What does the art media major do?

The major of media art is divided into several majors: broadcasting and hosting, which is oriented to the majors of radio, film and television media and related departments, and cultivates the knowledge and ability of radio and television, journalism and communication, language and literature, aesthetics, psychology and other disciplines. , engaged in radio and television news broadcasting and hosting, news reporting, special broadcasting and hosting, various program hosting, sports commentary and commentary, bilingual broadcasting and hosting, film dubbing and broadcasting, broadcasting and hosting teaching and research. After two to three years' course study, students of this major set up special channel classes such as "Micro-vision" program hosting, sports commentary, variety entertainment hosting, bilingual broadcast hosting, film and television dubbing art, and radio program planning and hosting through voluntary registration. Through characteristic training, we should strengthen our professional expertise and cultivate an all-round radio and television host. Radio and Television Editing and Directing (direction of literary and artistic editing and directing) This major is aimed at domestic and foreign radio and television fields and related departments, and trains compound senior professionals with solid basic knowledge and professional skills who are engaged in the planning, production, management and hosting of radio and television art programs, columns and channels. This major is one of the earliest majors offered by China Communication University. It has a history of 50 years and has an important influence in the field or department of radio and television art at home and abroad. Musicology majors are aimed at radio and television systems, film and television program production companies, audio-visual publishing companies, cultural and artistic institutions and related departments, and train compound senior professionals engaged in music editing, music creation and production, music cultural communication and so on. This major consists of three major directions: music editing, music communication and electronic music production. After completing the one-year course study, students are trained in different directions according to their personal specialties and learning conditions. The direction of music editing is to cultivate senior professionals engaged in radio, film and television music editing and production. Students are required to have professional knowledge and skills in the planning, production and management of radio and television music programs, columns and channels, as well as film and television dramas, music creation, recording and post-production music, and have good artistic accomplishment and the ability to appreciate, analyze and produce radio, film and television music. The direction of music communication is oriented to radio, film and television, Internet, audio-visual publishing industry, performing arts market, music culture management departments and music culture communication institutions, aiming at cultivating compound senior professionals who are familiar with mass media music editing and production and are good at music project planning or music culture management. The direction of electronic music production is oriented to radio, film and television, literary and art groups and record companies, aiming at cultivating compound senior professionals who have a solid foundation in music creation, can skillfully use computers and electronic music equipment, have the ability to make music and are engaged in music creation and production. This major of drama, film and television literature aims at radio, film and television systems and other related departments, and trains compound senior professionals who are proficient in the principles of media planning and the basic theory of scriptwriting, have strong abilities in script creation, editing and program director of film and television dramas, and are engaged in advanced film and television copywriting, literary creation and criticism. Directing majors are aimed at TV stations, film studios, film and television production companies and other units, and cultivate compound senior professionals who have solid theoretical knowledge and professional skills in film and television art and are engaged in film, TV series and documentary film directing. This major is divided into four parts: TV stations, film factories and film and television production companies at all levels in China. It aims to cultivate compound senior editing professionals who have high artistic accomplishment, can master the post-production technology of film and television, and can engage in the editing of feature films, TV dramas, film and television documentaries, feature films, advertisements, MTV and other programs. This major is aimed at all levels of performing arts groups, film and television production units and television stations in China. It aims to cultivate compound senior professionals with high cultural and theoretical literacy, excellent literary and artistic quality, solid professional knowledge of film and television, and independent creative ability, who can engage in drama, film and television drama performance, TV literature and art and comprehensive program hosting. Recording arts (direction of recording engineering) This major aims at radio, film and television systems, cultural and artistic departments, audio and video program production units, audio engineering equipment companies and related departments, and trains compound senior professionals with solid professional technical foundation, professional knowledge of film and television, music art and so on, master the principle of recording sound reinforcement equipment, have the ability of engineering system design and recording program production, and engage in recording engineering, sound reinforcement engineering, sound system engineering design and sound art creation. Recording arts (direction of sound director) majors in radio, film and television systems, audio-visual program production units, cultural and artistic departments and related units, and has a certain theoretical basis in literature, film, television and music, as well as basic knowledge in electronic technology and acoustics. Proficient in the principle of recording and sound reinforcement equipment, with the basic theoretical knowledge and practical ability of sound design, music recording, film and television recording and on-site sound reinforcement, engaged in sound planning, sound design, sound production and so on. This major is aimed at all levels of TV stations, film