What are the shooting skills of corporate promotional videos?

The thinking mode of lens combination is logical. The combination of promo shots should conform to the audience's way of thinking and the law of film and television performance, and the combination of shots should conform to the logic of thinking. The theme and central idea of film and television programs must be clear. On this basis, the appropriate lens combination is used to confirm the psychological requirements of the audience and express the accurate content. Hold one side of the shaft. In lens assembly, the shooting direction is consistent and the axis is regular. Avoid the "collision" between the subject and object of the picture. The so-called "axis law" refers to whether there is an "axis jump" phenomenon in the shot picture. When shooting, the position of the camera is always on the unified side of the main motion axis, so the motion direction and placement direction of the picture are the same, otherwise the picture will jump off the axis, and the picture that jumps off the axis cannot be assembled except for special needs. The lens connection should be smooth.

The combination of shots should follow the laws of "dynamic following" and "static following". If the actions of unified subjects or different subjects in the picture are coherent, the actions can be followed by actions to achieve the purpose of smooth and concise transition. We call it "dynamic following" for short. The length of lens combination, when shooting film and television programs, the right or wrong of the dead time of each lens, first of all, depends on the difficulty of the content to be expressed and the audience's acceptance, and secondly, factors such as picture composition should be considered. For example, because the scenes selected in the pictures are different, the contents contained in the pictures are different.

In the foreground, a picture with a large lens, such as a middle lens, contains more content, so it takes a relatively long time for the audience to see the content clearly, while a picture with a small lens, such as a close shot and a close shot, contains less content, so the audience can see it clearly in a short time, so the picture stay time can be shorter. The change of scenery should adopt the method of "step by step". Generally speaking, when shooting corporate scenes, the development of "scenery" should not be too intense, otherwise it is not easy to connect. On the contrary, the "scene" has not changed much, the shooting angle has not changed much, and the lens is not easy to assemble. For the above reasons, we need to take a step-by-step approach to the development and changes of the "scene" when shooting. Changing the shots of different visual intervals step by step can produce smooth cohesion and form various montage sentences.