banner advertising design ideas

Banner advertising design ideas

Introduction: Banner advertising usually occupies a good position on the website. Their conversion rate is closely related to whether its design is excellent or not. The most important thing is Yes, it must be able to quickly attract users’ attention and make users click immediately through excellent copywriting and visuals. Let’s find out together!

1. Text-centered layout design

If your Banner ad is not centered around images, but to highlight specific text content, Then you may need to stylize certain text or provide visual contrast with other content.

2. Show, not shout.

Let your product speak for itself instead of shouting slogans. If the product in your banner ad is self-explanatory, it's best to highlight the product using a design that revolves around the product itself. This kind of design does not require you to remove the text, but to downplay it and highlight the characteristics of the product itself.

3. Use templates

If you often do serialized designs, you may often use a variety of templates. Many templates have good reusability, and even Some templates are quite versatile, so make good use of these templates.

4. Highlight the CTA button

Many advertisements involve KPIs such as click-through rates. Buttons are almost unavoidable UI elements. These core call-to-action elements should be high. Highlight it, pair it with the right text, and make it look clickable and worth clicking.

5. Use eye-catching colors

If you want your advertising banner to be more easily noticed, then it is worth spending more time on color. Advertise on Facebook where blue is the main color. If your Banner uses blue, no matter how high the saturation is, it will easily "blend" into the entire page. On the contrary, if you use orange as the main color, it will be easy. stands out from the entire design.

6. Well-planned photography content

Many advertising banners use photography as the background or visual subject. Well-designed pictures or photography can make your design more effective with half the effort. If you like this kind of design, then you must not miss these gallery websites that we have recommended:

7. Use gradients

Subtle gradients have returned as a design trend. . Gradient backgrounds and even gradient overlays can stylize your banner design. With pictures, textures and text, gradients can give people a variety of experiences.

8. Use textures

Unlike UI design, textures have always existed in the design of e-commerce and advertising banners, and are even very commonly used elements. Texture can greatly improve the information content and overall texture of the entire Banner. Of course, when using textures, don't let them take over.

9. Geometric figures

Geometric figures can be placed in the banner as decorative elements alone, or they can be integrated into the overall design to enhance the design sense of the banner. These geometric elements can enhance the sense of form and interest of Banner.

10. Eye-catching titles

Many advertisements are not large in size. Eye-catching titles can make the content more prominent and convey information more directly.

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