studios, TV production centers, film and television production companies, TV advertising production companies, TV audio-visual publishing departments and TV research institutions, and trains compound senior photography professionals engaged in film and television drama photography, TV advertising photography, photo photography and various TV art programs photography and production. This major of drama, film and television art design is aimed at TV stations, film and television production companies, advertising production companies, cultural performance companies and other departments, and trains compound senior professionals with creative thinking, solid theoretical foundation of film and television art design, excellent visual image design ability of film and television art, and engaged in various scenes and image design work. This major has two major directions: film and television scene design and character image design. After completing the one-year course study, students are trained in different directions according to their personal specialties and learning conditions. The direction of film and television art design is to train senior professionals engaged in film and television drama scene design, TV studio scene design, column scene design and party scene design, film and television special effects design, TV channel packaging design and so on. The direction of character image design is to train senior professionals engaged in film and television character modeling design, TV program host makeup, public character image design, clothing design, fashion makeup and character image design. Radio and television director (direction of TV director) This major is aimed at TV stations, film and television media organizations, and trains compound senior professionals engaged in planning, directing, hosting and producing TV programs (including TV news, special topics and documentaries). ), TV programs and channels. After two years' study, the students of this major can enter the professional journalist class of radio and television editing and directing through voluntary registration and openness. Through characteristic training, such as hiring famous journalists, presenters, experts and scholars at home and abroad for a series of professional training, students who are interested in this field and have special skills will be trained to become high-quality TV journalists and presenters. Photography (direction of TV photography) This major aims at TV stations, TV advertising production centers, TV audio-visual publishing departments, TV research institutions and film and television production companies, and trains compound senior professionals engaged in TV news photography, documentary photography, TV advertising photography, sports broadcast photography and other TV program planning, directing, photography and production. After two years' study, students of this major can voluntarily register and make public the file of "Weimujiao Wei Shuo Yongzhu", such as hiring famous journalists, presenters, experts and scholars at home and abroad to hold a series of trainings, so as to cultivate students who are interested and have special skills to become high-quality TV reporters and presenters. This major focuses on broadcasting, television, movies, internet, publishing, newspapers and new media, and trains high-quality, capable and innovative media creative and planning talents, as well as professional "creative people" who face the market demand and provide innovative strategies and ideas for the information construction and dissemination of mass media and media operation and management. That is, with innovative thinking as the core, it integrates artistic accomplishment, wisdom dissemination and business strategy. The major of Broadcasting and Hosting Art (the direction of English program hosting) is aimed at radio and television systems, relevant media organizations, government departments and large enterprises and institutions, and trains compound senior professionals who can skillfully use English and Chinese and engage in broadcasting, program hosting and news release. The major of drama, film and television literature (the direction of film and television drama translation) aims at film and television systems, film and television production companies and other related industries, and trains compound senior professionals engaged in the translation and processing of various import and export film and television programs and the editing and directing of film and television translation programs. In order to meet the urgent demand for creative talents in China's film and television animation and related industries, animation majors are oriented to TV stations, film and television production companies, advertising companies, animation companies, network companies, game research and development companies, architectural visual design companies and other units, and cultivate talents with good humanistic and artistic literacy, solid basic theoretical knowledge of film and television animation art, familiarity with advanced film and television animation production techniques, strong artistic innovation ability and creative practice ability, and engaged in animation director, animation screenwriter, animation design and animation production. This major consists of animation director, animation art design and digital animation. After completing two years of course study, students are trained in different directions according to their personal specialties and learning situation. The direction of animation director is to cultivate compound senior professionals who can be engaged in the early planning, screenwriter and director of film and television animation, be familiar with the overall workflow of animation production and have certain management ability. The direction of animation art design is to cultivate compound senior professionals with rich artistic accomplishment and solid modeling ability, master the basic laws of image modeling design, and engage in animation image design, animation scene design, story board and composition design, original painting design, comic design and related visual design. The direction of digital animation (also known as computer animation) is to cultivate compound senior professionals who are good at using advanced computer animation technology for digital visual design, and can engage in the production of digital movie animation and TV animation series, three-dimensional art design and architectural visual design with three-dimensional animation as the core. Animation (game design direction) This major is aimed at animation production institutions such as game companies, portals, mobile phone