2021-12-25 88 underlying logics of new media creation and operation

The 88 underlying logics in this article are all effective measures that can help us open up the creation and operation of new media. Reading them carefully will help people see the clouds, get twice the result with half the effort, and achieve immediate results. Now share it below for the readers!

1. Knowledge economy: It is not about letting knowledge create wealth, but letting knowledge own wealth.

? 2. Platform economy: With a platform, there is an ecology, with an ecology, there is an ecosystem, and with an ecosystem, there is an ecological group.

3. Crowdsourcing economy: Stop hiring so many employees. Some things can be done better by temporary workers.

4. Experience economy: What I bought was not the old ticket, but the first love-like experience after boarding your passenger ship.

? 5. Vermicelli economy: Vermicelli is not only edible, but also delicious. More importantly, you can eat more of it.

6. Attention economy: Where attention is gathered, money will flow like water in a small river.

? 7. Free economy: The wool comes from the dog, and the pig pays the bill. This is an era in which business models are constantly being subverted and rewritten, and "free" represents the future of business. In the past, free was a promotional tool; in the future, free will be a way of survival and an industrial form. ?

8. *** Sharing economy: What’s mine is yours, and what’s yours is mine, except for the object. ?

9. Connection theory: Connections can be formed between people, between people and things, between people and information, and between people and nature. Connections are productivity. ?

10. Long tail theory: In the era of mobile Internet, mass products no longer dominate the world, and niche markets can also make all the difference. Especially for small and micro enterprises and vertical self-media, only those who are good at discovering and making full use of the long tail market can win the future. ?

11. Emergence theory: In complex adaptive systems, emergence phenomena are everywhere: ant communities, neural networks, immune systems, the Internet and even the world economy, etc. Whenever the behavior of a process as a whole is far more complex than the parts that make up it, it can be called emergence. Generally speaking, emergence refers to the unpredictable and complex phenomenon created by the preset simple interactions between individuals in a system. ?

12. Six-dimensional space theory: Any two strangers can always have an inevitable connection or relationship through a certain method. Clearly, opportunities to achieve one's expectations will make a marked difference depending on how one is connected and how well one is able to connect. ?

13. Accelerated Return Theory: Technological improvements are based on past achievements, and the pace of innovation will double every ten years. Kurzweil said that the technological changes that occurred during the 100 years of the 19th century were greater than those in the previous 900 years. Next, during the first two decades of the 20th century, we witnessed more technological advances than in the entire 19th century. ?

14. Growth Hacking Theory: A way of user growth. To put it bluntly, it is to help the company grow rapidly through certain means and strategies. For startups, especially start-up companies, Growth Hacking can achieve good results without advertising budgets, marketing campaigns, and marketing specialists. ?

15. IP theory: Content that can break away from the shackles of a single platform, obtain traffic on multiple platforms, and distribute content based on its own attraction is an IP, which can bring about effects. A "meme" or "phenomenon", this "meme" can exert effects on various platforms, so IP can also be said to be a product, a product that can bring effects. ?

16. The Law of Makers: As long as something can be done on a computer or mobile phone, it means that everyone can do it, and everyone can create, innovate and start a business. More people can generate more ideas and creativity, which will further attract more people to participate in this wave. ?

17. Network effect: The value of a certain product to a user depends on the number of other users using the product. In economics, it is called network externality (network externality), or network effect. ?

18. Head effect: It means that the first in a certain field often gets more attention and has more resources, especially in the Internet field. ?

19. Multiplier effect: The economic meaning of the multiplier principle can be attributed to the fact that changes in investment have a greater impact on national income than changes in investment. This change is often caused by changes in investment. multiple. ?

20. Festinger's Law: 10% of life is made up of what happens to you, and the other 90% is determined by how you react to what happens. In other words, 10% of the things in life are beyond our control, while the other 90% are within our control. ?

21. Barnum effect: People often think that a general, general personality description reveals their own characteristics very accurately. When people use some ordinary, vague, and broad adjectives, When describing a person, people often easily accept these descriptions and think that the person described is themselves.

