When do Xiaohongshu fans post content for the best effect?

You can follow the steps below to test the update time that suits you:

1) Determine the fan profile

The first step we need to do is to first Determine your fan profile, and through the content you usually post, understand what kind of people your fans are, and which group they probably belong to, whether they are young office workers, urban white-collar workers with a certain spending power, or student parties with unstable incomes. Then use these to deduce their daily habits.

For example, for white-collar workers, after eight o'clock in the evening, they rest at home after get off work, and they may read more content on Xiaohongshu. With content like this, you can usually communicate with fans through your own comments and learn more about the fan group.

2) Test optimization and summary

After clarifying the fan portraits and deducing their daily habits, you can set a specific time node to test.

For example, for female office workers in the city, generally speaking, around 12 o'clock during the lunch break and after 8 o'clock in the evening after get off work, the chance of browsing Xiaohongshu may be higher. Choose these two time nodes. Publish notes, test and record the specific note data for one hour or three hours. You can also test it several times to continuously optimize, and then choose a time that suits you by comparing and analyzing the specific note data and content.

Of course, it may not be accurate all at once, and you can try it a few more times. It is also possible that some friends are not sure what their fan base is and what release times they can test.

The following also collects some data on Xiaohongshu bloggers, and roughly summarizes the regular update times of bloggers in some categories, which can be given for your reference:

1. Beauty Bloggers in the category: around 11 a.m. and 6 p.m.

2. Bloggers in the learning category: around 8 a.m. and 1 p.m.

3. Bloggers in the maternal and infant category: Around 10 pm, around 10 am

4. Fashion bloggers: 7 pm to 10 pm

5. Food bloggers: 5 pm to 8 pm Click

What time does Xiaohongshu update the bottom image without affecting traffic | Mr. Elk Sky

(note data of a food blogger)

Observe these data , in fact, the update time of bloggers in some categories is very regular and has reasons.

For example, bloggers in the food category choose to update from 5 pm to 8 pm because this time period is usually when everyone gets home and starts cooking dinner. You can browse through the various posts by opening the Little Red Book. A collection of food-related tutorials;

Generally, mothers need to take care of their children and do daily work during the day, so they usually go to Xiaohongshu a little later, so maternal and child bloggers will also choose to go to Xiaohongshu at night. Update at nine o'clock and ten o'clock;

The female groups targeted by content such as clothing and beauty are generally office workers and students, and they will choose from 6 to 8 p.m. Use this time to update content.