operators, animation companies, interactive art-related industries, etc. It cultivates compound senior professionals with strong aesthetic ability, high artistic accomplishment, familiarity with game product development process, certain planning ability and innovative spirit, and engaged in game design, game development, game production, game planning and game operation. This major of digital media art is aimed at TV stations, film and television production companies, network companies, advertising companies and other related departments, and cultivates compound senior professionals with high artistic accomplishment and solid professional basic knowledge, who can use advanced digital technology to engage in digital film and television special effects production, CG creation, network multimedia art design and other aspects. This major consists of two major directions: digital film and television production and network multimedia. After completing the one-year course study, students are trained in different directions according to their personal specialties and learning conditions. The direction of digital film and television production is oriented to TV stations, digital film production companies, interactive entertainment companies, advertising companies, TV column and channel packaging departments, TV drama production departments, animation companies and other film and television production institutions. , cultivate a high level of film and television production theory and digital artistic accomplishment, be able to control advanced digital film and television technology, be familiar with digital film and television production process, and have high attainments in CG technology and art field. Senior professionals engaged in the science and art of digital film and television program planning and creation, digital film and television special effects and synthesis, TV title design and production, and overall packaging of TV columns and channels. The direction of network multimedia is oriented to major portals, network companies, TV or radio websites, mobile phone operating companies, advertising production companies, streaming media content providers, electronic audio-visual publishing houses, multimedia software development and production companies, computer audio-visual entertainment products development and production companies, interactive multimedia application development and production companies and other units, so as to cultivate high comprehensive artistic literacy and master network multimedia technology and programming technology. A compound senior professional engaged in website overall image design and planning, online animation, online advertising, interactive art design, and online audio and video art design and production. This major of art design is oriented to various professional design institutions, TV stations, newspapers, advertising companies, national cultural enterprises and institutions. To cultivate compound senior professionals with contemporary design concepts, professional design knowledge and advertising creativity, who are engaged in the practice and research of art design, film and television production, advertising planning and creative production. This major consists of graphic design, film and television advertising design and display design. After completing two years of course study, students are trained in different directions according to their personal specialties and learning situation. Graphic design is oriented to advertising companies, professional graphic design departments, magazines, newspapers, publishing houses and other units, aiming at cultivating compound senior professionals with comprehensive design foundation, solid graphic design skills and contemporary design concepts, engaged in and competent in various print media design work, and strong creative ability. The direction of film and television advertising design is oriented to advertising companies, professional film and television design and production, multimedia design and production departments and so on. In order to cultivate a comprehensive professional foundation and strong creative ability in film and television creation, design and production, and to engage in and be competent in the creativity, shooting and production of film and television advertisements and other film and television works. The exhibition design direction is oriented to exhibition companies and other exhibition planning and service departments, and it aims to cultivate compound senior professionals with comprehensive art design skills, comprehensive professional foundations such as exhibition planning, exhibition design and exhibition production, and who are engaged in and competent in exhibition planning, design and construction supervision. This major of cultural industry management is aimed at government cultural management departments, press and publication, radio and television institutions, state-owned and private film and television production companies, cultural brokerage companies, cultural and artistic groups and other units, and trains compound senior professionals with strong artistic appreciation ability, familiarity with artistic creation rules and business processes, modern enterprise management, market research, cultural industry project planning and management, and development ability. This major consists of production management and cultural brokerage. After completing the one-year course study, students are trained in different directions according to their personal specialties and learning conditions. The direction of film production management is oriented to cultural industries, film and television production companies, television stations and related media organizations, and it aims to cultivate film and television producers with good artistic creation foundation and strong management ability, and to cultivate compound senior professionals engaged in film and television production, media management, planning, organization, coordination, project operation and audience research. The direction of cultural brokerage is oriented to the cultural industry, all kinds of media and relevant government departments, cultivating compound senior professionals with good cultural and artistic quality and high-grade cultural and artistic appreciation ability, mastering the operating characteristics and laws of cultural industry, being good at analyzing the development trend of cultural art at home and abroad, having basic knowledge of modern management, economy and law, and engaging in cultural industry management, project development and operation, cultural industry management and international cultural communication.