Traditional Culture Encyclopedia - Photography major - For 0~ 1 year-old new media people: how to map the official WeChat account? Where can I find free pictures?

For 0~ 1 year-old new media people: how to map the official WeChat account? Where can I find free pictures?

Editor's note: Is it important to illustrate the articles in WeChat official account? How to illustrate the articles in WeChat official account? Where can I find free pictures? This seems very simple and important for many new media editors, especially for new media editors. Today we decided to discuss this problem systematically again.

Hello, I'm hungry. Recently, many students asked me how the official WeChat account was illustrated.

First, what are the pictures for?

Before talking about this topic, let's make it clear what the purpose of the article is.

In my opinion, the purpose of illustrating an article is to improve the reading experience and the reading rate of the article. The easier an article is to read, the easier it is to share.

The article is shared by users for more people to see. This is the purpose of producing an article.

I am used to using "production" instead of "writing", because in the mobile phone reading environment, an article is pushed to the user, and the process of "writing" is only a small part. This process also includes topic selection, user's reading willingness survey, writing material collection, typesetting, distribution, comment guidance and other links.

Therefore, we should operate a WeChat official account article as a product.

Second, what is the reading experience of the article on WeChat official account?

The article reading experience of WeChat official account contains multiple dimensions, such as:

Title: This is the first step for users to contact our products. Whether the title is good or not directly determines whether this article is opened by users.

Fold the article at the top: After users open the article, their first impression of our products is like a person's face. It is a gorgeous article, and a beautiful wrinkle can attract users to continue reading. This era is still an era of looking at faces.

Font size, color, paragraph, space and picture of an article: it relates to the composition of an article. Font size, color, paragraph, blank space and picture are all elements of an article. A good composition is to combine these elements in an appropriate proportion and law.

If the font size, font color, paragraphs and spaces are the skeleton and blood of a dragon, then the picture in the article is the dragon's eyes. A good picture matching scheme can play the role of "the finishing touch" and make a boring text come alive immediately.

3. What role does the picture play in the reading experience?

Reading is a kind of visual behavior, which is understood and absorbed by the brain through visual transmission. However, the human brain actually hates abstract content, and words are very abstract content, so people prefer to read articles with many pictures. Even if this picture is incomprehensible, the brain can store it quickly.

In the text-based articles, pictures play a role in resting the brain. This short break has a visual pause effect, and different colors and pictures give people different sense of space.

The more reading pauses, the longer readers stay on the article page, and the easier it is to finish reading an article.

Four principles of high-quality surveying and mapping

1. Clear image quality

In order to match the tall picture, the pixel height of the picture is a necessary condition, and only the picture with high pixel can set off the exquisiteness of the text.

It is suggested to convert the picture into png format, but there is a paradox. The higher the pixel, the bigger the picture, and the upper limit of a single picture in WeChat official account is 5M. What if it exceeds the size? Recommend a skill that only experienced Internet editors know: Open a picture with photoshop-file-export-save it as a web page format, and adjust the width of the picture to 900 in the pop-up window. It's done. Is the picture small and high-definition?

2. Uniform width

Many new operators are used to using photo frames in third-party editors when matching pictures, and stacking pictures into various shapes by using codes. In fact, this is a waste of time and easy to deform the picture, but it is not beautiful. The simplest and most effective way is to keep the width of the picture consistent. Some students asked: it is also very troublesome to modify the size of pictures in batches.

In fact, the editor of WeChat official account has solved this problem. Click the "adaptive mobile phone screen width" option in the upper right corner of the picture, and the picture will automatically fill the mobile phone screen width, which unifies the picture width in disguise.

The principle of adaptive mobile phone screen width function is to enlarge the picture. It should be noted that if the width of the picture is too small, it will cause the picture to be weak. Therefore, it is not recommended to use this function for pictures that are too small. If you must use a picture, then center the picture, and it will be symmetrical left and right after the center, and it will look very comfortable.

3. Unified theme (how to find matching pictures)

When choosing pictures for the same article, focus on the theme of the article. Regarding the collocation of theme and picture, I recommend a skill, theme extension, which is logical inspiration. Students who are familiar with logic know that a concept can be divided into connotation and extension. In the field of new media, the connotation of an article is the text itself, and the extension is the expression of pictures and words.

