Traditional Culture Encyclopedia - Photography major - How to promote local attractions

How to promote local attractions

Writing of scenic spot publicity copy

The propaganda copy of the scenic spot is the propaganda point of this scenic spot. To tell the target group where the highlight of this scenic spot is, what is its main content, whether it is natural landscape, folk culture, life experience or human history, find some propaganda slogans and find propaganda inspiration from TV tourism propaganda to spread this slogan.

People are the best media, especially the reputation of local people, which is the key to attract tourists. Do a good job with government portals, government tourism promotion conferences, local TV stations, newspapers and other units, and print advertisements through official media; Attracting residents of scenic spots by customizing annual tickets, making scenic spots a place for residents to entertain relatives and friends; Do a good job of docking with local travel agencies to better attract tourists.

Netizens in China said that with the rapid growth trend, all kinds of information are obtained through the Internet, so it is imperative to do a good job in online publicity, such as online platforms such as Tuniu and Qunar, and at the same time, do a good job in travel strategies and constantly guide tourists.

The publicity of network anchors, photographers and photo studios should be promoted simultaneously. If necessary, news that cannot reach the legal bottom line can be adopted to promote media fermentation and improve the visibility of scenic spots.