Fashion Stories

The fashion industry is always creating new things, and the updates of trends are always dazzling.

However, this does not mean that the fashion industry can only follow the trend without any precipitation.

Some things, after experiencing the baptism of trends in various eras, still exist on many people's "must buy" lists. They have never faded since their birth and eventually became classics.

Of course, the birth of classic items is mostly not due to luck.

Do you know how they became classics?

The rekindling of old love and the little black jacket

Coco Chanel can be regarded as the most passionate person among fashion design masters.

In history, most poets and writers expressed their love through writing, but Coco Chanel used fashion items to commemorate love: the mezzanine of the famous 2.55 handbag was once the place where she stored love letters; the multi-layered The artificial gems she wore were in love, and the design inspiration came from her lover Auther Capel, who died young. Even the famous two-color shoes were derived from the two-color men's shoes of her lover at the time.

That’s why I think Chanel’s tweed jacket will become a classic item in the fashion industry, it is natural.

The tweed jacket was born in the 1950s. Like the birth story of all Coco Chanel’s classic items, the origin of this jacket is also about love.

In the early 1920s, the then famous director Max Reinhardt, composer Richard Strauss and writer Hugo von Hofmannsthal*** co-founded During the summer music festival, Mrs. Chanel often visited Austria in the summer to meet with many artists participating in the music festival.

Here, she met Baron Hubert von Pontz, and the two fell in love in 1931, and their relationship lasted for two years.

After breaking up with Madame Chanel, Baron Hubert von Pontz started running a hotel business. He opened a Mittersill Hotel in Austria and invited Mrs. Chanel to Austria for a reunion in the 1950s.

The relationship between the two revived 20 years later, and Mrs. Chanel was inspired by seeing the waiter's uniform in the hotel elevator, thus giving birth to this piece that became a classic in the fashion industry. tweed jacket.

After Karl Lagerfeld took over the Chanel brand, he would make new design improvements on the basis of the tweed jacket every year, truly making this jacket, which also inherits the love warmth of Mrs. Chanel, become A classic item in the fashion industry.

Karl Lagerfeld also used the black tweed jacket as a fashion inspiration, calling it the "little black jacket". He invited many celebrities around the world to wear the little black jacket together, thus giving birth to a famous brand in the history of fashion. The famous "Little Black Jacket Photography Exhibition".

Every Chanel tweed jacket is handmade by craftsmen, with labor and effort put into every detail - I think this is what most classic items in the fashion industry are *** Common temperament:

They do not have too much hasty and impetuous temperament, but with craftsmanship honed over time, they quietly precipitate many feelings nurtured in history.

And, most of them are unisex.

A suitcase regarded as faith

In every Louis Vuitton flagship store in every city, a retro Monogram suitcase will be displayed in a prominent position. . The boxes are big or small, and the quality is new or old, but most of them are of the same style: square and square, equipped with 5-tumbler locks, and taken care of respectfully, like the emperor of the entire store.

Anyone familiar with the Louis Vuitton brand knows that the box is the symbol of the Louis Vuitton brand and the belief of all Louis Vuitton people. Just like the winery is for Bacchus, the restaurant is for Seki, and the store is for Ebisu, the piety of Louis Vuitton people can be appreciated for more than a century just from the respect for Monogram suitcases. Come on.

If the three generations of Louis Vuitton brand managers have inherited the typical French casual personality, then the Louis Vuitton brand may only stay in the field of manufacturing suitcases, quietly competing with RIMOWA and Samsonite competes for the market.

However, since Mr. Louis Vuitton customized a suitcase for Queen Wujieni, it became the beginning of the rise of this luxury goods empire that would dominate the world in the future. His son Georges L. Vuitton simply sold "LV" "The logo is so public that no one in Europe knows it - when it was Gaston L. Vuitton's turn to take charge of the family business, "LV" has completely walked out of the small space of the suitcase, turning the retro classics full of nostalgia into In order to promote the high-end luxury of artistic sentiment.