For example, the extension of "success" can be luxury cars, watches and luxury houses. Although tacky, you can configure a group of pictures that meet the theme of "success" by searching on the photo website with these keywords.

It should be noted that the unification of themes is to search images by expanding keywords in strict accordance with the pre-refined themes. When choosing a picture, the picture style should be roughly similar. Students who often use various retouching software will be familiar with filters, and the style of pictures can be roughly understood as the filters used in pictures. For example, Japanese, retro, LOMO, nostalgia, black and white, movies, etc., an article should be accompanied by pictures of a unified style.

To sum up, theme unification is to select some extended words under a theme of an article and use these words to retrieve pictures of the same style.

Step 4 unify your position

The unification of position includes the alignment of both ends, the middle display, the indentation of both ends by the same multiple, and the same upper and lower blanks.

In other words, the left and right ends of the picture must be aligned with the text. One of the rules we follow when typesetting text is that both ends are aligned and the text will be indented at both ends. Pictures should follow the same method and use the same parameters, so that the left and right edges of pictures and the left and right edges of words are on a vertical reference line. For example, if the indentation at both ends of the text is 8, then the indentation at both ends of the picture should also be 8.

In addition, it should be noted that after inserting a picture under a paragraph of text, the top of the picture is very close to the text by default, which is visually very cramped. You may want to insert a paragraph back distance of 5 to 10 times after a text paragraph to leave a distance between the text and the picture.

Regarding the difference between "paragraph back distance" and blank line entered by carriage return, the blank area generated by using "paragraph back distance" cannot enter text, while the blank line entered by carriage return can enter text. "Paragraph Back Distance" can present a blank line smaller than carriage return, which is equivalent to fine-tuning in Photoshop or PPT. I am used to using five times the "paragraph back distance" on the top edge of the picture and typing a carriage return on the bottom edge of the picture, which looks more agile and less rigid than typing a carriage return on both the top line and the bottom line.

5. How to adjust the reading rhythm by matching pictures?

For articles with fewer words, you can use cool pictures with higher brightness, such as light blue, to make the layout look more extended than it actually is, broaden your horizons and make the article feel longer, thus improving the reading expectation of the article.

For articles with more words, you can insert progressive pictures with darker colors, such as crimson, to make the paragraphs stand out, thus shortening the length of the article and strengthening the pause of reading.

Recommended by some copyright-free galleries

After the "vision china" incident, many enterprises and media people paid more and more attention to the copyright of pictures. Obviously, Baidu's search for pictures can't meet the needs of WeChat official account operation, and it needs a more professional picture search engine.

Recommend some high-definition copyright-free free galleries for your daily use.

1.Pixabay (address:)

Recommended keywords: support Chinese search, no copyright, this is a gallery I use most frequently.

2. Pixel (Address:)

Recommended keywords: super high quality

3. Visual search (address:)

Recommended keywords: You can search the number of pictures by color.

4. Cancel the refresh (address:)

Recommended keywords: websites with high photo quality

5. Send a letter (address:)

Recommended keywords: high-quality creative content * * * Enjoy the platform and use its free gallery.

6. Jingwei (Address:)

Recommended keywords: high-resolution picture library, many brain hole pictures, very creative.

7.LifeOfPix (address:)

Recommended keywords: most of the pictures are European scenery, suitable for tourist pictures.

8.Stocksnap (address: stocksnap.io)

Recommended keywords: founded by many photographers, rich in free photos.

9. Madeleine (Address:)

Recommended keywords: free high-definition inspiration picture network, you can find pictures through color and emotion.

10. street will (address:)

Recommended keywords: a clean and tidy photo sharing website without any advertisements.

1 1. Different network (address:)

Recommended keywords: domestic large-scale copyright-free high-definition picture websites

12.Foodiesfeed (address:)

Recommended keywords: free galleries related to professional food.

13.Kaboompics (address:)

Recommended keywords: websites that provide high-quality picture materials for bloggers, website owners, freelancers and web designers.

One disadvantage of using these galleries is that everyone is using them, and it is easy to see similar pictures. In fact, this is not the most important thing, because the concept of pictures is more important. Through the above study, you have mastered the core logic of the picture. I believe that even if your peers use the same pictures as you, your overall reading experience will be more comfortable.

Reasonable use of map matching strategy can bring different reading experience to the article.