What is the function of hologram?

Creating a brand-name product requires years or even generations of unremitting efforts, because a good word-of-mouth image in consumers' minds takes time to test. Therefore, in the business world, famous brands are called "golden signboard" because brand fame and financial resources are synonyms.

Because of this, activities such as counterfeiting famous brand products and stealing trademarks are rampant all over the world. According to 1986, the average annual industrial and commercial fraud is as high as 55 million pounds, equivalent to 3% to 6% of the world trade volume. According to this report, Britain set up the Counterfeiting Intelligence Bureau at 1986. One of its tasks is to accept the lawsuit of counterfeit products. Many companies that have suffered losses (especially the manufacturers of spices, jewelry, computers, toys and other popular goods) urgently need to provide them with a coding technology that can identify the authenticity. A few years later, the anti-counterfeiting intelligence bureau racked its brains, put forward and tried hundreds of schemes, and finally found itself at a loss because of different commodities, cost restrictions, technical obstacles and other reasons. Finally, the appearance of rainbow relief hologram saved the crisis.

At present, as an effective anti-counterfeiting means, imprint holography has been widely used in this field. For example, the Swiss company RP(Ralstonpurina), which produces gardening equipment, and the American company Procte &；; Gamble and Noxell, which produce cosmetics in Baltimore, Reylom, which produces hairdressing shampoo in new york, and many companies that produce toys, as well as Japanese Panasonic videos, Citizen watches, and China's Zhangguang brand 10 1 Hair Growth Essence, all adopt holographic anti-counterfeiting marks. Due to the huge foreign auto parts market and fierce competition, the quality of key parts is very important to customers. In order to ensure safety, banknote holographic company is studying the application of holographic marking in the packaging box of automobile parts. Paris is a holy city of fashion. Masterpieces of fashion designers such as Pierre Cardin have always been regarded as precious works of art. At present, holograms have been used as the authentication of fashion designers, which is the icing on the cake of fashion from famous masters.

When holograms are first applied, they are attached to goods or packages like self-adhesive labels or tape paper, and are easily torn off and used for other purposes. For this reason, the United States and Germany have developed one-time holographic bonding technology. Once connected, it can never be completely removed. Because the holographic image will be destroyed and unrecoverable when it is removed, it further promotes the application of relief holography in security and anti-counterfeiting.