Introduction of classic cases of world advertising

"Classic Cases of World Advertising-Comments on Classic Advertising Works" is a series of teaching materials for advertising majors in colleges and universities, and it is also a national general higher education planning teaching material during the Tenth Five-Year Plan period. The book is edited by Hu Xiaoyun, the flat volume is written by Hu Xiaoyun and Xu Weihua, and the film volume is written by Hu Xiaoyun and Yifeng Li. This book was published by Higher Education Press in February 2004. This book can be used as a case teaching material for students majoring in advertising in colleges and universities, and also as a must-read reference book for advertising practitioners.