The characteristics of the entrepreneurial industry represented by video are as follows

1. Reading (America) Robert T Kiyosaki's Poor Dad Rich Dad in Qian Shengqian has been changing my values, and I know how to use Qian Shengqian in capitalist countries. Only by finding your own circulating flywheel system can the flywheel rotate to get money, so that money can strengthen the flywheel link, get a faster flywheel and accelerate the accumulation of money. People who have seen The Wolf of Wall Street should be confused by the life of indulging in money and yearn for the life of free money. In the end, the man caught his business model, which was to speculate worthless stocks by 10 times or 100 times in the form of official endorsement. The money he earned was through fraud, using people's demand for wealth management products to launch a seemingly worthless stock for illegal fund-raising. Writing this is not to let people raise funds illegally, but to let people use their brains to discover new needs of society in a non-mainstream way. Some people say that the society is developing too fast now, and the needs of every industry will be met immediately by smart people starting businesses. So timeliness is very important. Next, let's talk about three business models developed in Tik Tok. 1, information flow+information flow Tik Tok has many short video entrepreneurs, Aauto is faster and so on. E-commerce is really powerful, which has given China a very rapid commodity exchange and cultural accumulation. Short video sharing life is also recording life. Free novel software will spend a lot of money to do information flow short plays, turn the scenes in the novel into sitcoms, and attract people who watch videos to download and watch novels. After the novel software is downloaded, because customers can read the novel for free, there are advertisements at the end of each chapter of the novel. Click to download and collect the money from advertisers. Finally, some people have to click a small cross to close and enter the next chapter. Moreover, some novels are paid by click exposure on platforms such as qpwzcp. As long as there are more active people on the platform, advertisers can achieve more customers. By clicking on advertisements, people flow from one software to another and then to another field. So people were marketed three times and sold three times. What if some people don't even have the money to make a novel app? 2. Good things+good things recommendation refers to taobao guest's recommendation of Taobao products through Taobao Alliance. From the way of text link and coupon collection to the way of short video product display, the way of editing and publishing attracts fans. Generally, taobao guest will choose explosions, which are novel and ornamental. Add some design plots: directly recommending the 300th item from the riverside is similar to an advertisement, which is more grounded and can make people realize the practicality of the item in life. Explosive product features, high cost performance: Taobao sellers do thin drainage with different purposes (category first, 6 18 activities), and the price is particularly low: an electric toothbrush 7.9 is cheaper than ordinary toothbrushes, although I sold 80w 5th battery in Tik Tok, and I heard that the commission is one million. The explosion quality of this Taobao seller will not be too high, but it will not be disgusting, and it will be controlled in a reasonable loss space. So there are no real good and cheap goods. And low-profit goods will also damage the development of enterprises. 3, Yan value+street shooting high-value girl is very easy to get attention. With a little operational thinking, you can make a large number soon. This kind of account is usually composed of a group of little girls who want to be famous. Everyone wants to appear in Tik Tok as much as possible, so this form of street shooting is more like a gathering process. Little girls with high face value often appear, and a group of large-scale operators often appear, patting the youthful faces of various collagen proteins. Putting it in Tik Tok has become a concern, and uncles will use the same video to sell summer clothes. In this way, the uncles realized and the girls became famous. In a win-win mode, a businessman taobao guest, a photographer, a little girl and four people appeared, and the cost-free shooting in Tik Tok became a reality. Not many people know this business model, and street shooting has become a team industrialization in Hangzhou. Second, the first-Mover advantage policy and business margin are always changing, and control and challenge control are complementary. Entrepreneurship is a marginalized business model. The mainstream of large companies can't do it or disdain to do it, and sometimes it will challenge the law, but entrepreneurs should know their persistence and proceed from human nature. All businesses should eventually conform to the mainstream, create value for others, and create mainstream trends with a group of people. Let the domestic economy develop and grow. The collective will protect the enterprise. Because there are no resources and no background, there will be things that relatively marginalized big companies don't want to do or can't do, such as good things recommendation and street shooting. At the same time, because such a business model has no commercial barriers, after earning the first bucket of gold, it is necessary to quickly enter the market and quickly find a new way out. If taobao guest Group enters the market, it will bring great threat to short video MCN organizations. First Mover advantage is very important. When there are no fools in society, everyone is a fool. A new technology can make money by grasping the traffic dividend, and how to grasp the policy orientation or policy new deal after making money can become a common practice. Third, it was illegal to do business legally in the 1980s. It is necessary to sell a TV set through various channels. Some people who do channels claim to be "profiteering", do not produce or use them, and make huge profits in the middle and earn a lot of profits. In the 1980s, many people who stood still discriminated against profiteering. After the reform and opening up, the society gradually encouraged the formation of channel providers, making people's goods diversified, not following the relationship between supply and demand, and the market prospered, and channel providers began to analyze. Compliance and legality are very important. Learning from distributors can arrange commodity pricing and distribution channels and control commodity costs reasonably. Fakes emerge one after another. As soon as commodities appeared, some people used fakes to defraud social resources. In the final analysis, it is the greedy and cheap character in human nature. Up to now, I still can't change the greedy and cheap character in human nature. So sometimes doing business is also studying people's psychology. The more you learn, the more you can discover new cognition and new business model that others can't.