How to design logo to look atmospheric?

Zhonghui Design (professional logo design company) answers:

To design an atmospheric symbol, we should pay attention to the following aspects:

1. Simple

Give the logo a simple and elegant appearance, and make it show strong visual impact and identifiability in different sizes. Try to choose simple graphic elements such as geometry and lines, and express them with solid color blocks or gradient colors.

Use the correct font

Choose appropriate fonts according to brand positioning and characteristics, and fine-tune them according to readability, visual appeal and sense of style. Bold, appropriately expand or reduce the font rhythm to present colorful emotions and concepts.

Step 3: Choose a color

Color is a means to provide emotional texture, increase visual interest and bring brand personality. It is recommended to use a pleasant and refreshing color template; It can be adjusted by the intuition of attachment and recognition to brand color.

4. Creative modeling

Logo design should uphold uniqueness and originality, so when trying various combination forms, we should be bold and cautious, try and explore as much as possible, thus generating new vitality. Try a variety of different compositions to highlight the high aesthetic feeling and sense of body.

5. Reasonable proportion and size

One of the keys to produce atmospheric effect is to choose the appropriate standard format size, which can adapt to various platforms and different display sizes. After determining the length and width, place the component in the center as much as possible without causing overcrowding.

6. Experiments and tests

If you want to get a really strong visual effect and a popular logo, you need to do more experiments and consider the feedback from customers on your progress; Finally, an irreplaceable expressive force and a unique logo design draft were created.

In short, an atmospheric logo should convey important information to the audience, such as brand values, mission vision, industry influence and so on. And present exquisite design skills and texture, so as to leave a deep impression and establish brand recognition, which will become the basis for the new company to obtain better revenue, market share and product pricing.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.