How about all-media advertising planning and marketing major?

I have a senior in high school who is studying this major, so I asked her for advice online. Here, I will sort out what she told me, hoping to help you.

Personal feelings:

1. Senior told me that she thinks this major is more suitable for students who have a certain keen insight into the market and need better pressure resistance and adaptability to change.

This keen insight mainly refers to whether you can quickly find the pain points of consumers through big data analysis and capture the psychology that consumers are willing to pay the bill, which is the key to this major.

In addition, you should have a certain ability to resist pressure and deal with emergencies, and you will not be discouraged or give up in the face of possible difficulties in the marketing planning process. After all, the industry engaged in marketing planning has to face the pressure of data sales. If the traffic is bleak, we must adjust the marketing strategy in time and make corresponding changes.

2. Students of this major need to cultivate certain aesthetic and written expression ability, which is conducive to future employment.

Because this major is mainly engaged in advertising, film and television, internet, film and television media, it must involve video shooting or event planning. Then the scene design of the environment, the material placement of the activity, and the later retouching and editing all require you to have your own aesthetic view and good aesthetic thinking.

Accordingly, it is also very important for the conception and writing ability of marketing soft articles. In addition to accurately describing the pain points of the audience, the content needs to be short and concise, and it also needs to have a certain sense of network. Therefore, the requirements for writing skills are still relatively high.

Usually you can browse more excellent advertising planning works and cultivate your own aesthetic system; You have to practice writing more and cultivate your ability of expression and description.

Course content:

Freshman and sophomore: To learn the theoretical knowledge of introduction to advertising, advertising principle and practice, network marketing, etc., you also need to master the basic operation and application of Photoshop, AI, AE and other software.

Junior year: study advertising media research, public relations theory and practice, brand management and so on.

Senior: Mainly focus on the practice of training courses, such as advertising planning, business negotiation, participation in sand table simulation, etc.

Future available jobs:

1. Advertising Marketing Planning

The main job is to be able to determine the marketing plan according to the customer's needs with the help of strategic tools such as data analysis and finally implement it. If this job is done well, the salary is still considerable. But the comprehensive knowledge required is very broad, that is, you need to know everything; Moreover, overtime is a common occurrence. If you expect a nine-to-five job, step-by-step students need to think carefully.

2. New Media Commissioner

Responsible for the daily copy planning and publishing of the company's brand social platforms. The salary is average, but the work is quite easy. Update the brand dynamics every day, and do a good job of fan interaction and data maintenance in the comment area. However, you need to have a certain network awareness, know what the recent hot spots of new media are, keep up with current events, and know how to rub the heat.

3. Image photographer

Because this major will learn the corresponding camera and ps technology, many seniors of this major will develop in this area after graduation. For example, wedding photography and still life photography of e-commerce products are all good choices. But it's often outdoor shooting in the big sun or catching up several times a day. Physical consumption is relatively high, which is a hard job, but compared with other jobs, it is a relatively high-paying occupation. Students who are not afraid of hardship can consider working in this field after graduation.

Summary: This major is more suitable for students who have no clear plans for the future. Because the knowledge and skills involved are practical and conducive to future employment choices, I think it is better to choose this major to find a job after graduation. If you are interested in this aspect, you can include it in the reference category of applying for volunteers.

The above is my senior's analysis and suggestions on this major. I hope I can help you!