Why are so many photo studios secretly developing WeChat applets?

Since the emergence of small programs for more than a year, many businesses have targeted the big cake of WeChat. When searching for "wedding photography" in WeChat-Discovery-applet, the search results are much more amazing. Photo studios from all over the country, large and small, such as Korean artists, Mrs. Kim, Vivian bride, unique vision and other well-known photo studios are among them. Obviously, the studio industry has not neglected the field of small programs. Even many photo studios have successively settled in the WeChat platform, taking advantage of small programs to win more traffic.

Why are photo studios launching small programs and working hard in the field of small programs?

First of all, we have to start with the advantages of applets.

The inherent advantages of small programs, such as no need to download, no memory occupation, instant scanning, and running away, beat the disadvantages of cumbersome and deep entrance of the original APP, and let the previously very popular H5 give up.

Moreover, small programs also have the characteristics of fast spread. It is the business card of the enterprise, which can share the products and brand image of the enterprise to users immediately, with simple operation and convenient and quick experience for users.

Applet is a marketing tool, it is not just a business official website or a shopping mall. It can be endowed with marketing functions, which can help enterprises to market users in the WeChat ecosystem and gain more user traffic, so that every enterprise has the opportunity to play in the WeChat platform.

Secondly, we have all developed the habit of playing WeChat. In addition to letting others pay attention to ourselves, we often pay attention to our friends' circle of friends. Since the development of the small program, it has already spread wildly in the circle of friends. Both enterprises and individuals are no strangers to small programs. Applets appear most frequently in Pinduoduo, and you will often see applets in the WeChat group.

The wedding photography industry is no exception. You will find that there are many photo studio applets emerging one after another. It is precisely because of the big cake of WeChat 1 100 million user traffic that it has attracted the attention of many photo studios. And the advantages of small programs are completely applicable to the studio industry. The problem of getting customers in the photo studio industry can be solved through small programs:

First, enjoy the free traffic of WeChat, so that users within five kilometers can find it;

The second is to use small programs to spread customers spontaneously, and marketing tools such as team battles and promotional offers can come in handy. Realize the seamless connection between enterprises and users.

What can small programs bring to the wedding photography industry?

The wedding photography industry is promoted through WeChat official account and WeChat circle of friends. Nowadays, the WeChat applet that connects online and offline scenes has become another entrance for businesses in the wedding industry to reach consumers. The photo studio can use the advantages of small programs to obtain traffic based on WeChat and WeChat official accounts on the basis of original users. For example, a small program entry is opened in the menu bar at the bottom of the official WeChat account, and a small program is embedded in the article of the official WeChat account, so that the official WeChat account and the small program can be seamlessly linked and become a marketing weapon. Making good use of the advantages of small programs, if played well, can increase new passenger flow for enterprise communication, reduce customer acquisition cost and improve user conversion rate.

According to authoritative data, by 20 18, the wedding market in China will reach 1.46 trillion yuan. In the era of mobile Internet, it is increasingly important for the wedding photography industry to establish an online display platform. With the introduction of applets, wedding photography agencies must also start to consider applets as a brand-new user portal.

Micro World www.vdongchina.com focuses on the development of WeChat applet, which is operated by WeChat official account and developed by WeChat government housekeeper. Please visit official website for details.

Micro-motion world dust applet, visual editing tool, visual editing tool for applet! Drag and drop components online, completely independent layout, product architecture based on WeChat UI design rules, mature template application, and one-click generation of small program source packages.