How to organize popular culture

General Secretary Hu pointed out in the report of the 17th National Congress: In today's era, culture has increasingly become an important source of national cohesion and creativity, an important factor in the competition of comprehensive national strength, and enriching spiritual and cultural life has increasingly become the people's earnest desire. Adhere to the orientation of advanced socialist culture, raise a new upsurge of socialist cultural construction, stimulate the creative vitality of the whole nation's culture, improve the country's cultural soft power, better protect people's basic cultural rights and interests, enrich social and cultural life, and make people's mental outlook more high.

First, the status quo of China's cultural industry

In recent years, the pace of cultural industry development in our county has been further accelerated, the awareness of development has been further enhanced, the system reform has made breakthrough progress, the operating mechanism has been further optimized, and the development trend of cultural industry is generally good. The construction of cultural development carriers focusing on Chengdu Wangcong Ancient Shu Cultural Park, Sichuan Cuisine Base and Chengdu Modern Industrial Port Printing and Packaging Park is accelerating. The cultural tourism infrastructure has been continuously improved, and Pixian County, the birthplace of China farmhouse tourism, has been officially named, and leisure tourism has developed rapidly; A number of museums such as China Sichuan Cuisine Museum, Liuguyuan Stone Carving Art Museum and Ebony Museum have initially formed a cluster development trend; A number of cultural enterprises have grown and the cultural market has become increasingly active.

Second, China's cultural industry development still faces problems

The development trend of cultural industry in our county is generally good, but it needs to be improved in some specific aspects:

(1) Ancient Shu is rich in cultural resources, but the allocation of resources is unreasonable. The planning is relatively backward, which leads to fragmentation and repeated construction, and the resource allocation is not optimized enough. Therefore, it is urgent to integrate resources, coordinate the dual structure of urban and rural areas, scientifically package and form a brand.

(2) The market of cultural industry factors is developing slowly, and there is a serious shortage of funds, technology and talents.

(3) In terms of mass cultural activities that affect social harmony, people's mental outlook and form a strong cohesive force of social development, the performance teams of various folk art groups, enterprises and institutions in our county, and even the performance teams directly under the townships (streets), obviously lack professional guidance, strong organization and self-improvement performance development mechanism. Therefore, each team presents some problems, such as few characteristic plays, low professional level, difficult organization, difficult maintenance of team members, inability to quickly and effectively cut into the county party Committee, spiritual connotation of government propaganda work, and failure to achieve the expected results in performances, not to mention the improvement and greater development of the team's artistic level.

Third, how to solve the dilemma of cultural industry development in our county? The way is to organize effective mass cultural activities as a breakthrough.

To solve these problems in the field of cultural industry in our county, we must first solve the basic problem of how to organize effective mass cultural activities and form a long-term mechanism for mass cultural activities.

How to integrate all kinds of advantageous cultural and artistic resources under the guidance of the unified thinking of the county party committee and county government, so that the masses can actively participate in colorful cultural activities, share happiness, express their passion and experience the fruits of social progress, feel the cultural prosperity brought about by the overall planning of urban and rural areas, and form a set of active and effective long-term mechanism for mass cultural activities, so that the people can be subtly infected by the good cultural atmosphere of Pixian County through a series of cultural activities, and their mental outlook is more high, sharing weal and woe. I think we should start from the following aspects:

(1) Strengthening Party leadership.

We will thoroughly implement the guiding spirit of the county party committee and the county government on scientific development and overall consideration of mass cultural work, take the coordinated reform of urban and rural areas, "agriculture, rural areas and farmers" and the construction of service parks as the starting point, practice the outline of our county's "Eleventh Five-Year" cultural industry development plan, effectively promote the prosperity and development of our county's cultural industry, enhance the soft power of Pixian county's culture, strive to serve the coordinated economic and social development of Pixian county, and build a more harmonious and humane Pixian new city.

(2) further strengthen the theoretical research of popular culture and improve the guiding level of popular literature theory.

