What is the economy of online celebrities like?

Network celebrity is the abbreviation of network celebrity. In today's society, we have to admit that face value is really important. Generally, the face value of online celebrities is relatively high.

At present, the vigorous development of network celebrity economy means that in the Internet era, especially on the basis of mobile Internet, a large number of target groups have gathered through the promotion of social platforms, thus forming a huge fan and targeted marketing market. Moreover, the IP built around the network celebrities themselves has spawned various consumer markets and finally formed a new economic model of the network celebrity industry chain.

Therefore, network celebrities are a new economic model to adapt to the present era. It is not enough to have a large number of fans on social platforms, but also to promote capital flow and social and economic development, and to have strong liquidity. It is worth mentioning that the e-commerce platform is mainly a platform for realizing online celebrities.

The network celebrity economy broke out in 20 16, which mainly went through three stages:

The first stage: network celebrities.

In fact, the network celebrities at this stage mainly use writing as a means, mainly BBS and various writing communities. So the network celebrities here are actually more network writers or network authors. Good writing and talent are the biggest characteristics of this group of people.

The second stage, the pictures of network celebrities.

With the development of Internet, we can say that we have entered the picture age. At this time, the network celebrities are mostly white, rich and beautiful V-faced girls, attracting popularity through high face value. The most noteworthy thing is the online celebrities on Taobao platform, which is what we often say at present. At this stage, it can be said that attracting fans and becoming loyal customers of the store through their own real display is already the way of business operation.

The third stage, all-media network celebrities.

With the continuous development of the Internet, there are more and more ways to attract fans. And in terms of content, there have been many expansions. In addition to the original text and pictures, WeChat Weibo also has audio and video, especially the video that is in full swing now. The appellation of online celebrities is not limited to the image of online celebrities on Taobao. Internet celebrities have become topic figures, opinion leaders and so on.

Network celebrities have been completely tied up with implementation at this stage. Realize through multiple channels and become an individual representative of the rise of new media.