Why did Red Company have no choice but to withdraw from the market?

? This product doesn't meet the needs of China people, so I said I had no choice but to quit. According to American media reports, Jim Jannard, the founder of American Red Company, recently announced his retirement in official website community because he was 70 years old and retired due to health problems. At the same time, Red's hydrogen project will also be closed and withdrawn from the mobile phone market.

Red is a professional company specializing in photographic equipment in the United States, which is quite famous in the industry. In the past two years, it has also taken advantage of popularity to enter the smart phone market. On 20 1295, it was officially announced that the price of Hydrogen-1 mobile phone was as high as 1295 US dollars, equivalent to 9 1565438 0 yuan RMB. It is an out-and-out high-end mobile phone, which is more expensive than iPhone.

However, the market performance of hydrogen-1 mobile phone is not very popular, and the release time is delayed. It was not officially launched until June 20 18, and the 3D display, top photos and modular accessories boasted by the government failed to attract users. The consumer said its performance was average, and I'm sorry for its price of more than 1000 yuan.

Hydrogen failed the first time the mobile phone was launched. Jim Jennard announced a new plan in March this year. Red will replace the standard lens module designed by ODM with the camera designed by its own team, hoping to develop a professional camera-level Hydrogen One mobile phone. At the same time, the price of the previous hydrogen mobile phone was halved to $645. Jim Jannard blamed all the faults on ODM company in China for the failure of Hydrogen-1 mobile phone. Because the United States does not have the production capacity of smart phones, it chooses China as the OEM, but Jim Jennard thinks that the products manufactured by OEM are obviously lower than expected. In July, they originally chose a new OEM to make the Hydrogen II mobile phone, but now the plan to make the mobile phone has completely run aground. However, users of hydrogen-1 mobile phones should not be sad. Jim Jennard said that he will continue to support the original products.