We should form our own and relatively independent theoretical system of group writing. At present, there is not a relatively perfect and convincing academic system of group writing in China. However, the group writing work is going on every day, and we have to face the cultural needs of the masses every day. Whether to sit in the office and wait for the superior business department to hand out this theory or organize research by itself has become a realistic problem faced by every group of writers.

Of course, we are duty-bound to choose the latter, which is not only the need of the theoretical study of group writing, but also the yardstick that a group writer must grasp in the practice of group writing: what kind of theme to determine in performance activities, which art forms to integrate, which plays to choose, to what extent the masses participate in interaction, and which performance languages need to be adjusted and adapted in popularity? When considering these practical problems before the performance, in fact, we have spontaneously played the role of group literature theory research at the same time, but we have not risen to the academic level for research. In order to form its own relatively opposite academic system of popular culture, avoid wasting a lot of manpower and material resources in simple repetitive work in the future, and guide the practice of popular culture activities more scientifically and effectively, it is necessary to set up a relatively independent research institution of popular culture theory, organize a research team with high theoretical level, set up current research hotspots, and form a certain influence in the cultural circles of Chengdu, the west and even China.

(3) Group writing should go deep into the grassroots and be close to the lives of ordinary people.

"Without investigation and research, there is no right to speak". We should go deep into streets, communities and residential areas, especially those where laid-off workers live, farmers live in concentrated areas, land-lost farmers are resettled, and victims are resettled, perform in-depth performances and research, listen to the opinions and voices of the masses extensively, and come from the masses.

1. We should select some representative trivial matters of ordinary people's lives for refining and processing, and create new works in popular forms such as cross talk, sketch, allegro, waist drum, yangko and opera, so as to make our cultural performances closer to ordinary people's lives; Instead of performing for the sake of performance, we should give appropriate ideological guidance to laid-off workers, landless peasants who have settled in cities, new rural residents who live in concentrated areas, and victims, change their ideas and concepts with the art of moistening things quietly, cultivate their more civilized living habits, encourage them to stand on their own feet, start their own businesses, and start all over again to invigorate their mental outlook.

2. Activities should be diversified. Carry out mass cultural activities, mainly small and diverse. The organizing objects and participants of mass cultural activities are all residents, and the cultural hobbies of the residents are very different. To meet the cultural life needs of people at different levels, it is necessary to carry out various types and forms of cultural activities. Such as family culture, door culture, folk culture, art, photography, calligraphy, chess and cards, fitness, popular science, craft production, flowers, bonsai and other exhibitions and competitions.

As a cultural worker of a government agency, we should take the collected information seriously, find out the root of the problem, report to the relevant leaders, and make maximum use of artistic means to resolve these contradictions among the people in literary and artistic activities, so as to contribute to the harmonious development of society.

(D) to cultivate a backbone team of mass literature and art with excellent professional quality.

A high-quality literary evening must have a group of high-quality literary actors. The backbone of literature and art is the soul of stage art, no matter how high-grade the lighting and sound configuration is, no matter how gorgeous the stage layout is, the final artistic expression depends on people. A high-level literary evening can not only firmly attract the attention of the masses and win their applause, but also make them subtly influenced by beauty, influenced by music and baptized by spirit in a harmonious performance atmosphere, thus realizing the pursuit of a better life.

(5) We should attach great importance to the local characteristics of mass cultural activities.

In mass cultural activities, it is necessary to establish a sense of quality and local awareness, seek practical results, emphasize quality, pay attention to mass participation rate, and ensure local characteristics. Therefore, we must pay attention to cultivating plays with local characteristics, adjust measures to local conditions, give full play to the role of county folk forces, tap the folk resources of our county, and give full play to the advantages of various streets, enterprises and institutions and community mass art groups. In the specific work, we should grasp the following points:

1. When establishing special activities, we should pay attention to continuity, long-term and regularity, and carry out group activities step by step;

2. We should constantly publicize and popularize this form of activity, so that more people can care about and support this kind of activity, so as to improve the effect on the basis of popularization;

3. When planning activities, we should consider the integration of competitiveness, entertainment and local characteristics, which is an indispensable condition for making folk activities attractive and competitive and making folk group activities "local flavor and local characteristics".

(six) to strengthen foreign exchanges and publicity, pay attention to the scientific packaging of fine plays.

