Chen Lizhi’s personal experience

Born in April 1976 in Enshi, Hubei Province, he graduated from the Department of Chinese Language and Literature of Hubei University for Nationalities. Media person, founder of entertainment company, practitioner of public welfare undertakings.

He started working in 1999 and has served as a photographer and sports reporter for many media outlets in Hubei and Hangzhou. He participated in the founding of Zhejiang Youth Times and served successively as the chief editor of the sports and entertainment departments. In June 2004, Chen Lizhi left Hangzhou and came to Beijing, where he took up the post of editor-in-chief of "Celebrity BIGSTAR" weekly, general manager of Beijing Guangguang Media Newspaper Distribution Company, and producer of "Entertainment Live". In July 2006, Chen Lizhi moved to the Internet and joined Sohu Entertainment Center, creating a new model of in-depth reporting, special reporting, and character reporting on Internet entertainment, and founded Sohu Video; in March 2008, he jointly directed the Sohu Olympic reporting team to conduct Internet research on the Olympic torch ascent to Mount Everest. live streaming. After returning to Chengdu from Lhasa on May 13, 2008, Chen Lizhi went directly to the Wenchuan earthquake-stricken area. On the evening of the 14th, he was one of the first media reporting teams to enter the epicenter of the earthquake and sent back on-site reports as soon as possible.

In August 2008, he founded Beijing Matt Culture Development Co., Ltd., taking the lead in proposing the concept of entertainment marketing, and led the Matt team to create films for "The Wind", "Ocean Paradise", "Three Guns", "Hawthorn" "Love among Trees", "Jinling Thirteen Hairpins", "White Deer Plain", "To Our Perishable Youth", "Little Times 1, 2, 3, 4", "Heart Blossoms on the Road", "Zhong Kui Conquers the Demon" , "The Taoist Comes Down the Mountain", "Grand Trail" and other movies for content marketing, contributing to the market success of the movie. In the process of marketing these films, he pioneered the concept of "industrialization process" for film marketing, and was the first to abandon the opportunistic concept of relying on creativity to win the market in film marketing. The film marketing model and commercial brand entertainment marketing model he created are all It has been tested by the market and recognized by the industry.

While participating in the marketing of film and television works, Chen Lizhi and colleagues from Matt Culture brought their marketing experience into the field of film and television investment. Since 2010, they have successively invested in and produced the films "To Our Fading Youth" and "Jue". Traces", "Nian Beast", "Magic City - Yin Yang Er", "Tiny Times 3 and 4", "Du Lala 2 - Chasing Marriage", "Falling from Heaven", "Chang Chen Storytelling 1", "I am the Queen", "Reverse War" "Movies such as "Witness" have received varying degrees of response both from word of mouth and from the market.

In 2015, its subsidiary company completed its first round of financing and received 2,000 cash investment with 3% equity. The company’s business also completed a comprehensive transformation and became a company with investment, production, artist management, entertainment marketing, and new media. A comprehensive film and television company with a complete chain of marketing, trailers, EPK, etc.