How to learn e-commerce live broadcast and short video operation well? Is the foundation easy to learn?

To learn e-commerce live broadcast and short video operation well, you need to master certain knowledge and skills to help you learn these skills:

Cultivate marketing strategy thinking: understand the target audience, market competition, product characteristics, etc. , and formulate appropriate marketing strategies.

Learn content creation skills: understand the rules and characteristics of the platform, and learn to make attractive content, such as video shooting, editing and copywriting.

Familiar with the operation rules of e-commerce platforms: learn the operation rules of different e-commerce platforms, and understand the promotion methods, operation strategies and analysis data of live and short videos.

Practice: Through practice, I am familiar with the production and promotion of live broadcast and short video, such as opening live broadcast room, releasing short video and interactive reply.

Continuous learning and updating: E-commerce live broadcast and short video operation is a constantly updated field, which requires continuous learning and updating of knowledge and skills to understand market changes and new trends.

For 0-based learners, they can start with the basic knowledge, and gradually improve their ability by studying related books, online courses and practical operations. However, it should be noted that it takes time and patience to learn these skills, and it takes constant practice and practice to really master them.