The conversion rate of Taobao search traffic is higher than category traffic.

The conversion rate of Taobao search traffic is higher than category traffic for the following reasons: 1. Clear demand: users enter the store by searching for keywords, and have more clear purchase demand and intention, which is easier to translate into actual purchase behavior.

2. High accuracy: Search traffic is initiated by users, who have expressed interest in specific goods and services, are more interested in the displayed goods, and make purchases.

3. Strong correlation: the search traffic is directly related to the user's needs, so as to find the expected products and improve the conversion rate.

4. High willingness to buy: Search traffic is generated by users who are willing to buy, and has entered the stage of purchase decision-making, which is more easily influenced by marketing means such as promotion and coupons, thus promoting purchase.