How to Match Colors in Enterprise Album Design

First of all, from the basic principle of color, we divide color into the following three shades.

1. Warm color. It is the collocation of red, orange, yellow and other colors. It can make the album as a whole present a warm, warm, warm and lively atmosphere.

2. Cool colors. It is the combination of blue, green and purple. It can make the whole album look quiet, indifferent, Leng Yan and elegant.

3. Contrast tones. It is to match the colors with opposite colors in the same picture book. For example: red and green, orange and blue, yellow and purple, etc. Can produce a strong visual effect, giving people a bright, dazzling, gorgeous and festive feeling. However, it is worth noting that once the contrast color is not used well, the effect will often be counterproductive, resulting in vulgar and eye-catching effects. This requires a careful grasp of the important principle of "main tone and small contrast", that is to say, some small strong contrast can be added locally, but the overall main tone must be unified and coordinated.

However, it is not enough to understand the basic principles of the above colors and do a good job in color matching in album design. Besides, color also has many psychological feelings. Below we will see some famous representative colors that can arouse psychological resonance and what they associate.

Blue is the most comfortable color among all colors, which can often express peace, tranquility, harmony and trust. However, remember never to use blue in the design of picture books in the field of food or cooking, because there are few blue foods in our biosphere, which will only greatly reduce people's appetite. Of course, on the other hand, blue can be divided into cool colors and warm colors. When subdividing, variety shows are also worthy of careful study by our album designers.

Beige and gray are neutral colors, representing reality, neutrality, implication, conservatism and relative independence. They may give people a boring and dull feeling, but as the background color of album design, they are simple and peaceful, which makes people feel calm and helps people understand the design content to the greatest extent.

When we match, putting soft colors and cool colors (such as green) together will make people feel depressed, but putting blue and neutral colors (such as gray or beige) together will be considered as a good greeting color, giving people a sense of peace and tranquility and being easily accepted. Here, I want to emphasize that we should be cautious about the collocation of orange and blue, because the collocation effect of these two colors is strong enough, but it is easy to give people an unstable feeling. It is not recommended to use albums that don't need excitement, that is, don't use these two colors actively, and you can make them a little gray before matching.

Among all colors, black is often easily regarded as a sad, serious, depressing and even horrible color, but optimistically, it is also a color that represents mystery, temperament and seniority. It is often necessary to pay attention to using black as the main color. For example, if you want to design a picture book about children, black is the worst choice, but if it is about a studio or gallery or a picture book with a sense of history, black may be the best choice. After all, black is usually the most attractive to artists. Black is also a good choice when an album needs a design that expresses mystery.

White has the meaning of cleanliness, purity, simplicity, directness and innocence. White has a bright sense of color and a simple and happy personality. Has always been sacred and inviolable. It is very common to use white as the background in photo album design because it is the easiest to identify. As a "colorless" background, we can use any color at will.

Besides the beige and gray mentioned above, brown is another conservative color, which shows simplicity, comfort and stability. But like black, it will be annoying if used incorrectly. Generally speaking, green has a better effect. Sometimes, brown can also express healthy ideals and family outdoor activities, so it can be put into relevant picture books appropriately.

Green consists of yellow and blue. In green, the yellow sense of expansion and the blue sense of contraction are moderate, and the yellow sense of warmth and the blue sense of coldness cancel each other out. This makes the green character the most peaceful and stable. This is a soft, quiet and elegant color. For most people, it is easy to have a strong feeling, whether positive or negative. Usually friendly colors, indicating loyalty and intelligence, are often used in the fields of finance, production and medical care.

For many people, lavender is another color that can express color emotion. It is often used in picture books that need to express romantic, homesick and nostalgic scenes, and in exquisite cases, it is also often used to express creativity, unusual and unforgettable. Like pink, it is full of tenderness and femininity. Purple is a mysterious color, symbolizing imperial power and spirituality. It is often the best choice for albums that need unconventional and creative expression.

Orange is a typical warm color, which means enthusiasm, turbulence and brilliance. If your album design is luxurious, gorgeous and eye-catching, then orange is good! However, because its tone is too prominent, it may stimulate your customers' emotions, so it is best to avoid using it in a large area and put it in an eye-catching position, and pay attention to the collocation of orange and blue.

It goes without saying that red must be the warmest color, expressing enthusiasm and passion. Red is warm, strong-willed and extroverted, which is a very exciting color. Red is easy to attract people's attention, make people excited, excited, nervous and impulsive, and it is also a color that easily causes people's visual fatigue. In picture books, heat and fire, speed and enthusiasm, generosity and excitement, competition and attack can all be reflected in red. The temperament expressed by red, like orange, brown and yellow, belongs to the color that can easily express your feelings.

Yellow's character is cold, arrogant and sensitive, and has a constantly expanding and restless visual impression. Yellow is the most exquisite of all colors. As long as a small amount of other colors are mixed into pure yellow, its hue sense and color character will change to a great extent. Sunshine is yellow, so yellow can often express optimism, happiness, idealism and imagination. If you are sure to use yellow in the photo album, it is a good choice to form a bright and dark difference as the background.

In fact, we still have more colors to choose from in album design, but it should be noted that among thousands of colors, we should be careful and picky, and the theory will eventually be put into practice. What is suitable is the best. You must learn to choose the color that suits you best.