The difference between hippocampus and sky blue.

The difference between hippocampus and sky blue is that:

(1) From the perspective of product combination strategy, Haima gradually moves towards a comprehensive line, and Tianzhen Blue basically maintains the professional line of the product line.

(2) From the perspective of business strategy, hippocampus has more control over the core link than Tianzhenlan.

(3) From the service concept, Haima is trying to satisfy consumers (even if the demand is not so reasonable), and Naive Lan tends to insist on instilling her own aesthetics into consumers.

(4) From the perspective of publicity and marketing, Haima is constantly strengthening celebrity endorsements, and Tianzhen Blue seems to be gradually dull.

In the past, the photo studio took photos of simple documents, and the photo studio took personal art photos, which were basically separate.

Traditional art photo, the threshold is relatively high. Specifically, the price is not low, and it takes a long time to make an appointment in advance. It usually takes some time to select films, and it takes some time to print and make physical albums after selecting films. At present, this traditional photo still exists, and it continues to follow the high-priced personalized route, but it is constantly optimized and improved, such as more refined services and increased high-end services such as outdoor night scenes.

At present, the new photo studios such as Naive Orchid and Haima blur the boundary between them, learn from each other's strong points, and can not only provide complex photo documents (providing makeup, modeling and clothing), but also provide simplified photo photos (with fixed scenes, costumes and makeup modeling, the appointment period is very short, and films can be shown on the spot).

In a store, clothing, makeup artists, photographers, scenery and other fixed resources. They are intensively used to increase the added value of ID photos, and the price of traditional simple ID photos is set at about 5 times. At the same time, the standardization of artistic photo is downgraded, and the personalization and the number of photos are replaced by quality and speed, and the price of artistic photo is given within half.