Taobao clothing shooting skills

If Taobao clothing store wants to attract people, it must have good publicity photos. The following articles are related to the shooting skills of Taobao clothing photos I collected for you, hoping to help you. If you feel good, you can share it with more friends!

Taobao clothing picture shooting skills

1, hang up

Hanging is undoubtedly the lowest cost way to shoot clothes.

Equipment configuration: entry SLR+standard lens? (4,000-5,000 yuan)

1-2 studio flash? (600- 1200 yuan)

Location: 10 square meter

Others: White wall or supporting background props? This article is from Taoqiao.com.

Technical Difficulty: The lighting for hanging is relatively simple. A lamp with a reflector or two lamps can produce good results. Moreover, the later stage of the picture is also a basic processing step, which is relatively easy to master. The difficulty may be in an unexpected aspect, that is, hanging style, especially some clothes with sleeves. If you want to look good, you need fishing line assistance.

Picture effect: There may be some misunderstanding about the picture effect. For example, I always think that hanging pictures must be uglier than model photos. In fact, this is just a different choice of shooting scheme. Believe me, warm and beautiful hanging pictures will be more popular than not outstanding model pictures.

2, fake model shooting.

Equipment configuration: entry SLR+standard lens? (4,000-5,000 yuan)

≥ 1 studio flash (≥600 yuan)

Shooting site: ≥ 10 square meter

Others: fake model props

Technical difficulty: more difficult than hanging. First of all, the fake model takes up more space than the hanging shot. If the effect is normal, you can also add a reflector to the lamp. However, if you want clothes to have a more prominent texture and a better three-dimensional effect, you often need lights to outline the outline and separate the background, about three or four lights. Post-processing is also a conventional color sharpening, and background synthesis is also one of the commonly used creative display methods.

Picture effect: If hanging shots are sometimes used to express an artistic conception, fake model shots are mostly used to express the style and texture of clothes. It is more suitable for the texture embodiment of some high-quality clothes. Copyright taoqao

3. Tile shooting

Equipment configuration: entry SLR+standard lens? (4,000-5,000 yuan)

≥2 studio flashes? (≥ 1200 yuan)

Shooting site: ≥ 10 square meter

Others: Match the background and props.

Technical difficulty: Tiling is a common way to shoot and show men's and women's clothes, but it is not difficult to shoot good results. Pre-lighting, mid-modeling, post-film repair, three major steps, each step is not in place, the post-effect will be biased. So this is why many photographers find it more difficult to shoot tiles than to model them.

Early light distribution is very important. Generally, only two lamps are needed for tiling, and sometimes a reflector is needed for assistance. Different lighting methods determine the final effect style.

Mid-term styling is a very troublesome and tiring thing, which needs to be explored by yourself, especially the pleating of some jeans, which requires a lot of practice to master the skills.

I won't say much about the later film production, it's all skill and experience.

Picture effect: Many people may always be unfamiliar with the way of tiled shooting, which is why some people buy it because it looks completely intuitive to the model and want to find out why this effect exists.

I think I can simply explain this problem.

First of all, for men's wear display, tile shooting accounts for a large share.

First, it has something to do with the status quo of the modeling industry, because now female models are very profitable, but it is even more difficult to find a better male model who can hold up the scene. So you can see that the male models in the slightly better online stores on Taobao are basically used by this family, but it is really impossible to spend money on foreign models to save face, because foreign men always look more energetic than men in China, which may also be related to the poor performance of men in China.

Second, it is related to the characteristics of men's wear itself. Men's wear pays more attention to quality than women's wear, and there is no requirement for style. But compared with women's clothing, men actually don't care about so many choices, but more about the quality and texture of clothes. Because men are such a down-to-earth and unromantic type, they are not easy to have a sense of substitution in handsome model pictures. They tend to get to the point, such as quality, price and how long they can wear. So, when you see a group of men discussing clothes together, they usually talk about how expensive and good quality my clothes are, but they rarely talk about whether it is the latest style and the most popular. (Of course, a new generation of trendy fashion buyers is not under discussion. They buy frequently and the unit price is low, so they need fashion icon to guide how to match them. Generally speaking, it is this feature of men's wear that promotes the popularity of tiled pictures. Because good tiles can show the texture and quality of men's wear well.