How to take a good photo of Taobao? What should I pay attention to?

In the whole process of Taobao decoration, taking photos is also a very critical process. A good photo can attract enough attention and then drive the number of clicks. And many friends have actually discovered "Taobao white map". Briefly talk about this white picture. Maybe it can help your shop!

How to take a good photo of Taobao? What should I pay attention to?

How to take photos on Taobao?

Today, Taobao stipulates that the fifth main picture of Taobao must be a picture with a white background, so merchants will do it according to the regulations for better ranking and total traffic. There are generally two ways to make pictures of goods on a white background. If I don't shoot it right away, if I don't buckle the picture in the middle and late stage, today I will make the photography skills of the white background picture and share it with you!

* * * The same question:

Lighting resources are the most important, followed by cameras. The hue, chromaticity and reasonable arrangement of light sources will harm the real effect of shooting. Shooting in natural light immediately, the actual effect is very, very good. Assuming that the natural environment of light has changed, I want to determine the aperture and shutter to be applied according to the process again to ensure the same color.

When shooting natural scenery, it is best to use the studio. With the studio or soft mask, the light source can get enough diffusion direction at any time, and it can also reduce the influence of projection, back light spot and external color of the object being photographed. Taobao's small studio is also very cheap. If there is no studio, try to choose an area with simple natural environment and sufficient light, but avoid shooting directly in the sun, which will cause obvious black shadows.

Flocking cloth is used for white background cloth to avoid unnecessary back light.

If the light source is not enough, please use a tripod to avoid image blur caused by jitter.

Be sure to adjust the camera's metering mode to mean metering to avoid conversion caused by different metering methods. The part that does not need to be tested in white is consistent with the key measurement method of the management center.

For unmanned merchants, you can start shooting at +2EV-+3EV immediately, and then increase or decrease the aperture value according to the expected result.

Pictures with white background and no background are simple and beautiful, highlighting the key points. When Taobao signs up for various theme activities, Taobao stipulates to use Taobao baby photos with white background and no background. However, many businesses have no experience, and many only do the actual operation after Taobao's PS white map shooting. It would be a tragedy if the number of products is large. The following describes in detail how to use the camera to shoot five cases with white background.

How to shoot a lot of sunlight, only need a simple middle and late period to achieve the real effect of white background photos?

For many novices, why are the scenes prepared in advance white when shooting, but the photos taken by fully automatic products can't erase the dark gray behind them?

This is because the software of photographic imaging system always thinks that the light return rate of the subject is 18%, which is suitable in most cases. But when we shoot a white background, the light reflectivity actually exceeds 18%, and it is difficult for the camera to adjust completely, so this type of white background is gray.

There is a way to deal with the gray scale problem, that is, "white plus black minus". When we take a photo with a white background, we should add several apertures to the aperture value to make the photo bright and gray. This is the most basic concept, but how many documents can get the correct white background? In fact, cameras are different, and the rewards for promotion are different. In general, adding 2~3 apertures is enough.

Start the first shot in actual combat

In order to take good photos, preparation is essential. There is a good saying: "When sharpening a knife, you don't miss the woodcutter, and you want to do it well." It is absolutely necessary to prepare the camera in advance. Taking pictures is the best weapon to attract customers' attention, and it is the basic rule to prepare a camera with manual action (M file) in advance. It is difficult to take photos that meet the requirements by fully automatic operation. Of course, for a camera, we should also master some basic functions, such as grasping the position of aperture value, manually setting aperture and shutter, etc.

In order to make a white film, white or cloth can be used in white occasions, and it is best to use non-reflective materials. In addition, we need to find a suitable natural environment for shooting. If there are standards, you can apply for a studio. If not, it is necessary to find an address with relatively sufficient light sources and relatively simple natural environment. In addition, the tripod is also an indispensable special tool in the shooting process, which can prevent the interface from blurring during the shooting process.

Photography program (taking NIKOND90 as an example):

(a) Change the camera shooting mode to full automatic, the camera metering mode to intermediate critical average luminosity, and the aperture value to +2.

Try to shoot a white scene and record the aperture and shutter value of the camera at this time.

According to the product introduction, the product is designed on a white background to minimize the appearance of shadows.

(d) Change the shooting mode of the camera to manual mode, and change the aperture and shutter values to class B aperture and shutter.

(e) Take photos and ask if there is a white background. If there is, increase the aperture value or decrease the shutter speed value; If so, decrease the aperture value or increase the shutter speed value. Note: The smaller the scale value, the larger the aperture, for example, F3 is larger than F8 aperture; On the other hand, the shutter speed is the opposite. The higher the standard value, the greater the relative value of shutter speed. That is to say, 1/8 means that the shutter speed is less than116.

Repeat step e until the background of the photo turns white.

The key purpose of manual step-by-step shooting is to avoid photometry prohibition caused by automatic mode, which makes the film color inconsistent.

Generally speaking, this method is more suitable for places with relatively stable natural light environment, such as dark indoor shadows at noon, dialog boxes or studios. If the natural light environment changes, the aperture and shutter to be applied must be re-determined according to the procedure to ensure the same chromaticity.

It is very important to decorate photos on Taobao. For many areas, people may be more concerned about the total flow and conversion rate, but they usually ignore photos. Business is for small things. It seems simple, but it's really not easy.