Traditional Culture Encyclopedia - Photography major - Planning scheme of photography competition activities
Planning scheme of photography competition activities
Photo contest activity planning scheme 1 1. What is the most important thing in the commercial photography contest?
It's positioning, it's the target population, it's the target. Actually, it's the same as commercial promotion. Although the game feels more professional, it is actually a game in the final analysis. First of all, it needs a publicity point, that is, a gimmick. Secondly, we need rewards, what we can get by participating, and then we need to make clear the rules of the game, who will play, how to play and what to play. In this way, the framework of the competition is complete. Always distinguish between two types of goals, competition level goals and customer level goals. The former is to promote a unified caliber, while the latter is only a small-scale communication. Commercial competition is nothing more than selling goods (business) and establishing corporate cultural image. This is understandable. After all, the market economy is built on the basis of interests. Whether it is customers or users, as long as everyone is in their proper place, then the project is successful.
2. Which is more important, publicity or technology platform?
Obviously, it is the former, but I personally think that good publicity always has strong technical support, otherwise publicity can only be short-term, unable to occupy the market for a long time, short-lived, and may even smash the brand reputation. The construction of technology platform needs a kind of talents, that is, "middleman" and disseminator. They probably know the technical process and are also good communicators, which can build a bridge between technicians and pure copywriters. At present, there are few talents of this type in China market, and the middleman who can co-ordinate the overall project is even rarer. My goal is to become a gold medal middleman in the multimedia industry.
3. Which is more important, users or customers?
To do a good job in customer service, we must first put ourselves in the customer's perspective and observe the market and users from his perspective. Therefore, users are indirect customers. The role of our third-party service providers is actually to provide reasonable suggestions to help customers better serve users. In the planning process, too much attention was paid to customers' opinions, and users' reactions were not considered, so the problem of poor website experience surfaced at the beginning of the competition. In a word, this is a question of empathy.
Step 4 plan ideas
Many people have told me that planning has been going on for a long time, which is the problem of setting up templates. Just like doing a website, you can choose functions directly in the form of packages. Actually, it's not like this. Planning is the cornerstone of the project, and it is also one of the decisive factors for the realization of the project (in addition to budget and resource allocation). Take this project in my hand as an example. There are some innovative elements in both the competition process and the competition rules, which may not be obvious on the whole, but it is these differences in details that make a different competition. It can be called innovation. If more innovations are accumulated, brand-new concepts will be born. Throughout history, many technologies or concepts have slowly risen to a certain point and then broke out overnight. The so-called inevitability in the accident.
5. Team management
How long has the concept of teamwork been popularized? I don't know, but a real team company can count without toes. The development of a project is inseparable from the contribution of each member, even if he only answers the phone to check the information. As a manager, we should understand the characteristics of team members, assign tasks according to their specialties and interests, and cultivate their enthusiasm for participation from the front. Of course, this requires a certain running-in period with the players. Therefore, one
It is impossible for a company with too frequent turnover to have the stamina for enterprise development. Death of lips and cold teeth. In addition, from the side, it is necessary to improve the enthusiasm of team members with a perfect reward and punishment system, so that team members can feel that the survival of the project is closely related to their survival. Most importantly, as managers, they must do what they say. In this regard, I am still trying to improve.
6. Relationship with customers
No matter how good a personal relationship is, as long as a contract is concluded, it needs to be implemented in accordance with the contract. From this perspective, it is not unreasonable to be cautious in finding relatives and friends in large projects. Always remember your position and don't listen to any oral and unwritten promises and praises from customers, especially when your customers are not the top leaders. Pay more attention to leaving all the "evidence" related to the terms of the contract, such as the content of our service and the content of responsibility determination. When patting you on the shoulder, don't feel that the other person will really treat you as one of their own. If there is any problem, the other party will still pass it on to you, and the contribution will always be your own. In addition, don't think that customers are God and apply to all fields. Sometimes, learn to say no to the unreasonable demands of customers.
The activity planning scheme of the photo contest Part II: Activity background
In order to carry forward the essence of Chinese national culture, improve the aesthetic quality of contemporary college students, enrich campus cultural life, add color to teachers' work, promote teacher-student exchanges, narrow the distance between teachers and students, and reflect the positive spirit of contemporary college students.
Second, the theme of the event
"Youth image, harmonious campus, beautiful and natural".
Three. Organizer: Youth League Committee of Guizhou Communications Vocational and Technical College
Organizer: Guizhou Communications Vocational and Technical College Photography Association, Calligraphy and Painting Association.
Four. Target audience:
Painting and calligraphy photography enthusiasts in the hospital.
