Dealer owners should learn to "use" development.

Aristotle once said a classic sentence. Give me a fulcrum and a lever long enough for me to pry the earth with it? This sentence also applies to the business of dealer owners. The following is what I collected for you about the dealer boss? Lever? Development, welcome to learn from reference.

1, borrow money from the manufacturer

As a dealer boss, don't simply point out the channel rebate to the manufacturer. When we set more goals on this petty profit, we will never get a chance to develop.

I can use many resources of the manufacturer, depending on how you compete with the manufacturer for these resources:

The manufacturer's promotional materials are very good, and I will apply to the manufacturer more. If this application violates the company's policy, I will pay for it myself. You can always help me do more when making materials.

The promotion activities of the manufacturer are very good, so I'm here to apply to the manufacturer for one. I will contribute my own money. You just need to teach me how to do it.

The sales staff in the factory are quite powerful, so I will invite you to my store to help my shop assistants do more training and guide me on how to adjust the store display.

In short, manufacturers have a lot of resources, but whether they can distribute more of these resources to themselves depends on their own efforts. Just waiting for the factory to thunder and rain, there is no water in the basin. Dealers can blow a cloud or blow it down when there is no cloud like the wind. Only by taking the initiative can we make use of the manufacturer's resources.

Step 2 borrow money from the market

Dealer bosses should abandon the pure promotion thinking mode, change from promotion thinking to marketing thinking, and improve their brand influence in the regional market with the help of social events.

We often organize dealer bosses to participate in some public welfare activities, such as 3* 15 activities, turning off the lights for one hour on earth, etc. It can become some major social events that we participate in, but the sponsorship fee is not high, but we can expose ourselves quickly.

Let me give you a simple example. When I was training Dunlop tires, I gave a suggestion to the dealer boss. The college entrance examination is coming soon. There must be many parents waiting anxiously outside the examination room. On such a hot day, we will make a batch of umbrellas and send them to every parent of the college entrance examination. The college entrance examination is so big that the TV station will definitely report it. When the report comes out, the camera will be full of advertising umbrellas of Dunlop tires, a piece of Yellow Sea, and advertising slogans of Deng Lupu. ? Deng Lupu, my way? The college entrance examination for students is an important step out of life, so this marketing activity can be a sensation.

3. Borrow from peers.

Dealer bosses can borrow money from peers, share customer resources with peers, and enjoy the superior resources of peers, including expenses, personnel, management and other resources.

No wonder many home building materials dealers are keen on home building materials alliance activities. This kind of alliance can not only increase the source of customers and increase the business volume, but also those small dealers can learn advanced management experience and methods from excellent dealers.

A dealer boss once told me quietly that you can learn a lot by forming an alliance with companies like Tata Wood Door and Icon Floor. Learning from peers has appeared in the aviation industry, economy hotel chain industry and chain catering industry, so the future wedding photography industry, home building materials industry and even training industry will certainly develop in this direction. It is time for dealer bosses who insist on fighting with their opponents to wake up.

Instead of focusing on the opponent's attention, it is better to cultivate your own internal strength and let yourself participate. Take off? Wings, because you can't see some opponents at all, just like traffic radio stations never thought that their opponents turned out to be Didi, a fast taxi software.

Step 4 borrow money from employees

The three ways to borrow money from dealers mentioned above are to find opportunities to borrow money from outside, and the dealer owner can also borrow money from his own company.

Now many dealer bosses complain to me that they can't recruit people, but let's calm down and think about it. Is it really the end of the road? Obviously not.

Fortune 500 companies are looking for a salesperson. In addition to finding people in the talent market and posting jobs on the website, there is also an important channel that is the recommendation of internal employees. If the candidate recommended by the internal staff is accepted by the company, the recommender can get a monthly salary of 1-2 times.

The benefits of doing so are obvious. First of all, referees dare not provoke referees, because once new employees do not perform well in the company, their reputation in the company will be affected; Secondly, because of the extra reward, the referee will actively explore his own resources and find capable people. Dealer bosses obviously didn't mobilize enough internal resources in recruiting people, and didn't make every employee feel that recruiting people was their own business, and they had the responsibility and obligation to share their worries for the boss.

Another problem I want to say is that bosses should not always treat employees as employees, according to Charles? According to Handy, more and more young people will choose to work for themselves. They don't like working in enterprises and being managed. In the future, full-time employees will not even account for 1/3, and the rest will be semi-employed or cooperatives. Therefore, dealer owners should learn to communicate and manage with shop assistants in a partnership way. Even if there is no equity distribution in profits for the time being, employees' opinions should be listened to in business decision-making, promotion activities, sales analysis and other contents.