How commercial portrait photography conforms to modern people's aesthetic psychology

Facing the increasingly fierce market competition, one of the most important problems in the development of commercial portrait photography is how to find a sustainable development model. We should not only see the present form clearly, but also look to the future, understand the development trend of the market and the difficulties faced by commercial portrait photography now, and make positive responses. But at the same time, it must be a moment worthy of being preserved in historical archives and people's hearts for a long time. Photography, as a technology and skill, can make people get the pleasure of getting images; Photography, as an artistic style, can make people enter a higher level of aesthetic palace; As a cultural phenomenon, photography will connect the thoughts about history and the future. In the 2 1 century of "picture reading era", we should have a brand-new understanding of the expansion and promotion of visual aesthetics of portrait photography in the double reading pleasure of words and images.

As the name implies, commercial portrait photography refers to photography activities for the purpose of business and portrait shooting. Broadly speaking, it includes all production used to sell goods and write events.

Commercial portrait photography covers a wide range, such as wedding photography, photo photography and children's photography. They are all commercial and need money to buy portraits with commercial value. Portraits involved in photography, whether they are subjects, photographers or viewers, want to see pleasing portraits as long as they have no special purpose.

Second, the aesthetics of commercial portrait photography

As a commercial portrait photography, how to conform to people's aesthetic psychology? First of all, people's aesthetics is determined by people's living environment, cultural education and aesthetic concepts. Commercial portrait photography sells pictures as commodities, so "harmony", "perfection", "purpose", "imitation", "truth" and "clarity" are its elements. It mainly includes "keen perception", "rich imagination", "insight into everything", "good memory", appreciation, expressiveness and "natural aesthetic temperament" and so on.

Secondly, there are no certain rules in aesthetics. The main purpose of commercial portrait photography is to get the recognition of guests and try to meet the aesthetic needs of new people in this era. The renewal of ideas should also keep pace with the times in the application of commercial portrait photography, otherwise it will be eliminated. For commercial portrait photography, it is different from artistic creation. The ultimate goal of commercial portrait photography is to create profits, and customers have to take the initiative to buy works to generate benefits. Evaluate the aesthetic requirements of photography according to the market demand. Since portrait photography has the ability to attract the public, it shows that portrait photography has the ability to guide the aesthetic tendency of the public.

Commercial portrait photography works should not only meet the aesthetic pursuit of customers, but also meet the regional cultural conditions and public aesthetic taste. In line with the public's acceptance of aesthetics, the direct standard is to require commercial portrait photography to appeal to both refined and popular tastes. This standard looks simple, but it is not simple at all. To suit both refined and popular tastes, in more popular terms, is that both elegant and ordinary people like to watch it.

The aesthetic standards of commercial portrait photography can be summarized as three points: 1, to meet customer requirements; 2. Meet the aesthetic needs of the public in the release area; 3. Realize high market value. With its brand-new form, composition, creativity and characters, it is refreshing. Capture more beautiful shots with high ideological content, high artistic taste and strong cultural atmosphere. The more you can catch public attention, the more you can be praised.

People's aesthetic experience is gradually enriched, and people's aesthetic taste is also constantly improving. People are no longer satisfied with general reproduction or simple portrait description.

Third, the aesthetics of commercial portrait photography comes from the following five points.

On the one hand, it conforms to the modern aesthetic 1, and the shape packaging.

The modeling and packaging of commercial portrait photography should first cater to the rhythm of the market and conform to the times. Commercial portrait photography needs a lot of clothes, including white gauze, evening dress, national costume, couple costume and photo costume. Clothing styles are diverse and colorful. Followed by the overall makeup overall shape. Make-up varies from person to person through the color of clothes and the temperament of customers. Healthy skin color, facial features decoration, head design, including the overall collocation of shoes. All-round overall external image building can improve the self-confidence of the subject. 2.

Various backgrounds and exquisite props of environmental class.

Regardless of exterior or interior, the background of commercial portrait photography is classified according to clothing color, shooting style and theme, including solid color background, European background, picturesque background, theme background and simulation background. The location shooting environment includes hutongs, streets, parks, railways, bars, cafes, hotels and so on. As long as there is an environment suitable for the character, you can make full use of it. Exquisite props, chairs, sofas, royal beds, silverware, flowers, etc. , enrich the content of the picture and create an atmosphere for the subject to really enjoy photography. 3. Shooting skills

In addition to the public, commercial portrait photography is aimed at people who reflect their own personality, and the methods of photography performance are increasingly reflecting the photographer's thoughts. Fixed patterns and routines can no longer meet the needs of the post-80s and post-90s generation. For example, there are more than one photo taken in a photo studio at present, so there are more changes in beauty, such as front, side, back, standing posture, sitting posture, lying posture, kneeling posture, prone posture and so on. It can be said that the shooting angle is 360 degrees For example, in the use of light, in addition to the front light and soft light, more three-dimensional light will be selected to express the personality characteristics of customers through lighting. Butterfly lights, front side lights, side lights, left and right lights, Rembrandt lights and other guests prefer it. In addition to the conventional composition, there will be great changes in scenery, such as large close-ups, local close-ups, and ultra-low seats will be used. Drawing lessons from fashion photography, commercial portrait photography will be more personalized, fashionable, atmospheric and more tense. The use of similar colors and similar colors makes the characters in the picture more prominent, and at the same time, we will boldly use complementary colors and cold and warm colors to make the picture more impactful. The best effect can be achieved through accurate exposure, reasonable camera settings and the best shooting angle. It is this thoughtful studio portrait photography that attracts thousands of people to the studio. 4.

Communication and guidance of photographers

Commercial portrait photography should capture the brightest expressions and the most beautiful moments of characters. The aesthetics of portrait photography also needs guidance. For example, customers ask for good looks and good shooting results. When the photographer thinks it looks good, the customer may not think it looks good; When the photographer doesn't think it looks good, maybe the customer thinks it looks good. So the first thing is to communicate with customers, understand their personality characteristics, favorite shooting style, preference for color, and take targeted photos suitable for the subject. Excessive personalization, or vague and weird ideas, may not be suitable for commercial portrait photography. Photographers should understand the intention of the subject and should not be confused or ambiguous. Interaction with the photographer will bring inspiration to the photographer, and the photographer's sense of lens and emotional mobilization need the guidance of the photographer. The photographer is actually a director. Communication is to let customers know your shooting intention and interact according to the photographer's shooting requirements. Meet the perfect requirements. Therefore, photographers should be sensitive on the basis of communication and guidance, develop an unconventional way of looking at things, examine what you feel beautiful around them, and find out a reason why you feel beautiful. 5. The post-production editing planning is exquisite.

The portrait pictures after shooting need to be retouched and toned later.

Such as impurities/eye bags and wrinkles on the face/teeth/false eyelashes falling off/unkempt hair/scars on body parts/obvious wrinkles on clothes/background impurities/goofing/shaping/external coloring/skin softening. Through the post-processing technology of photos, the photos are beautiful and included in the book through post-editing design.

How can commercial portrait photography meet the aesthetic standards of modern people? First of all, aesthetics depends on the aesthetic quality of practitioners. The innate aesthetic and appreciation ability is particularly important. It is expected that portrait photography works can inspire people with distinctive personality and unique charm, and can please people's thoughts with high taste and high style. We can keenly feel beauty and ugliness, sadness and joy, sublimity and inferiority through characters, light and shadow, and colors, but our innate aesthetic ability will fail and disappear if we don't train regularly.