Organizational structure of wedding industry

As a new industry, wedding has reached a hot level in the whole country. Wedding companies have sprung up in Beijing, Shanghai, Guangzhou and Shenzhen. The wedding service industry has a detailed division of labor, and the scope of services is constantly expanding and becoming increasingly rich, including wedding consultation, wedding planning, wedding makeup, MV design and shooting, wedding car rental and so on. It has entered the stage of comprehensive promotion from pure service to cultural level, paying attention to service, diversity and individuality. However, there is no standard for the wedding service industry, and the industry as a whole is still in its infancy. Only Shanghai, Henan and Wuxi have established wedding associations in China, and the wedding industry in other regions is still in a state of fragmentation. It is precisely because of the low quality and lack of innovation that the vicious competition of low price and low quality in the whole industry is caused.

20 1 1 At present, there are 276 wedding companies registered in the Beijing market, and there are about 60 licensed wedding service agencies that can provide wedding services. However, in fact, there are only about 30 wedding service agencies that can ensure long-term regular operation, of which only about 10 is a large-scale wedding service agency with real brand and certain scale and strength. Most wedding companies are still in the stage of "tinkering". Coupled with the lack of standardized industry standards, resulting in many problems in the wedding market. Before 1979, there were only a few professional wedding photo studios in China, such as Wen Yuan, Wang Kai, Shanghai Photo Studio and Wuhan Palace. The real start of wedding photo studio was 1990, 199 1 year, and wedding photography rose in people's minds. By 1994, the development of domestic wedding photo studios reached a climax. Wedding photo studio began to develop in most parts of the south from 1994, and it was earlier in coastal areas and big cities. Among them, the photo studio in Taiwan Province Province has developed better and faster, making a lot of money, which has driven many Taiwanese businessmen who know and don't know the photo studio. At this time, the mainland photo studio also saw the rich return of the photo studio industry and spent a lot of money to set up a wedding photo studio. Although the management level and service level of photo studios were not very good at that time, there were few photo studios at that time. And basically mature in 2000, management and service reached a higher level, and established a certain brand in the local area, forming a certain market, at this time the most lucrative. Because the market is unstable and immature, the good times will not last long. After 2000, many investors overestimated their comprehensive market ability, management ability and industry profits because they didn't have very accurate market positioning and market forecast, which led to the chaotic situation of blind expansion and disorderly development, vicious expansion of the industry and serious consumer diversion. The apparent prosperity and fierce competition in the industry market have made many investors and different types of businesses blindly join this chaotic war. At the end of 2008, the market began to show signs of integration. In 2009, it entered a fierce competition of integration and integration. Industry insiders predict that the southern region will complete the initial integration within five years and usher in a new stable period. With the rapid economic growth in China, the living standards of residents are constantly improving. Wedding photography has also attracted more and more young people's attention and enthusiastic participation. According to the statistics of 20 10 of the Ministry of Civil Affairs, there are about 100000 couples tying the knot every year in China, and the wedding expenses of urban couples alone reach 41830 million yuan, of which wedding photography accounts for about 15% of the total wedding expenses.

According to the Report on the Development of Wedding Industry in China released by the National Wedding Industry Survey Center in March, 201/,there are about 450,000 wedding photo studios, photography companies, photo agencies and photography studios in China, with nearly 5 million employees in related industries. China wedding photography has become one of the most promising industries, and competition and opportunities coexist in wedding consumption. Wedding photography is one of the highlights of wedding economy. Compared with wedding activities such as wedding banquets and wedding candy, the profit margin of wedding photography is still relatively large, and the profit margin is about 30%-40%. 201210/9 according to the latest statistics disclosed by the Ministry of commerce, the turnover of large wedding photography enterprises in China is more than 20 million yuan, that of medium-sized enterprises is 8 million to 20 million yuan, and that of some super-large enterprises is 50 million yuan. There are more than 450,000 portrait photography enterprises in China, with more than 6 million employees and an annual turnover of over 90 billion yuan. The characteristics of the wedding photography market are as follows:

A the overall market size of wedding photos has slightly expanded, but the growth is mainly due to the increase in the number of newly married couples.

B. there is a big gap between urban and rural photography rate and photography cost. Price is not the main reason why newlyweds refuse city wedding photos; The reason why newlyweds in suburbs and rural areas don't take wedding photos is not only the price factor, but also the poor quality of local wedding photos.

C. The popularity of the photo studio is also a factor that newlyweds value when choosing a photo studio;

D. The operation of photo studios in small and medium-sized cities is not standardized, and there are not many photo studios with their own printing workshops. Promotion measures and costs are also relatively small. Before the 1990s, wedding dresses were expensive, and wedding dresses were mainly rented. With the downward adjustment of wedding dress price and the requirements for wedding dress hygiene and personalization, the wedding dress purchase boom has been triggered, and the wedding dress consumption has soared. The consumption fashion of "buying without renting" wedding dresses has been accepted by most newlyweds. In many newlyweds, the price of renting a wedding dress is 180 yuan/time ~600 yuan/time (depending on whether the wedding dress is old or new), and high-grade wedding dresses often cost thousands of dollars. In fact, the cost of buying a new wedding dress is just so much. It has a permanent commemorative value for newcomers, so most consumers tend to buy wedding dresses. Disinfection of old wedding dresses cannot be guaranteed. In order to avoid cross-infection, many newcomers also choose the consumption mode of "buying without renting".

More than 80% wedding brands in the world are processed and branded in China. Because there is a prior agreement, these wedding dresses will not be sold in China. In China's wedding dress industry, wedding dress production enterprises with certain scale, grade and benefit are mainly concentrated in Chaozhou, Zhongshan, Shenzhen, Guangzhou, Suzhou, Fujian, Xiamen, Quanzhou and other places, mainly engaged in trade processing. China's wedding dress wholesale market has formed two distribution centers, Guangzhou and Suzhou. There are more than 1500 enterprises engaged in the production and sales of wedding dresses in China, with more than 30,000 employees. Guangzhou Wedding Street, once famous in Southeast Asia, was impacted by Suzhou Wedding Street, and its influence declined. There are too many fake wedding dresses in China, the quality is generally poor, and the brand goods are too expensive. These factors have brought confusion to wedding dress consumers in China. Business model (wedding Expo, wedding exhibition, fashion wedding industry exhibition, photography shopping plaza, wedding plaza)

In Shanghai, Beijing, Guangzhou, Shenzhen and other places, the wedding industry relies on exhibitions to carry out industry exchanges and promote related trade and local market sales, which has become the knowledge of merchants and manufacturers. Among many wedding exhibitions, China International Wedding Expo is the most famous one, which has been successfully held for five consecutive years, mainly in Beijing and Shanghai. Objective that wed industry exhibitions have the follow characteristics: in recent years, wedding exhibition have sprung up everywhere, but the number of exhibitions is small, and the exhibition time is generally concentrated in March and April or 165438+ 10; All exhibitions advocate the concept of "one-stop wedding service", which generally involves wedding dresses, wedding photography, wedding services, wedding banquets, jewelry and other industries, wedding supplies, photo studio supplies and other wedding-related industries; The exhibition scale of wedding supplies is relatively small. Compared with other industries, most of the exhibition areas do not exceed 1 10,000 square meters. Except for the China International Wedding Fair in Shanghai and Beijing, most other wedding fairs are mainly local, with consumers as the main audience and limited influence.