Today’s Louis Vuitton is no longer a symbol of a brand: it is a leading brand, with countless brands under its command that make women all over the world scream;

Marc Jacobs once He holds the power of women's clothing design, some people scold him and some people love him;

From fakes costing thirty yuan a bag to A-grade products costing two thousand yuan that are copied from the original, no one in the fashion industry can ignore it. The status of those LOGOs and colors——

However, generations of people who have stayed in the Louis Vuitton Group will never give up the faith in their hearts. The seemingly calm and ordinary suitcase carries But it is a persevering hope that even the water that sank the Titanic cannot penetrate.

"When we keep moving forward, we should not forget to always look back." Mr. Georges L. Vuitton, touching the suitcase made by his grandfather, once in a past day , thus interpreting the hope of this brand.

Now is the time for Nicolas to take charge of the world.

Those legendary suitcases are now fashionable in the hands of women.

Forced by the Nazis to customize military uniforms

The original Hugo Boss had almost nothing to do with women. He stayed alone in the town of Metzingen south of Stuttgart, guarding a handful of 20,000 people. , selling work clothes and raincoats in a variety of styles.

It was an era when no matter what you did, people were not energetic. In 1923, Hugo Boss registered the brand in his own name. Most of the customers who came to the store to patronize the business were those in the mines. The working class who worked as coolies or tended to machines in dank workshops. Hugo Boss calmly sold work clothes and raincoats for more than 20 years. Even when the whole of Germany began to become restless due to the invasion of French and Italian fashion, Hugo Boss still insisted on selling his work clothes. with raincoat.

He always said that if someone is used to wearing my uniform, if I suddenly stop selling it, they will definitely feel uneasy.

During World War II, the fascists were all over the world and forced Hugo Boss, who was best at making uniforms at the time, to produce military uniforms for the German army.

So even though the German army was the most cold-blooded at that time, its military uniforms were the most stylish.

Hugo Boss officially entered the fashion industry in 1972. Half a century later, the brand decision-makers finally made up their minds to completely change the impression of Hugo Boss in people’s minds: high-end ready-to-wear clothing was launched one after another. The fashionable and youthful design surprised those who originally had stereotypes about Hugo Boss.

However, BOSS Hugo Boss, the ready-to-wear line that is the core of the entire brand, still retains the design style of producing high-end work suits. Some people say this is a tribute to the Hugo Boss tradition, but others say that only wearing Hugo Boss Overcoat is the most comfortable.

After all, it is the craftsmanship and design that originated from the beginning of Hugo Boss. After the introduction of military-style tailoring, the upper body is more stylish.

Today, in Hugo Boss stores, there are still those kind of windproof and crisp overcoat jackets. They are available for men and women. The design is not complicated and very simple, which is similar to the British style windbreaker that Burberry admires. The silhouette is very different.

But everyone who looks at it carefully will silently praise: German fashion always makes people full of nostalgia for the past.

The rhubarb boots that have been fashionable for more than 40 years

Many people now think that the pair of rhubarb boots that Rihanna always wears on her feet are very fashionable.

She not only wears these big yellow boots with jeans, but also wears them with hip-hop outfits:

In addition to wearing them in summer, she also wears them in winter:

From the United States to South Korea, Quan Zhilong also loves these boots. He also wears them with various styles of clothing and goes out all year round:

Rhubarb boots are also seen as an important item in fashion events:

Therefore, some people think that rhubarb boots should be a newly popular item.

But these boots were indeed born in 1973. Designed and created by Sidney Swartz and Herman Swartz, they originally wanted to create a pair of waterproof boots that could be worn all day long in any season. The result was a classic item that has been sought after in the fashion industry for more than forty years.

Like all classic items in the fashion industry, Timberland has carried the craftsmanship spirit of its craftsmen for more than 40 years, and every detail is demanding perfection.

The leather of Rhubarb Boots is produced by LWG silver-level leather factory - the full name of LWG is Leather Working Group, which is an organization that sets leather standards on a global scale and is equivalent to Michelin in the food industry. A tannery that can reach LWG silver level standards is like a restaurant that has received at least two Michelin stars. It is a model of the most extreme craftsmanship and the highest quality system in the tannery.

