What should I do if I can't figure out the meaning of logo?

In today's society, printing, photography, design and image communication are playing an increasingly important role, and the development of this non-verbal communication has the competitiveness to compete with language communication. Signs are a unique way of communication.

When people see smoke rising, they will think that there is a fire below. Smoke is a natural sign of fire. In the era of underdeveloped communication, people use smoke (wolf smoke) as a special means to transmit information related to the meaning of fire (such as emergency, emergency, alarm for help, etc.). This kind of artificial smoke is both a signal and a sign. It rises high, spreads slowly, has vivid images and remarkable characteristics, and people can see it quickly from a distance. The speed and effect of this non-verbal communication were beyond the reach of language and writing communication at that time.

Today, with the development of language and writing means, an intuitive means of communication, such as "logo", can make the public see at a glance and get quick results. It is not bound by nationality, country and language, and can better meet the needs of the accelerating pace of life. Its special role is still irreplaceable by any means of communication.

Logo is a sign that shows the characteristics of things-it uses simple, obvious and easily recognized images, graphics or text symbols as intuitive language, which not only shows what to replace, but also has the functions of expressing meaning, emotion and indicating action. As a special way of human intuitive contact, signs are not only ubiquitous in social activities and production activities, but also play an extremely important and unique role in the fundamental interests of the country, social groups and even individuals.

For example, the national flag and national emblem, as symbols of a country's image, have special functions that are difficult to express accurately in any language or writing. Public place signs, traffic signs, safety signs, operation signs, etc. It plays an intuitive and quick role in guiding people to carry out orderly and normal activities and ensuring the safety of life and property. Trademark, store logo, factory logo and other special signs have practical value and legal protection for developing economy, creating economic benefits and safeguarding the rights and interests of enterprises and consumers. Almost all major events, conferences, sports meetings at home and abroad, as well as postal transportation, financial trade, institutions, groups and even individuals (stamps, signatures) have their own distinctive signs. These signs play the role of communication, exchange and publicity from all angles, promote the progress of social economy, politics, science and technology and culture, and safeguard their respective rights and interests. Logo is intuitive and vivid, without language barriers, which is very conducive to international exchanges and communication. Therefore, the international logo has been rapidly promoted and developed, and it has become one of the most effective visual transmission means and a common intuitive contact tool for human beings.