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22. The rule of 1,000 die-hard fans: People engaged in creative and artistic work, such as writers and photographers, can make a living as long as they can get 1,000 loyal fans. These 1,000 fans are the kind of people who recognize your values, are attracted by your content, and are willing to pay for your word-of-mouth dissemination and knowledge. All you have to do is find and maintain them. ?

23. Dunbar's Law of Numbers: The number of people that human intelligence will allow humans to have a stable social network is 148, which is about 150 people when rounded. The longer the contact list on mobile phones and MSN, the weaker the frequency and intimacy of contact will be. Dunba Shu tells us that all human behaviors need to be controlled. ?

24. Metcalfe’s Law: It means that the value of a network grows at the rate of the square of the number of users. The value of the network is equal to the square of the number of network nodes, that is, V=n squared (V represents the total value of the network, n represents the number of users). Network externality is the essence of Metcalfe's law. ?

25. The Law of Individual People: For a message to become popular, it must be spread through the social skills, energy, enthusiasm and charm of certain special people. These special people are connectors, experts and salesman.

26. The law of adhesion factors: The focus is actually on the process of understanding and memory, by consciously creating a process of understanding new things, and using various forms to help the audience remember the key points. In other words, when companies disseminate their products, they must pay attention to the audience's understanding. Whether a new technical point or a brand-new concept can be understood by the target market is one of the key factors that affects the future prospects of the product. While understanding, you must find ways to strengthen the audience's memory.

27. The power of environment: Popular trends need a hotbed for development. When an environment is formed, personal factors are not important. Experiments have shown that in an environment where cheating is a must, students from any family background will cheat. ?

28. The law of three degrees of influence: In social interaction, those who are within three degrees of each other are strong connections, and strong connections can trigger behaviors; those who are together more than three degrees are weak connections, and weak connections can only transmit information. In layman's terms, friends of friends can also influence you. ?

29. The law of taking advantage: In fact, it is a routine where the wool is found elsewhere and the third party pays. Many people have the mentality of taking advantage of small things. As soon as it is said to be free, they will grab it immediately. They don't know that others use your free mentality to advertise. ?

30. Dynamic pricing rule: A pricing strategy in which merchants flexibly adjust the prices of goods or services. Observe real-time demand and utilize price discrimination based on user behavior. ?

31. Winner-takes-all rule: The final winner in market competition obtains the vast majority of the market share, while the losers are often eliminated from the market and unable to survive. ?

32. Moore's Law: The number of transistors that can be accommodated on an integrated circuit will double approximately every 18 months. In other words, processor performance doubles every two years. It reveals the speed of information technology progress to a certain extent. ?

33. Pain point rule: The most painful need of the user is the most painful needle among the many needs of the user. ?

34.5F rule: Fans thinking, Fast thinking, First thinking, Fragment thinking, Focus thinking.

35. Gilder's Law: Gilder's Law, also known as the winner's law of waste, was proposed by George Gilder. The most successful business operation model is that the lowest-priced resources will be used up. possible consumption to conserve the most expensive resources. ?

36. The Law of 100,000 Users: It is not easy to earn the first 100,000. After the breakthrough, your wealth may grow rapidly in the future. ?

37.1:9:90 rule: It means that if there are 100 people on a website, one person will create something, the other 9 will vote for what he creates, and the other 90 will just enjoy the results of these creations . ?

38. The law of less is more: Less is more was proposed by the architect Ludwig Mies van der Rohe: "Less is more." But it is by no means as simple as white. A piece of paper makes you feel empty and has no design at all. ?

Rule 39.721: 70% of a person’s ability acquisition comes from practice, 20% from others, and 10% from training and learning. ?

40.250 Law: Joe Girard, a famous American salesman, summed up the "250 Law" in business wars. He believes that behind every customer, there are roughly 250 relatives and friends. If you win the favor of one customer, it means you have won the favor of 250 people; conversely, if you offend a customer, it means you have offended 250 customers. This law effectively demonstrates the true meaning of "the customer is God".

