How to do video marketing?

1. Corporate video marketing strategy:

What do customers pay attention to at all stages of the procurement process?

1. In the cognitive stage

Searching the vertical content of the industry, understanding the basic information of the enterprise and the brand strength will directly affect the purchase decision by more than 6%.

2. product selection stage

understand the functional advantages and practical application of the product, and start to intervene in sales, whether to customize the docking of specific needs.

3. In the purchase stage

, consider the cost and refer to the customer's on-site case to understand the service support that can be provided after purchase.

4. After-sales stage

After-sales team follow-up, product service manual and word-of-mouth information collection.

second, the implementation stage of enterprise video marketing:

(1) video planning

1. In the early planning, it is necessary to output the corresponding content in a targeted manner.

2. When choosing a video provider or making your own video, you should combine the specific situation with the online marketing experience on the Internet.

(II) Video shooting process

1. Preparation before shooting: preparation of 5S standards of enterprises, communication and coordination of various departments, and scenic spots of producers before shooting;

2. Shooting equipment: the use of aerial photography, shooting three-dimensional deduction of product display, and film-level cameras.

(3) Communication platform

1. Corporate official website, WeChat WeChat official account and Headline Department, all of which are what we must do;

2. Short video platforms: Tik Tok and Aauto Quicker. It is suggested that Tik Tok/Aauto Quicker with Blue V must be opened;

3. Live broadcast platform: WeChat (Wechat, Tencent Live); Weibo (a live broadcast); Short video (Tik Tok, Aauto Quicker).