Photographer Parr

In recent years, due to the rapid development of the times, the photography industry has risen. The development of photography has many directions. Of course, the most popular is commercial photography. Becoming a professional commercial photographer is the dream and pursuit of many photographers. But becoming a commercial photographer is not that simple. It takes a long time and experience, and then you learn business skills, including a whole set of business order-taking processes in the future. Do you know what the business order process is like? Let's take a look at the photography below.

First, understand the customer's expectations and requirements.

Understanding the basic needs and expectations of customers is the first step to start negotiations with customers. Because you can never know the customer's thoughts at once, even the customers themselves are not very clear, so photographers need to play a professional role, guide customers to draw up some basic plans, and then check the required shooting time and expenses one by one after discussion, so as to effectively avoid future disputes and maximize the interests of both parties.

Second, understand the purpose of photos.

When discussing the pricing of commercial shooting, the use of works or finished products is very worth discussing. For example, magazine announcements, light box advertisements, TV movies, online media or image advertisements are handled in different ways, and the prices and costs are also very different. Even the same idea has different values on different platforms. Therefore, understanding the basic orientation of one's own works is the only way to enhance the value of commercial photographers.

Third, give a reasonable quotation.

After all the communication and discussion, you can consider your own physical strength, time, transportation and software and hardware costs and make a systematic cost estimate. When quoting to customers, we mainly consider the difficulty of making advertising content, the length of execution time, the later time and so on. In the case of comprehensive consideration of various costs, give the customer a reasonable quotation, and carefully confirm the commencement date after the customer agrees to the quotation. The two sides should sign a contract in the next century to ensure the rights and interests of both sides.

Fourth, preliminary preparation and excellent technology

According to the results of the previous communication, prepare the required software and hardware facilities, and sketch out the specific shooting plan at the same time for on-the-spot investigation. You should be able to use lighting reasonably, have a high commercial aesthetic and know how to match colors to look good. The relationship between lighting, color and space requires strong hands-on ability to match the prop scenes, so as to match the beautiful scenery.

Verb (short for verb) Select photos and documents.

In many shooting processes, many customers will assign representatives to the scene to watch, and put forward some suggestions and requirements as the shooting progresses. Once the customer finds the photos he wants, the photographer can continue to take a series of photos with similar styles and techniques.

When the shooting work draws to a close, customers can personally select some photos on the spot and record them in writing, so as to finally complete the document handover procedure. If customers find any missing or insufficient parts, they will also have the opportunity to take photos on the spot to improve the efficiency and satisfaction of cooperation between the two parties. It is best to take this opportunity to establish a long-term and stable cooperative relationship.

Sixth, post-processing.

A very good commercial photographer will be able to control the later stage when he is more and more familiar with the earlier stage shooting, so a commercial retoucher must have strong retouching ability, and there is usually a lot of room for later creation. If you can't achieve it in the early stage, you must achieve it in the later stage, so you must do it well and use it well to achieve the perfect picture in your mind. Only in this way can you become a competitive commercial photographer.

As a comprehensive service company integrating professional photography, design, retouching, video, portrait and service, Yidian Photography is committed to providing one-stop shooting solutions for self-employed, businesses and enterprises, helping customers build commercial brand value and create more valuable visual presentation.