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41. AIDMA rule: Most purchasing behaviors will go through the following five stages: Attention to attract attention → Interest to generate interest → Desire to arouse desire → Memory to deepen memory → Action to promote action, fully combined with psychology It breaks down the motivations for consumer behavior, allowing companies to optimize and process these nodes in a targeted manner to improve the conversion rate of advertising.

42. AISAS rule: The fit between demand and technology has given rise to new platforms. Where there are people, there are business opportunities. New platforms and new ways of playing have also produced new consumer behaviors - AISAS, which adds interactive elements. The theory believes that our consumption decisions through new media go through the following five stages: Attention → Interest → Search → Action → Share information. Compared with Lewis's classic theory, the new consumption model after adding interaction pays more attention to the subjective behavior of consumers. ?

43. SCIAS rule: Today, when the Internet and mobile communication technology are highly integrated, consumption patterns have also quietly changed. According to the format of the classic theory, I call it SCIAS: Search active search → Compare → Interest Generate interest→Action to promote action→Show to show off the baby. Compared with AIDMA, which was created by the one-way flow of information in the classic theory, we can see that the propagation method of the SCIAS model is also the same as the current information propagation method of the mobile Internet - there is no "end point", and there will be another one after the first transaction is completed. Since the differences in strong and weak relationships produce multiple results, this will bring more challenges to enterprises in information processing in all aspects, because they need to consider more demand scenarios and create more perfect closed loops to promote conversion rates. ?

44. The rule of rapid iteration: think small, run fast in small steps, micro-entrepreneurship, streamline entrepreneurship, and iterate quickly. Rapid iteration is common in the development of software products, and generally refers to the production process of a certain version of the product from requirements analysis to completion of testing. The cyclic process from requirements to testing is called an iteration cycle. Each iteration can form a deliverable small version. Within each iteration cycle, multiple iterations of coding and testing can also be performed.

45. The law of "chaos": Continuous imbalance of demand: The movement of the network economy is always in the midst of "chaotic" changes. Rapid changes, even if harmful, are still very harmful to the network economy. important. "Chirt", on the other hand, is more likely the Hindu god Shiva, the destroyer of creative armies and creation. "Chaos" not only subverts existing responsibilities and obligations, but also provides a more ideal platform to welcome innovation and new life. It is a "hybrid innovation", conceived in chaos. ?

46. The ultimate rule: Create products that make users scream. Ultimate service is marketing. It needs to be the best or unique in one aspect, but it must impress consumers. ?

47. Law of Simplicity: Focus, less is more, simplicity is beauty. ?

48. Davido’s Law: Any company in this industry must constantly update its products. If a company wants to dominate the market, it must be the first to develop a new generation of products. ?

The 49.2-second rule: For every 1 second longer a video loads, about 6% of netizens will give up watching it. Therefore, whether the loading time of web pages can be controlled within 2 seconds is now a key point. If the loading time exceeds 2 seconds, a large number of Internet users will not be willing to wait, but will directly close the web page. ?

50. The rule of short-lived chrysanthemums: In the mobile Internet market, speed has also become extremely important. Various APPs are like short-lived chrysanthemums, achieving viral success in a very short period of time. However, there are tens of thousands of apps that have disappeared or are on the road to death. ?

51. Law of the Jungle: The law of natural selection, survival of the fittest, and the law of the jungle. ?

52. The 80/20 rule: In any group of things, the most important only accounts for a small part, about 20%, and the remaining 80%, although it is the majority, is secondary. ?

The 53.5-hour rule: When Benjamin Franklin became an adult, he would devote one hour to studying every day, one hour every working day, from Monday to Friday. ?

54. The 10,000-hour rule: What makes a genius extraordinary in people’s eyes is not that he is gifted, but that he has made continuous efforts. Ten thousand hours of training is a necessary condition for anyone to transform from an ordinary person into a world-class master. ?

55. Catfish effect: While catfish disturbs the living environment of small fish, it also activates the survival ability of small fish. The catfish effect is to adopt a means or measure to stimulate some companies to become active and enter the market to actively participate in competition, thereby activating companies in the same industry in the market. ?

56. The law of subversion: Changes in social, political and economic systems are gradual, while the development of science and technology is exponential.