Verb (abbreviation for verb) activity place
1/F, Comprehensive Building, Guizhou Communications Vocational and Technical College (North Campus)
Activity time of intransitive verbs:
June 5-June 6
Seven. Time for soliciting works:
May 65438 to May 25, 2003
Eight. Activity form
Painting and calligraphy photography exhibition
Nine. appraisal procedure
On the day of the activity, we will show all the collected works, and then a group will be set up by our school's photography teacher and members of the association to evaluate and rank them.
X. Activity process planning
A. Pre-arrangement of painting and calligraphy photography exhibition:
1. Poster publicity: Our publicity department will make and paste it according to the time and place.
2. Post notices and red paper posters in the college and publicize them with exhibition boards;
3. Written notice: the notice will be called by our association, and the secretary of the League branch of each class will be personally informed, and the Notice of Solicitation of Works will be sent to each class.
4. Contact the college radio station for publicity.
5. Invitation work in the early stage of painting and calligraphy photography exhibition,
6. Participate in the selection of each work received, and set up the first, second and third prizes and excellent prizes, which will be selected by professional teachers.
7. Summarize the achievements and select all kinds of excellence awards.
8. Take pictures of calligraphy and painting works and post them on the website of the Association for each participant to remember.
9. In order to facilitate the review and storage of the works, each class will hand over the works to the person in charge.
10, fund preparation
1 1. Layout of the website
B. Works during the painting and calligraphy photography exhibition:
1. Arrange members to take turns to be on duty, so as to keep the photographic works from being damaged in the exhibition and prevent man-made damage.
2. Invite teachers and students to enjoy the works.
3. do a good job in photography.
Members of the photography association of our college bring their own work permits.
5, set up a rest area, by the specialist is responsible for transporting mineral water, tea and other rest items.
6. At the beginning of the painting and calligraphy photography exhibition, the representative of the organizer read the opening speech.
7. The organizer made an opening speech.
8. The representative of the organizer announced the closing time of the painting and calligraphy exhibition and the awarding of prizes and other related matters.
9. The calligraphy and painting photography exhibition officially started.
C, painting and calligraphy photography exhibition work is over
1. Representatives of the organizers announced various awards, which were awarded by sponsors. Hold an awards party.
2. The organizer took a group photo with the participants.
3. The representative of the organizer made a closing speech, and the staff arranged the venue.
4. All works are safely recycled.
XI。 Award setting:
first prize
Two second prizes
Three third prizes
Top ten Excellence awards
Twelve. Activity budget
Photo contest activity planning scheme Part III: Purpose of the activity:
In order to enrich campus cultural life, in order to better reflect the heart of gratitude. The purpose of this photography is to improve the emotional cultivation and moral sentiment of contemporary college students, provide a platform for college students to show their self-worth and spread kindness, promote exchanges between students, improve their moral and ideological quality, cultivate their good mentality and add vitality to their lives.
Second, the theme of the event:
"Love warms people's hearts and gives thanks to the world."
Third, the job requirements:
Taking gratitude as the theme, it requires health and positivity, and can express the gratitude feelings of contemporary college students.
The theme of the work is not limited, people, animals and plants, the scenery of the alma mater, etc ... The work can be attached with words to facilitate clear expression (note: photos cannot be modified by computer; 4-inch prints are used in the works. )
Fourth, object-oriented: students of the whole hospital
Verb (abbreviation of verb) Location: Exhibition Hall of Art Building
Activity time of intransitive verbs: recent 20xx years.
7. Registration method: register through classes or set up registration points.
8. Organizer: Zhangzhou City Vocational College
Nine. Organizer: Student Union of Art Department of Zhangzhou City Vocational College.
Sponsor:
X. Organization of work
(1) The office is responsible for sorting out the exhibition pictures.
(2) The self-discipline committee is responsible for the arrangement of the activity site and the finishing work after the activity.
(3) The Sports Department is responsible for handling the items needed for activities.
(4) The organization department and the practice department are responsible for organizing the order of the activity site.
(5) The Propaganda Department is responsible for the publicity of this activity.
(6) The editorial department is responsible for shooting the activity scene and reporting the news gathering.
(7) The members of the Learning Department and the Literature and Art Department successfully completed the activities as a mobile group.
XI。 Activity flow:
1. Preliminary preparation:
(1) Propaganda work: The Propaganda Department is responsible for drawing posters and posting them on school roads and dormitory areas; Call a meeting of the monitor of each class to convey the specific content. Now the monitor of each class widely publicizes in each class and actively participates in the work of photography-loving students in the class.
(2) Determine the author's works: In order to facilitate the smooth progress of the exhibition, it is necessary to arrange exhibition photos for the author, so that the exhibition can be carried out in an orderly manner.
(3) Arrange relevant students to arrange the venue.
(4) Prepare before the exhibition, develop the photos and get everything you need.
