Traditional Culture Encyclopedia - Photography major - What are the requirements for album cover design?

What are the requirements for album cover design?

Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) A: Album is an excellent marketing tool, which fully displays the advantages of enterprises and promotes marketing through illustrated forms. Among them, album cover design is the most important part of album design.

1. Plain text layout

Only text elements are used to design the cover. This kind of cover is concise and logical, which is suitable for spiritual and cultural communication or hardcover album design. This kind of cover mainly relies on typesetting and font selection to create a sense of design. Using special paper materials, or adding some simple processes, such as embossing, frosting, UV exposure, bronzing, silver stamping, etc., will help to improve the texture of pure text cover.

Zhonghui Design Original Album Design

2. Text plus graphic layout design

Generally speaking, we want the design to be more meaningful and detailed. We can design rich graphics and use graphics as the main body of the cover. In typesetting, we generally adopt three ways: centering, partially exposing or tiling. The style and form of graphics should be consistent with the tonality of enterprise products and the overall content and design style of the album.

3. Layout design of text plus single picture

It is also a common way to use photographic pictures that match the tonality of content or brand, or photographic pictures of products. If only one picture is used, the designer's typesetting will generally make the picture occupy a relatively large layout space, and sometimes the picture with the bottom removed will be used as the cover design, which is more flexible.

4. Text plus multi-picture layout design

Some customers have many ideas on the cover and want to have multiple pictures to show the corporate culture. At this time, you can design the layout with multiple pictures at the same time. The layout design of multiple pictures should pay attention to two aspects, namely, the contrast and unity of pictures. Unity refers to the color tonality of all pictures and the arrangement in a design-conscious way. Contrast means that there should be sharp contrast in size or level, the main body should be prominent, and the ligands should be integrated and matched with each other.