About Sony's lens camera, who is its target group?

Hello, I want to explain Sony's position in the camera industry.

First of all, Sony is basically in a semi-monopoly position in the card machine industry. More than 50% card machines in the world are monopolized by Sony market, which is mainly due to the success of Sony cybershot series and a series of successes achieved by Sony in CCD/cmos design. Since entering CMOS, Sony card machine is very popular.

Secondly, in the sales of pure photosensitive element Cmos, in recent years, more than 80% of flagship mobile phones, including Samsung, Apple, Sony, Huawei, oppo and many domestic and foreign brands, are taking the lead in adopting Sony's original products, both Sony's CMOS and G/ Zeiss lenses, which represent the top-notch optical products in Japan. (especially the new retina curved CMOS and Sony's latest DDR CMOS“Xperia? The camera used in XZ represents Sony's great position in the design and manufacture of optical sensors. "

Thirdly, Sony's position in the SLR micro-single industry is also quite obvious. Many top-level SLR cmos are designed and produced by Sony or by third parties, such as Nikon and Fuji. Many SLR are directly adopted by Sony cmos. Secondly, Sony's own G-lens series is inherited from Ke Mei, and Ke Mei is the company that invented autofocus lens, which also represents the highest level of Japanese optical lens cutting design. Coupled with the cooperation with Zeiss in recent years, Sony's experience has been greatly increased. Now Sony's own lenses are usually labeled with Zeiss's logo. Just looking at A7R2 directly reflects the advantages of E-port and the strong compatibility and potential of micro-single. A 1 in SLR? A 100 was also an excellent product in previous years.

Fourth, in the film and more far-reaching imaging industry, Sony has always occupied a great position in the film and television broadcasting industry. On the one hand, Sony can produce the best video monitors in the world. On the other hand, Sony specializes in the first-line solutions of audio-visual series. From the earliest television industry level, Sony Canon Panasonic itself is equally divided, and Sony still occupies a certain dominant position. However, from the 4k film industry, Sony is basically the only one. On the one hand, because of the success of Terilon series and TrimasterEL series monitors, on the other hand, Sony has its own experience in the film industry, so it has rich experience in video camera and post-processing, and the products designed are very close to actual use, representing the best performance. So in the European and American markets, you can clearly see Sony's big-name position in the film industry.

Specifically, Sony's positioning mainly tends to be: 1 entry-level basic user base? 2 relatively high-end enterprise user level? 3 high-end people in SLR photography? (Especially for young people, it is mainly reflected in the obvious difference between Sony's design style and Canon Nikon's design style. Sony prefers the miniaturization of high-quality products to the relative tradition like Canon Nikon. )

Hope to adopt, welcome to ask.