Traditional Culture Encyclopedia - Photography major - What are the shooting skills of corporate promotional videos?
What are the shooting skills of corporate promotional videos?
The combination of shots should follow the laws of "dynamic following" and "static following". If the actions of unified subjects or different subjects in the picture are coherent, the actions can be followed by actions to achieve the purpose of smooth and concise transition. We call it "dynamic following" for short. The length of lens combination, when shooting film and television programs, the right or wrong of the dead time of each lens, first of all, depends on the difficulty of the content to be expressed and the audience's acceptance, and secondly, factors such as picture composition should be considered. For example, because the scenes selected in the pictures are different, the contents contained in the pictures are different.
In the foreground, a picture with a large lens, such as a middle lens, contains more content, so it takes a relatively long time for the audience to see the content clearly, while a picture with a small lens, such as a close shot and a close shot, contains less content, so the audience can see it clearly in a short time, so the picture stay time can be shorter. The change of scenery should adopt the method of "step by step". Generally speaking, when shooting corporate scenes, the development of "scenery" should not be too intense, otherwise it is not easy to connect. On the contrary, the "scene" has not changed much, the shooting angle has not changed much, and the lens is not easy to assemble. For the above reasons, we need to take a step-by-step approach to the development and changes of the "scene" when shooting. Changing the shots of different visual intervals step by step can produce smooth cohesion and form various montage sentences.
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