Start the language path planning plan.

From 1995, Jia began to work as an independent film and quickly grew into an internationally renowned director. His films always pursue individuality and independent expression, and always aim at ordinary people, showing the process of these ordinary people's pursuit of dreams and continuous progress, which is quite in line with johnnie walker's brand spirit of "always moving forward". Jia's participation in the "Language Road" project is of great significance. As the producer of this project, Jia Dao personally directed two short films and tried his best to show inspirational stories and words as much as possible. In addition, in this project, Jia will supervise the shooting and production of short films by six cutting-edge directors in China. His persistence in his dreams and the guidance of his mentor have added an inspiring sense of mission to the "Language Road" project.

As an international brand with a history of nearly 200 years, johnnie walker is one of the most famous and powerful whisky brands in the world. In the course of a century's development, johnnie walker has always adhered to the brand spirit of "Go Forever" and encouraged consumers' personal progress at all levels. Mr. Chen Shouqi, Managing Director of Johnnie Greater China, said that at the turn of the new millennium, johnnie walker launched the "Language Road" project, hoping to find, share and pursue dreams with young people in China. Adhere to the spirit of "always moving forward" and jointly describe the tomorrow of a generation.

At the kick-off meeting of the "Language Road" project, Jia appeared on the same stage as the cutting-edge director. All the short films they co-produced will interview outstanding people in the fields of finance, culture and society in contemporary China, record their efforts in their respective fields with the lens, let them tell their unknown stories or their unique ideas, and use their words to inspire young people to bravely pursue their dreams, live the truth and keep moving forward.