What are the routines of Xiaohongshu's copywriting?

Little Red Book's explosive copywriting routine is three key words: network sense, exaggeration and emotionality. The sense of network comes from the common use of some of the hottest online hot words. Exaggeration is to use strong emotional language to exaggerate the use effect as much as possible while avoiding the emotion of "forbidden words in advertising law" through modal particles such as "wow, wow, wow" and the most common "!" And create other symbols to write words in the live broadcast effect.

Introduction:

Little Red Book is a lifestyle platform and the entrance of consumption decision. The founders are Mao and Qu Fang. As of July 2065438+2009, the number of users of Xiaohongshu has exceeded 300 million; As of June 20 19 and 10, the number of monthly active users of Xiaohongshu has exceeded 1 100 million, among which 70% of the new users are post-90s.

In the Xiaohongshu community, users recorded the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu accurately and efficiently matches massive information and people through machine learning. Xiaohongshu has e-commerce business. 20 17 12 xiaohongshu e-commerce was awarded the "China Brand Award" by People's Daily, representing the consumer technology industry in China.