Mass cultural activities are different from high-level and professional cultural exchange activities, and generally no one cares about its existence and significance. However, judging from the growing cultural demand trend of the masses, it is imperative to attach importance to the external exchange and scientific packaging of mass cultural activities.

1, "The economic base determines the superstructure", and now the rapid economic development determines that China's cultural industries such as community culture, square culture, street art, tourist attractions culture, revolutionary base culture, club culture, enterprise culture, national culture, urban agglomeration culture and other popular cultural forms are also facing unprecedented integration. Whoever pays attention to the communication and interaction in this field first will gain the initiative and market share of the mass cultural industry in the future.

2. Popular culture should not only be brought in, but also go out. This is just like the "Bamboo Leaf Green" in Emei Mountain. If it is not developed early and packaged scientifically, once it falls into the hands of profiteers, it will be packaged as a fake "West Lake Longjing", which means that the competitive advantage of this rare and precious resource in local products, humanities and markets will be gradually eroded.

3. "Buddha depends on gold, and people rely on clothes." We should actively participate in the selection of various domestic and international competitions and promote foreign exchanges. It is necessary to fully explore the original ecological grass-roots works that can reflect the ancient Shu civilization and the folk characteristics of western Sichuan, and integrate their unique expression techniques and artistic charm into 1 2 thematic fine plays, and make comprehensive artistic processing in the form of folk songs, drums, allegro words or adaptation of folk operas. Make it more stage effect, cultural connotation and social value, so as to give the audience a brand-new emotional and value experience in five aspects: seeing, listening, thinking, entertaining and singing, which is widely recognized by the audience in artistic beauty and philosophical rationality, thus truly forming a dazzling western Sichuan folk brand in Chengdu, the west and even China.

4. Based on the ancient Shu civilization, our county should actively plan to declare and prepare for the "First China (International) Ancient Civilization Expo" and introduce the main venue to our county. In this way, we can not only win the funds from the higher authorities to build exhibition venues, but also integrate the cultural relics and intangible cultural heritage of Jinsha, Yongling, Du Fu Caotang, Wuhou Temple, Qingcheng Mountain, Sanxingdui, Dinosaur Museum, Emei Mountain and even the whole country into our county. Reach the exhibition scale similar to that of the 6th China Flower Expo, from which we can effectively build our own brand of ancient Shu cultural tourism and modern sightseeing agriculture, form a strong consumer market atmosphere of the tertiary industry, and comprehensively enhance Pixian's rich heritage and cultural soft power.

(seven) the establishment of mass culture financing platform, break through the bottleneck of funds.

In fact, as long as the comrades who have done investment promotion are very clear, once there is a good project, the problem of financing will become a matter of course, because businesses see profits and publicity effects. Therefore, with the support of the above basic work, I believe that the cultural project investment promotion meeting of our county group will be smooth sailing. But at this point, the government should grasp the leading position to prevent the deterioration of group cultural projects and affect sustainable development.

The specific way is to set up a foundation, association or joint-stock company to operate the project quickly after the group project is started, and the government will absolutely control it to prevent unhealthy or even illegal events such as subcontracting at will and money laundering for private individuals, so as to ensure the healthy operation of the project. Of course, since it is an enterprise entity, it is necessary to ensure its vitality, try to ensure the profits and publicity effects that investors deserve, and grasp the reasonable balance point of interest distribution among the government, the masses and investors, so as to finally achieve a good situation of win-win for the government, employers and the masses.

Lenin once said that "the strength of a country lies in the consciousness of the masses", and the source of strength for the development of a county also comes from the ideological consciousness of the masses throughout the county. During the "Eleventh Five-Year Plan" period, under the historical background of coordinating the comprehensive reform of urban and rural areas, the cultural front will play a pioneering role in changing the ideological concepts of urban and rural people, innovating development concepts, condensing the voice power of urban and rural construction, improving the creative vitality of the people and the soft power of Pixian culture.

"Thought decides the way out", the assembly number has sounded, and we will honor the oath of a mass cultural worker and let the whole society see the Pixian speed reflected in us.