions are as follows:

1. Organize the annual New Media Alliance editor-in-chief training and the alliance annual meeting forum; 2. Organize online evaluation activities, be responsible for the selection records, display them through the fixed page of the official website, and issue awards Corresponding certificates of honor; 3. Plan and execute several brand activities of the alliance; 4. Cooperate with the external promotion department to create external projects or joint activities between alliances; 5. Undertake and execute activities of the national alliance.