Lonely economy

You must be familiar with the lonely economy. There used to be a saying that the "lonely economy" is creating a huge market with a scale of 3 trillion. Although there is no concept of numbers, today's huge market is closely related to the lives of most of us and has become an unavoidable existence.

The so-called "lonely economy" is consumer goods derived from "loneliness", including goods and services. So how is the lonely economy formed?

In fact, the most fundamental source is fierce social competition, and the accelerated pace of people's lives has led to collective anxiety of all social classes and ages.

The pressure of life makes young people tired of making a living and have no time to accompany their children, which brings them loneliness. Children pin their loneliness on electronic products, so mobile phones, tablets and televisions have spawned a wave of learning and entertainment products from children to teenagers. And because parents don't have time to pick up and drop off their children, there are extracurricular custody institutions. ...

It is also because of the pressure of life that many young people are busy with their work. Moreover, the post-80s and post-90s became the "loneliest generation" because of the previous family planning policy, and had to face the situation that the husband and wife supported four elderly people. It is said that our parents' generation may be the last generation to support their parents by themselves. It's really hard to think about it. But in reality, many people have left home and can't be with their parents, although some families will take care of their parents. Therefore, the problem of only-child pension needs the help of social pension to varying degrees. This is also part of the lonely economy, from caring for lonely babies to caring for lonely old people. People of all ages have their own loneliness.

At present, the main force of consumer loneliness economy is the younger generation. The intensity of work, dwelling in a humble abode and being far away from relatives and friends have led young people to become more and more withdrawn. On the one hand, everyone actively refuses invalid social interaction, on the other hand, they hope to leave themselves freedom and tranquility behind the hustle and bustle. In fact, sometimes we are passive and lonely. Everyone is very busy, and sometimes they may find someone to have a cup of coffee and go shopping, but they seldom have time. In Beijing, if you can make an appointment for dinner at rush hour, it must be a "lifelong friendship". So, now our shopping has become a brush, a brush and a brush. Chatting has also directly become a WeChat video. Everyone is not in the same city, so it is really difficult to meet offline.

In a word, loneliness is something that everyone can't escape.

So, in the lonely economy, what about the products we all consume?

Let's take a look at the White Paper on Loneliness released on 20 17.

In fact, this lonely economic industry is still expanding and iterating with each passing day.

For example, the network celebrity economy and the blind box economy, which have been booming, are actually the products of the lonely economy.

From this white paper, we can not only see that occupation, age, family structure and gender have an impact on our loneliness and solutions, but also that our income determines the "loneliness" we can bear.

Business has changed from discovering demand to creating demand.

Compared with the past, in order to solve the problem that people's opinions are difficult to adjust, manufacturers often design products according to the needs of the public. But now more and more brands provide more in-depth services for niche markets. The "lonely economy" is equipped with commercial express trains in the era of big data, making the future business pattern more exciting. Marketing is not only about products and brands, but also about the privilege of being specially cared for and the closeness of being read. For example, some APP platforms can always give you the right benefits at the right time and in the right consumer goods category, giving you a kind of "pleasure of being concerned" and "pleasure of being read". This intangible and delicate emotional marketing is the development direction of business.

On the other hand, those who cheat the feelings of the elderly and sell fake mattresses and fake health products. And all kinds of fraud are actually the same. Therefore, loneliness is a double-edged sword.

Being trapped in loneliness may lead us to go shopping, watch dramas, watch videos, be infatuated with online celebrities, believe in the olive branch extended by others, and even go astray because of boredom. So we have to find an antidote to our loneliness first.

Loneliness is a person's carnival; Carnival is the loneliness of a group of people.

When you are alone, you are lonely, free and natural, and you can penetrate the appearance and enter the heart.

When you are lonely, you can keep company with books, relax your spirit, enrich your mind and brain, and experience the interaction with words and authors, which is wonderful and moving.

When you are lonely, you can stay with yourself and do what you like. You have no utilitarian heart and so-called purpose. You don't have to study, think or explain, so you can feel inner peace and abundance better.

When you are lonely, you can play your favorite sports with your partner. You can fall in love with your body, no matter whether you win or lose, you don't punch in, and you can feel the feeling of your heartbeat anytime and anywhere. Let the blood in the body boil and feel the power and excitement of life.

When you are lonely, you can be friends, put aside fame and fortune, have no envy and jealousy, only emotional interaction and flow, and companionship has never been separated by distance.

You can be accompanied by pets when you are lonely, from cats to reptiles, or flowers and plants. As long as you stay with them for a long time, you will be affectionate. With emotional sustenance, loneliness is no longer terrible.

In fact, the antidote to loneliness is: to enjoy loneliness, you don't have to find a partner, loneliness itself is very good.

The future of lonely economy is optimistic, so what opportunities can we get to create wealth from it?

To put it bluntly, for every ordinary individual, without the top-level thinking of a business tycoon, it is impossible to judge what business is the most profitable. But while enjoying loneliness, we can also reward ourselves for loneliness. As the saying goes, a thousand words are not enough, only making money can solve thousands of worries. What choice can we make for ourselves in the big market of lonely economy?

According to my observation, there is a wave of sideline business that is the easiest to get started. See if there is any wood you like:

1. Voice masseur: If you have Faye Wong's voice, or you can beautify your voice by learning, you can try to be a voice masseur. To put it bluntly, it is to scratch your ear with your voice and get your ear pregnant. Although the software of artificial intelligence reading is becoming more and more perfect and the acceptance is quite high, the really beautiful voice can touch the heartstrings best. It's like listening to the voices of the little sisters who count sheep in the lullaby software "Nap". Or more broadly, all kinds of readers who use listening to consume.

2. Personal IP: No matter what skills you have, you can show them off. Although a certain sound and a certain hand are already a very moderately commercialized platform, our WeChat Butterfly gives you more opportunities to show. As long as you love, love is not persistent. Stick to it if you like, and you will always meet people with the same frequency. From then on, I was no longer lonely. It doesn't matter whether you play or not, it is more important to be happy.

3. Product Appraiser: If you are an online shopper and like to shoot and share, many online shopping platforms now invite some niche online celebrities to evaluate their products and output comments. This is still different from the previous praise. Although the purpose and form are the same, from the consumer's point of view, this evaluation is more attractive, so both merchants and evaluation officials are happy to see it.

4. Photographer: If you are good at photography, you can shoot and cut all kinds of pictures on your mobile phone and submit them to online galleries and other platforms. The threshold is not too high, but you can accumulate experience and slowly shoot the taste and characteristics. While earning remuneration, you can also fulfill your hobbies and have a good income.

5. Online tutoring: Now knowledge anxiety has covered all ages. With so many online classes, online learning platforms, so many super IPS and hundreds of thousands of students, there is a natural need for more than N online service personnel. In fact, these people are usually transformed from students, so they like what courses they study, or they can try to do part-time jobs and invest less time and energy, which can not only strengthen their studies, but also help others and get some economic returns by the way. Not bad!

PS: Although the sideline business is tempting, we should be careful not to believe the information of online recruitment, most of which are hanging sheep's heads, selling dog meat, or false fraudulent information. When there is a need, we must keep our eyes open, investigate and consult in many ways, and avoid risks. Seek legal help if necessary.

In front of the screen, dear you, are you lonely at the moment?

In fact, we should take the initiative to pursue loneliness, get rid of the glitz in front of us, "clean up the dust" for our hearts and live our true selves.