Product Poster Design-Steps of Poster Design

What if the product poster design is not eye-catching? I can change the design style. For example, the characteristics of Korean design style can be referenced.

No matter what poster design, the most intuitive is the visual effect. Be sure to catch people's eyes and attract people's attention at the first time, for example, interspersed with pictures and words, and rationally matched colors and spaces.

Another is color matching, which is the most prominent part of Korean design style. In Korean design, ordinary colors can express unique aesthetic feeling through shades or complementary ways, and with simple painting elements, the whole is dignified and elegant, very atmospheric. Designers often use warm colors and cool colors to blend with each other, such as bright yellow, which will look very cheerful and sunny, and with cool colors, it will make people shine, not abrupt, but very comfortable. In addition, the most important point of color matching is to match according to the nature of the product.

For example, general digital products, sports equipment, men's wear, watches and so on. These products need to express texture and atmosphere, and the consumers are mostly men. At this time, yellow is not suitable for any good-looking, and it is more suitable to express its quality with low brightness colors such as black, gray and white.

The last link of Korean design style characteristics is blank space, which is a university question! If the blank space is reasonable, it can also highlight the layering of space! Blank space is widely used in Korean design to highlight the simple and fresh design style. The proportion of blank space must be well grasped. If the blank space is too large, it will give people an empty or boring feeling without theme, destroy the overall balance and make the final effect greatly reduced.

Does the so-called blank space mean a big piece of nothing? Actually, it is not. In fact, the blank space referred to in Korean design may be one or several blank spaces of different sizes. Or implicitly leave a blank, such as a color block in a light color system, or a small landscape, or a leaf.

This is the opinion of Miss redtrans_cs, a design expert in Han Feng, with some poster designs I made attached.

What are the specific elements of poster design? First, the theme is clear.

Second, the key words are prominent (the bold is bold and the red is floating red)

Third, conform to reading habits.

Fourth, arouse the desire to click in the shortest time (try to think)

Fifth, the color should not be too eye-catching (not too flowery)

Six, the number of products should not be too much

Seven, the amount of information should be balanced, and there should be blanks (blanks can give pictures and words a breathing space)

Eight, design banners

1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.

2, the more pictures, the better, highlight the key points, the necessary product description can not be less.

3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.

4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.

Poster design characteristics

1, large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open).

2. Strong farsightedness

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. Highly artistic

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language. It conforms to the content and connotation of the advertisement, and special attention should be paid to the rhythm of text typesetting. The material should be a vector or a high-definition picture. Name of material: creative poster design template

Pixel size: 356 1×5337, etc.

Number of pictures: 148

Material format: JPGPSD

File size:13.29g.

They are all layered files and can be combined at will. From then on, the poster was designed for Dont Ask For Help!

Complete visual impact can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the content should not be too much

4, generally based on pictures, supplemented by copywriting.

5. The theme font is eye-catching. Original publisher: dusk when MAC does not fall.

Project Design III: Poster Design (Question 2) I. The role of posters The most basic and important role of posters is to spread information, especially commercial posters, which play the role of conveying commodity information, allowing consumers and manufacturers to save time and solve various demand problems in time. For enterprises, with the continuous improvement of scientific and technological level, the internal quality difference between products is getting smaller and smaller, and enterprises pay more and more attention to advertising competition. As an effective advertising media, posters can be used to establish a good corporate image, improve product awareness, open up markets, promote sales and promote competition. Second, factors to be considered in poster design 1. What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? Third, the expression of poster design 1. Show complete visual impact through pictures and colors. Second, the content to be expressed in the poster should be refined, and the main appeal points should be grasped. Third, the copy should be based on pictures, supplemented by too much content. Fourth, the layout can be treated artistically to attract the audience. Fifth, the theme text should be eye-catching. Fourth, other precautions for poster design should be 1. The poster of the event must be concrete and true. You can use some encouraging words in the article, but you can't exaggerate the facts. 2. The explanatory text in the poster should be concise and clear, and the length should be short and pithy. V. Specific requirements for poster design 1. The 30% discount advertisement is A4 format, the size is 285mm×2 10mm, and the standard size of the poster is 540 mm× 380 mm This design can be made according to A4 format. Considering that the amount of file data cannot be too large, the resolution is set to pixels/inch, and the bleeding position is 3mm, so only one side can be made. 1. Full visual impact

The application of color is particularly important in poster design, which is the most important part of poster interface style, because color can have the strongest impact on people's vision. Successful poster color design can highlight the poster style, strengthen the theme, attract the audience to stop and deepen the impression. When designing the color of Witkey poster, its hue should be coordinated with the theme of the poster to meet the different needs of the audience. You can master it from the following aspects.

2. The theme is clear

Although poster design has unlimited imagination, even so, it can't be unconstrained, and there must be a clear direction. Poster design is to convey the target information and stimulate the audience. However, if the target group is not very clear, it is difficult to design a poster that conforms to the psychology of the target audience. Before you start preparing the poster, you must first determine who it is designed for. A clear goal is enough.

3. Leave blank appropriately

The design goal of each poster is clear. It needs to reach users at some point. Most posters want to attract users to do something, such as posters for concerts and movies. They all need to turn users who see posters into consumers. The creation of visual focus largely depends on reasonable blank space.

4. High quality typesetting

The typesetting design in the poster is actually the same as that in other places, and it is impossible to express more than a dozen different fonts at the same time. However, you can use bolder and more coquettish fonts in a way that you feel more expressive.

However, the use of any font and typesetting needs to meet the requirements and tonality of the current project as much as possible to convey the correct mood. If you often make posters, you will find that this is a thinking and design exercise that can activate your brain.

Creative

Creativity is to observe and understand ordinary things with creative thinking and make them extraordinary. Look at the things around you with the eyes of discovery, or explore the origin of things with the heart of discovery. In short, unlimited creativity is hidden in life, waiting for your discovery.

For designers, poster design is absolutely exciting, because posters have diverse forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and attention to plane composition and color composition.

Steps of poster design Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics.

In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance.

Posters are also called posters. It is a large painting posted on the street wall and hung in the window, attracting passers-by with its eye-catching picture. In a sense, the 20th century was a century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, from which citizens can learn about the revolutionary situation.

A moving poster usually contains a notice, so the theme should be clear and eye-catching (such as xx competition, discount, etc.). ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness.

Steps of poster design:

The first analysis:

1, what is the purpose of this poster?

2. Who is the target audience?

3. How did they accept it?

4. What about posters of other products in the same industry?

5. What is the embodiment strategy of this poster?

6, creative point?

7. Expression techniques?

8. How to combine with products?

Specific elements of poster design:

1, full visual impact, can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the content should not be too much

4, generally based on pictures, supplemented by copywriting.

5. The theme font is eye-catching.