Step 2 show the process
(1) During the photo exhibition, the staff of the Student Union will take turns to sit in class.
(2) Organize students to visit the works in order to ensure that the works are not damaged.
(3) Exhibitors can communicate with each other and put forward valuable opinions.
(4) Awards for outstanding works.
3. Post-preparation
(1) After the exhibition, the student union cadres will organize the venue.
(2) Put away the exhibited works.
(3) Summarize the effect of this photo exhibition.
Twelve. Award settings
First prize: 1 second prize: 2 third prize: 3 excellence prize: several names.
Remarks: Each award-winning student will receive a certificate and a prize.
Thirteen. budget
Used for publicity:
Theme banner 1 ¥50
Computer drawing poster 1 yuan 50 points
Hand-painted poster 5 sheets of paper 30 yuan
2. Preparation requirements:
(1).3 white display boards (2), several easels (3), several tables (4) and two pens.
(5) Two guest books (6) Appropriate amount of ink pens. (7) 1 piece of banner tape $20 yuan.
3. The maneuvering cost is 100 yuan. 4. The prize cost is RMB 250 yuan.
Total: 500 yuan
Photo contest activity planning scheme 4 I. Name of the activity:
Xx Cup xxxx First University Advertising College Photography Competition
Second, the activity time:
March xx ~ June xx
Three. Location:
Advertising College of xxx University
Four. Organizer:
Xxxx university advertising college photography club
Publicity unit: Journal Department of Youth League Committee of Advertising College of xxxx University
Sponsor:
Sixth, the judges of the competition:
Senior photography teacher of xxx College, xxxx University, xxxx College and XXXX University.
Seven. Thematic activities:
photographic competition
Eight. Purpose of the activity:
In order to actively cooperate with the activities of the Youth League Committee of our school and widely publicize our image and corporate visibility, our society has specially carried out theme activities on this competition. By holding a photo contest, students' photography and aesthetic level will be further improved, campus life will be enriched, and their innovative thinking ability will be improved, so that students can master more knowledge and improve their ability while participating in activities, and at the same time, the influence of our college associations in colleges and universities will be expanded.
Nine. Activity description:
As this activity is carried out by the club itself, our club is responsible for all activities, and the related work is coordinated by the photography club.
X. target audience:
There are about 58 teachers and students (including adult education) in the Advertising College of xxxxx University.
XI。 Entry methods and awards:
Each contestant will submit his works to the photo agency within the specified time, and the photo agency will announce the results of the competition and issue certificates and prizes during the activity.
Twelve. Specific arrangement of activities:
1, pre-competition publicity stage:
Can print posters mainly include: 2.
Poster theme: the first photo contest of advertising college of xxxxx University;
Poster content: to be determined;
Posting location: exhibition boards in the middle gate, student canteen, bathroom, art department teaching building, advertising department teaching building, adult education teaching building and other school exhibition board areas.
Banner: 1 (2m red cloth), c Yi Labao: 5, d publicity color page: 2 publicity color spray (1m 1m).
2. Competition registration stage
I. Registration of electronic forms
B. On-site registration (regular on-site registration for middle schools)
Specific activity schedule:
1. Registration time: February xx ~ February XX.
2. Submission time: March xx to March XX.
3. Appraisal time: April xx ~ April XX.
4. Awarding time: May xx.
Venue: Auditorium, North Campus, Advertising College, xxxx University
Thirteen. Entry requirements:
1, manuscript form: electronic version (jpg format), printed version.
2. Requirements for submitting content
(1) The photo theme is positive.
(2) It is forbidden to copy other people's film and television works!
3. Submission method:
(1) Submitted to the Youth League Committee Office of Advertising College of xxxxxx University.
(2) Send an email to (xxxxx@xxx.com.
4. Precautions:
(1) Participants keep their own papers.
(2) Participants are responsible for copyright and copyright issues, and the organizers are not responsible for such issues.
5. Incentive arrangement:
(1) first prize 1 prize: certificate+bonus 5 yuan (or equivalent gift).
(2) Two second prizes: certificate+bonus 1 yuan (or equivalent gift).
(3) Three third prizes: certificate+bonus 3 yuan (or equivalent gift).
(4) Excellence Award (finalist award) 15 Prize: certificate+bonus 1 yuan (or equivalent gift).
Fourteen Expenditure:
Venue layout: X yuan, 2.8m red banner (photo contest of Advertising College of XXXXX University) X yuan, publicity color jet (1m 1m): 1 xx yuan, 2 printed posters, Yi Labao: 5 xx=xx yuan, 2 publicity color pages and 5 campus publicity footprints.
Certificate: 6 xx=xx yuan bonus preparation: xx yuan for staff and xx yuan for judges.
Total: xxxxx yuan
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