Traditional Culture Encyclopedia - Photography major - Creative three-dimensional poster-creative poster design
Creative three-dimensional poster-creative poster design
0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has infinite possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors respectively. In a word, color can play a vital role.
In the following example, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock and roll.
Another way is to use solid color blocks, just to ensure the harmony of various colors. This way can make the background very eye-catching, and the following example illustrates this point well.
You can also control the number of colors used and see how the poster below uses only red and black to create a striking effect of strong contrast.
Try different fonts. Sometimes, just using fonts can make event posters convey rich information. Use sans-serif bold for seriousness, serif italic for elegance, or choose playful handwriting for fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
If you want to try a similar font form, make sure the auxiliary font is simple.
The following is a poster of an annual font design festival, which is also a clever combination of activity theme and font.
03 divide the visual hierarchy
Posters should be easy to read quickly and play an eye-catching role, so the classification of information levels is particularly important. If there is only a small amount of text in the poster, use thick fonts as much as possible and combine simple graphics or photos. Please refer to the Columbus creative poster below. If the poster contains a lot of words, then focus on the words. You can consider placing a title and treating a lot of words as a whole text block.
Using negative space to form a clever composition
It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space on the fork to combine wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in the negative space to attract attention, but don't fill it.
Delete redundant elements, less is more.
Sometimes, less is more. This way can attract the attention of the audience. A simple sentence or a dramatic picture can achieve far more communication effects than a long paragraph of text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice that these two posters have something in common. Both use only one dominant word to focus the audience's attention and create a simple font sense with simple colors.
The elegance of minimalism is still very effective in practical application.
06 lock focus
Clear or fuzzy picture combination can enhance the power of text presentation. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses some lip-shaped pictures instead of full-face pictures to create passion and tease. Did you find that the lip shape also outlines the heart shape?
07 graphics create visual highlights
Various shapes connect with each other and then form new shapes, which can create a visual clue for the audience. We can use a variety of graphics to place text, or create interesting composition, or guide a specific visual direction. In short, in poster design, shapes are very diverse and practical.
Possibility of composing music
When all the materials, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information reorganization is like walking a maze. You decide how the audience should read this poster and how to get the information it conveys. Think more about the interaction between graphics and words.
The poster below is designed by Calamargraphic for Malaga Festival. The text message is placed on the upper right of the poster, and then the text message is removed with colorful words.
Draw the depth of the picture layer by layer. Put graphics, colors and words on different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The posters of the Horticultural Festival below are layered, with words and pictures superimposed on each other, creating a picture of the gardener's life.
The following Valentine's Day poster has the same effect. It uses shadows to create a three-dimensional sense. The placement of the characters is also very interesting. They are close to each character, which makes them related. That's great.
Creative poster design analyzes different poster styles, learns and draws lessons from their outstanding points, and enhances the aesthetic ability of posters! 0 1, Music-themed illustration poster design-This set of illustration posters by Korean designer Ye Jiyun is designed with music as the theme. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style.
02. Creative Font Poster Design-Swiss c2f Design Studio C2F is a Swiss visual communication design studio, which was founded in 2006 by CybuRichli and FabienneBurri. Its font poster works are designed in various styles, mostly with three-dimensional effect display.
03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plants and flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling.
04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics.
05, creative graphic segmentation poster design-Molwerk This is a group of creative posters that use simple graphics and lines to segment elements. Contrast colors, such as red, black, red, blue, Rayna Sue and so on, are often used in color matching to attract users' attention and give people a comfortable feeling as a whole.
06, creative brain hole poster design-Molwerk This group of posters has a wide brain hole, mainly red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong.
07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference.
08. Design of Bright Paper Style Poster The Bright Paper Style Poster is one of the three-dimensional posters. Stereo vision and paper thickness are the keys to the design of paper effect posters.
This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors.
9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery.
10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not boring. Combined with the contrast of typesetting, superposition and rotation, the poster adds a lot of liveliness.
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12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive characteristics of famous Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring.
13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster.
14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix and match portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure, interesting, concise and beautiful.
15, retro poster design-Danish designer MadsBerg's commercial poster has a unique style, like an older work, with the feeling of ancient elements and printed matter, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style.
16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements and so on. Its manifestations are mostly geometric figures and irregular shapes.
17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details.
Posters in the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals.
18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity.
19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are many lines, it will not make people feel confused, but the rhythm is orderly.
20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color matching to form a perfect combination.
Briefly describe the creativity of poster elements? Like the two posters I saw on Xiaobai Design app, I think the design elements are actually very simple, with pictures and texts, and the overall look is very comfortable. "Thirty without Nothing" and "Twenty without Confusion" are both popular TV dramas recently. The poster of 30 is a mature woman background, with red font and red and white contrast. Just like women in this period, regardless of their age, they can live proudly. The background of Twenty Don't Confuse is the photos of young girls in the library. At this time, they should still be at the age of studying. The girls in the picture are all laughing, echoing twenty themes that should not be confused, and they are also very empathetic as a whole.
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