Each pair of rhubarb boots needs to be soaked in special waterproof wax for a long time. After the absorption reaches 70%, the outer cowhide is siliconized.

The inner layer of the boots is made of calfskin, and the body and sole are formed in one piece, making the entire boot watertight and ensuring that feet stay dry and breathable in any weather condition.

So it is a pair of boots that can be worn all year round, because the purpose of its creation is to keep your feet comfortable at all times.

Rhubarb boots also use exclusive anti-fatigue comfort technology to provide comfort and support for all-day wear, so that people who walk for a long time will not feel tired.

However, what Sidney Swartz and Herman Swartz did not expect was that this work boot with powerful functions has been favored by the fashion industry for generations since its advent with its retro appearance and unique color matching.

Today, these boots are still favored by fashionable men and women around the world.

Jay-Z and Justin Biber, two generations of music idols, love it:

Amber Rose and Alice Cullen, who have very different styles, both use it to create their own temperament:

Gigi Hadid, the supermodel who has become extremely popular in recent years, will also not be absent from this trend of big yellow boots:

From stationery, groceries to silverware

Mention Tiffany & Co., what’s the first thing that comes to your mind?

I know many people will mention Liu Wen’s T-shaped rose gold bracelet of the same style, or the rare and dazzling yellow diamond...

——But in my heart , the most classic items with the temperament of Tiffan & Co. are still those beautiful silver jewelry.

For more than a hundred years since its birth, Tiffan & Co. has always been instilled with creativity and passion by generations of leaders, running the family business with a sense of humor rare in the fashion industry. At the same time, he inadvertently left one gift after another in the history of fashion that can influence future generations.

Throughout the entire development history of Tiffany, you will find that it has dealt with almost every field: it has sold stationery, held exhibitions, processed glass, produced kettles, and even customized swords. These seemingly trivial matters have nothing to do with today's dazzling luxury brands in the jewelry field, but they all embody the mind and blood of each generation of Tiffany's heirs.

The original Tiffany was just an ordinary grocery store. The only surprising thing was that all the products in this store had prices written on them, and they refused to bargain. ——This naturally became the initial prototype of today’s shopping mall pricing system.

The store owner, Charles Lewis Tiffany, was cheerful by nature. He bought a damaged telegraph cable that had been replaced when it crossed the Atlantic, and cut it into many small cables based on two inches. Publicly selling it as a historical souvenir actually triggered a large-scale panic buying frenzy, and he made a small fortune.

Later, he used the money to renovate the store. He felt that the stationery and groceries business was not easy to do, so he switched to finding craftsmen to make silverware. Interestingly, Tiffany did not make silverware from the beginning. He is a monk, but he became a monk halfway because it was difficult to do business.

Unexpectedly, the silverware business actually boomed, and Tiffany was the first to use 925 silver to process exquisite silverware, which inadvertently established standards for future silver products.

Tiffany has never been a brand that rests on its laurels. It encourages imagination and creativity, and is keen on innovation and advancement.

Louis Comfort Tiffany, the second generation heir to the brand, truly pushed Tiffany to the pinnacle of the jewelry industry, but he did not think that Tiffany would always be so dazzling. When future generations are immersed in Audrey Hepburn's perfect performance in "Breakfast at Tiffany" over and over again, Louis Comfort Tiffany's words have never been silent: We make money from art, but the value of art lasts forever.

Tiffany's silver jewelry is the carrier of those humanistic values.

When the Queen is not wearing a crown, she wears a Hermes scarf

Hermes has never been separated from the word "luxury".

Even though the difference between the products it sold when it first started and the products it sells now is staggering, it is undeniable that whether it was during the Second Empire or the 20th In the first century, what was sold in Hermes stores was always nobility, and more nobleness than nobility.