The gap between technological development and the vast possibilities for change that lag behind actual institutional change continues to widen, and the potential for unexpected, radical, and unplanned transformations increases. ?

57. Norvig's Law: When a company's market share in a certain field exceeds 50%, it will no longer be able to double its market share and must find new markets. ?

58. The law of genetic determination: A company that is particularly successful in a certain field has been particularly adapted to the current market, and the internal factors for its success have been rooted in the company's culture like genes. Went. Even when exploring new fields, you will unconsciously use your original methods of doing things and thinking to deal with new markets. ?

59. Andy-Beer's Law: It is a summary of the relationship between software and hardware upgrades in the IT industry. The original words are "Andy gives, Bill takes away. (What Andy provides, Bill takes away.)" Andy refers to former Intel CEO Andy Grove, and Bill refers to former Microsoft CEO Bill Gates. This sentence What this means is that the performance improved by the hardware is quickly consumed by the software. ?

60. Anti-Moore’s Law: Anti-Moore’s Law was proposed by Eric Schmidt, the former CEO of Google: If you look at Moore’s Law in reverse, if an IT company is today and 18 months ago If it sells the same amount of the same product, its turnover will drop by half. The IT community calls this the anti-Moore's Law. Anti-Moore's Law is very scary for all IT companies, because an IT company spends the same labor but only gets half of its previous income. Anti-Moore's Law forces all hardware equipment companies to catch up with the update speed stipulated by Moore's Law, and all hardware and equipment manufacturers are living a very hard life. ?

61. The law of more things is more valuable: In the era of network economy, the cost of producing or copying items is very low. What is valuable is the relationship between kosen, the formation of the platform and the establishment of standards. This is due to As can be seen from examples such as window operating systems, fax machines, and TCP/IP protocols, the more resources on the platform, the more valuable the platform is. ?

62. The Law of Not Worth It: If a person is engaged in something that he thinks is not worth doing, he will often maintain a cynical and perfunctory attitude. Such people not only have a low success rate, but even if they succeed, they will not feel much sense of accomplishment. ?

63. Matthew Effect: A phenomenon in which the strong become stronger and the weak become weaker. ?

64. The only rule of thumb is speed: The first element of execution is speed. ?

65. Seesaw Law: To make the other party higher, you must make yourself lower; to make yourself higher, you must make the other party lower. This plays a decisive role in the field of human behavioral awareness. "The Seesaw Law". The phenomenon of "you are high and I am low, or I am high and you are low" appears on both sides of the competition, which is the "seesaw effect"; the phenomenon where both sides of the competition "raise themselves and push down their opponents" is the "seesaw principle". ?

66. Broken window effect: If undesirable phenomena in the environment are allowed to exist, people will be tempted to follow them or even worsen them. Take a building with a few broken windows, for example. If those windows are not repaired, vandals may destroy more windows.

67. Occam’s razor theorem: It was proposed by William of Occam (about 1285 to 1349), a 14th-century English logician and Franciscan monk. . This principle is called "Don't add entities unless necessary", which is the "simple and effective principle". As he said in "Commentary on Proverbs", Volume 2, Question 15, "Never waste more things to do. Use less things to do the same thing well."

68. Fitt's Law: If there are two or more ways to do something and choosing one of them will lead to disaster, someone is bound to make that choice. The bottom line is: if there is a chance that things will go bad, no matter how small the possibility, it will happen. ?

69.7±2 rule: The breadth of human short-term memory ability is 7±2 information blocks. We can see that all bottom navigation modules never exceed 5 modules, and all content block displays never exceed 5; our phone number is also 7 digits, never more than 9 digits or less than 5 digits. ?

70. Tesler's Law (Law of Conservation of Complexity): Every process has its inherent complexity. There is a critical point. Beyond this critical point, it cannot be simplified. You just Able to transfer inherent complexity from one place to another. In addition to the fact that many products now use words such as "View more", "View all", "View details", etc., to move more content from the user's operation scope to another place. ?

