Traditional Culture Encyclopedia - Photography major - Zhengzhou cola photography
Zhengzhou cola photography
I. Friendly diplomatic relations between China and the United States
4 1 year ago, that is, 1979, this year is very special, because it is the year when China and the United States established diplomatic relations. At that time, a large number of Americans came to China to travel, and they often saw Americans taking pictures on the city wall with cameras, which left the most shocking record. At that time, Sino-US relations eased, and economic, cultural and political exchanges between the two countries also developed. On the market side, some American companies have also entered the China market, hoping to develop the potential of the China market. At that time, there was a very popular drink called cola in China, which was the deepest memory of the post-70 s, but not many people could drink cola.
Second, the birth of Coke
Speaking of coke, we have to tell a story. Coke was invented by a pharmacist. He invented coke only to relieve the pain of patients, so that he found a medicine. But by some coincidence, the clerk changed the soda water into cola, which is a kind of drink and very popular. Subsequently, more and more enterprises produced such a beverage, which eventually became popular all over the world. When China established friendly diplomatic relations with the United States, Coke also flowed into China. On the Great Wall, an American photographer saw a little boy in a military uniform, and the photographer suddenly committed an occupational disease.
He found the little boy wearing a military uniform is very representative, because many people in China were wearing green military uniforms at that time, so he had an idea that he wanted the little boy to take a photo while drinking as a souvenir, so the photographer had the cheek to describe his idea in broken Chinese. After a long communication, the parents of the little boy who didn't understand English finally agreed, so he took a historic photo. Because this photo was very consistent with the harmonious international relations between China and the United States at that time, even this photo was published in various newspapers in the United States and was finally included in National Geographic.
Third, fate.
It was not until this photo was collected in The Power of Time that the little boy's relatives discovered it and told him when he grew up. After comparison, he found that the little boy in the photo was himself, and then he was invited to participate in the activities of Coca-Cola Company. This fate is really wonderful. At that time, the person in charge of the Coca-Cola Company told this story, which made the following people very emotional. When he grows up, he has a successful career and a happy family. However, his achievement is not because he took this photo, but because of his own efforts, this photo has also been permanently collected by him.
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