When Hermes was born, there were no cars on the road, so it was really a road only for carriages. It was an era of singing and dancing and reveling in wealth. When the gorgeous hand-sewn dresses by private tailors were not enough to show one's worth, the horse-drawn carriage as the only means of transportation naturally became a bargaining chip for the wealthy class to compare with each other.

Hermes' world-famous carriage trademark faithfully records the typical style of that era - the carriage on the trademark is called "Le Duc", which is the most luxurious style that only nobles have the right to drive. Hermes, whose brand name is "Le Duc", produces harnesses that are also so expensive that Parisians yearn for them.

In 1937, Hermès launched the silk scarf for the first time during the brand’s birthday celebration. To many people’s surprise, this brand, which started out as a horse harness manufacturer, turned out 100 years ago. Later, he created a classic item in the fashion industry.

But the origin of Hermès silk scarves is still related to "horse". The pattern on the first Hermès scarf in history was derived from the pattern on the back of the knight's coat.

Since then, Hermès has launched many styles of scarves every year, many of which are limited series that are now regarded as treasures by collectors.

Each Hermès silk scarf requires silk imported from Cuba, and then the Atelier AS workshop takes 18 months and countless rigorous processes to make it.

Exquisite craftsmanship, inherited humanities and history, versatile and fashionable designs... When you repeat these three elements of "classic items" again, you will find that Hermès silk scarves also have them.

So there is a proverb among British folk: "When the Queen is not wearing a crown, she will be wearing an Hermès scarf."

This is actually true, because this old lady is wearing a silk scarf. The cute silk scarf that my wife usually wears on her head is indeed Hermès:

And another "queen", Miranda in "The Devil Wears Prada", also wears Hermès silk scarf. The scarf is showing off its power:

Although the styles are different, the temperament belongs to everyone.

Hermès’ silk scarves convey Hermès’ love for horseback riding culture:

Luxurious, but free.

The cocoon-shaped coat is charming

The scarlet color of the cocoon-shaped coat in the 1960s is the most classic. The silhouette is often simple but exaggerated. The front looks slightly fitted, and the back starts from the shoulder line. Start to unfold and extend downward until the hem is gathered. Covered buttons will contrast with the color of the coat, creating a contrasting geometric effect. In addition, designers at that time would use their creativity on this silhouette, using the neckline and sleeves as windows to showcase pleats and tailoring techniques.

Regarding the origin of the cocoon-shaped coat, it seems that the fashion media who are keen on stealing news have never come to a conclusion. Some people say that it was originally the work of Karl Lagerfeld in his youth, and some say that it was Eve. The creation of Yves Saint Laurent, this issue may not be accurately verified in the fashion industry, but there is no doubt that the first large-scale popularity of cocoon coats was in the 1950s and 1960s, the era of global star-making, such as Hepburn, Monroe, Elizabeth Taylor, etc. It was the era of these superstars, and it was also the era when cocoon-shaped coats really began to take the world by storm.

Why did coats at that time prefer middle sleeves? This can balance the expansion of the hem of the silhouette. In addition, such sleeves will form very natural folds during various hand movements without pulling the entire coat to lose the silhouette. Therefore, it can be maintained anytime and anywhere. Elegant gesture.

As for the exposed half of the arm, when women put on a cocoon-shaped coat with great visual impact, they would choose mid-length leather gloves to match the slightly loose sleeves. Design matching.

Based on the cocoon-shaped coat with generous silhouette and crisp texture, there will not be too many layering combinations. As long as the graceful lines of the calf and mid-heeled shoes are used, a light and light look can be created just right. Body proportions.

Some friends said that elegance at that time was really hard to learn. In fact, what can't be learned is that kind of confidence and calmness. Take these ladies of the past as a model, wear them with the simplest combination, reduce all kinds of burdens and lower the visual focus. Add a pair of leather mid-length gloves that are a must-have for ladies. In fact, petite girls can also wear cocoons. The slim coat is light to walk on.

If you are lucky enough to have a tall figure, a cocoon-shaped coat, or even an oversized cloak, paired with long gloves, you will create an aura that is unmatched.