71. Schick's Law: Make complex things simple, Don't make methink!?

72. Law of eternal price reduction: In the network economy, there are several A special phenomenon: the marginal cost is close to zero, there is no commission from the middleman, the prices of all goods online are transparent, it is easy to compare products, and the cost of starting a company is reduced.

As mentioned before, "More things are more valuable". The more people use a product or service, the higher its value will be. So, in order to allow more people to use it, many good products and services have begun to reduce their prices or even become free. . ?

73. Law of connection: The development of the Internet continues to extend the connection time between the human brain and the Internet. From desktop computers to notebook computers to mobile devices such as mobile phones, this law is taking effect. Following the hints of this rule, we can draw a complete evolutionary path of Internet connections. ?

74. Inverse pricing rule: This pricing method does not mainly consider the cost of the product, but focuses on the demand situation. Based on the final sales price acceptable to consumers, the wholesale price of the middleman and the ex-factory price of the manufacturer are calculated backwards. ?

75. Law of Abundance: The more nodes there are, the higher the overall value of the network. Mathematicians have proven that the value of a network is proportional to the square of its number of nodes. In other words, the number of nodes in the network increases according to the laws of arithmetic, while the value of the network increases according to the laws of exponential. ?

76. The Law of Exponential Value: Success is non-linear. Compared with today’s great success, Microsoft’s profits in the first ten years of its establishment were negligible. Its vigorous rise was around 1985. But Microsoft has been on an explosive growth trajectory since then. ?

77. Tipping point: The tipping point is extremely powerful. According to epidemiological theory, the tipping point exists and appears when an endemic disease becomes an epidemic because it infects enough hosts. After that, the infection The power will be overwhelming and invincible. In biology, the tipping point of fatal diseases is often quite high, but in the technical field, even if the number of infected and affected individuals is not large, the tipping effect may still occur. ?

78. The law of incremental returns: Value explodes among circle members, and the value explosion attracts more members, thereby achieving mixed and incremental value returns. There is an old proverb that expresses this law more succinctly: to those who give, there will be something in return. ?

79. Law of Loyalty: The outstanding feature of the Internet is that it has no obvious center and boundaries. In the information age, the only thing the Law of Loyalty requires you to pay attention to is: whether you are in the network. ?

80. Law of Degeneration: The sudden collapse of a mature field will be as natural as the sudden emergence of a new field. In the network economy, a product, career or industry can be abandoned at its peak. Requires extraordinary abilities. ?

81. Law of Chaos: The movement of the network economy is always in the midst of chaotic changes. Rapid changes, even if harmful, are still very important to the network economy. While chaos subverts existing responsibilities and obligations, it also provides a more ideal platform to welcome innovation and new life. It is a hybrid innovation, conceived in chaos. ?

82. Invalid Law: In the era of network economy, productivity is no longer our bottleneck. Our ability to solve social and economic problems will be mainly limited by our imagination, which will no longer Instead of looking for the best solution, focus on discovering and seizing new opportunities. In Drucker's words: Leave the problems aside and look for new opportunities. ?

83. Herding effect: Also called the herd effect, it is an irrational behavior of following the trend. ?

84. Watch effect: It means that having more than two watches does not help people accurately judge the time, but will create confusion. ?

85. Barrel Law: Only by finding your own shortcomings and making up for them can you continue to make progress and achieve success. ?

86. Mushroom Law: If you want to change the environment, you must first adapt to the environment. The Mushroom Law means that newcomers to the world are often placed in a dark corner, ignored or run errands. Just like mushroom cultivation, they are doused with manure and receive all kinds of unwarranted criticism and accusations. Without the necessary guidance and support, they are in the process of fending for themselves. Mushroom growth must go through such a process, and human growth will definitely go through such a process. ?

87. Traffic pool thinking: The traffic brought by one marketing can be used multiple times. There is a traffic pool to store traffic. We can effectively communicate with the objects of the traffic pool at any time. ?

88. Big data thinking: Small businesses also need big data, because your users are everyone. Big data brings us three disruptive conceptual changes: it is all data, not random sampling; it is general direction, not precise guidance; it is correlation, not causation.