Traditional Culture Encyclopedia - Photography major - The unique founding philosophy of Jin Jiang Hotel
The unique founding philosophy of Jin Jiang Hotel
At the beginning of the establishment of Shanghai Jinjiang Hotel, the founder Dong Zhujun had lofty dreams and missions:
1. To provide financial and venue support for the revolutionary cause
2. Spread Sichuan specialties
3. Fully support the education of four children
This is Dong Zhujun’s original intention when she founded Jinjiang Hotel, and it is this mission that makes her Jin Jiang Hotel is unique. Her concepts are permeated from the store's meaning, decoration design, and dining environment.
These are also one of the important reasons for Jin Jiang Hotel's continued success.
For example, Dong Zhujun named the restaurant "Jinjiang", using bamboo leaves as the emblem, which complements the "Bamboo Lord". The porcelain tableware is printed with the exclusive logo - bamboo, and the dishes pay attention to color, aroma and taste, and there are a wide variety of patterns.
For another example, the decoration design of the hotel incorporates the combination of Chinese, Western and Japanese cultures, with a unique style and strong sentiment: there are bamboo paintings by Zhang Daqian on the wall, and works by the famous photographer Mr. Lang Jingshan in the 1930s. , "Qinyuanchun" written by Guo Moruo himself. The aisles are decorated with birdcages, fish tanks, and potted flowers and plants in coordinated colors.
In addition, Dong Zhujun also built the ground floor as a public dining hall, the second and third floors as dining rooms divided into large and small compartments, and the kitchen was placed on the terrace on the top floor, so that there is no fume overflowing, and guests can Have a better dining environment.
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